Marketing Management

Mark D. Scarpa

*** ***** *****, *** ******, NJ **242 • P. 609-***-**** • M. 609-***-**** • Email: ***********@*****.***

Education:

Master of Science in Marketing Recipient – Dean’s Certificate of Excellence

Temple University • Philadelphia, PA

Fox School of Business and Management

Bachelor of Science in Business Management

Rowan University • Glassboro, NJ

Rohrer College of Business

Relevant Work

Experience:

Marketing Consultant & Director of Quantitative Research 2002 - Present

Kurkowski Market Research • Cape May, NJ

Conduct various types of market intelligence analyses to develop marketing strategies for clients, dissect competitor strategies, identify strategic market opportunities and make recommendations to client on how best to leverage those opportunities

Coordinate with clients’ internal marketing, sales, and/or technology groups to make recommendations for branding, positioning, messaging, packaging, promotion, pricing, product development, etc

Direct management of projects incorporating a variety of vendors and suppliers, to ensure the meeting of clients’ budgetary and deadline pressures

Manage research projects from start to finish: preliminary research & instrument design, recruitment and/or sample supply, data collection, analysis, reporting and executive presentation

Extremely comfortable conducting, analyzing and presenting on a number of market intelligence and research methodologies including database marketing and trend analysis:

Qualitative: Internet Telephone Interviews, One-on-one Interviews, Focus Groups

Quantitative: Web Surveys, Trend Analysis, Price Modeling

Report directly to President

Digital Communications/Social Network Consultant (Volunteer) 2009

Brendan Borek High Tides Memorial Fund (Brendan’s Fund) • Avalon, NJ

Worked closely with local non-profit to develop an effective social media presence

Created and maintained the organization’s Facebook profile, building online presence and attracting over 1,500 followers within a few months time

Became an extremely effective and zero-cost method of communication for the organization

Allows organization to maintain communication with thousands of followers, keeping them apprised of organization happenings and very engaged in the group’s promotional and fundraising efforts

Market Research Consultant (Volunteer) 2004-2006

Mid-Atlantic Center for the Arts (MAC) • Cape May, NJ

Recipient – Outstanding Volunteer Service Award, 2005

Worked with MAC directors and marketing staff to analyze visitor behavior, tendencies, and feedback of visitors to the city.

Primarily investigated visitors to the Cape May Music Festival to identify demographics, awareness, and economic impact on the community.

Strategic crosstab analysis allowed us to decipher tendencies among visitors from various geographical regions (e.g., Philadelphia-area visitors versus New York City-area visitors)

Consulted with MAC directors on how to best leverage this information to community businesses to persuade their support for the Music Festival.

Technical

Skills:

Full understanding of all Microsoft Office Programs; Adobe Acrobat; ACT! By Sage, a specialty database program; WebEx, an online meeting and collaboration tool; and several other online applications.

Full understanding of dominant social networking technologies, including Facebook, Twitter, and YouTube, including how to leverage these tools to more effectively communicate with customers and potential customers

In addition, I am extremely comfortable learning to interface with new technology.

Affiliations:

Society for Marketing Professional Services (SMPS), Member

Recipient of Dean’s Certificate of Excellence, Fox School of Business, Temple University

Golden Key International Honour Society, Member, Temple University Chapter

American Mensa, Member, Delaware Valley Chapter

United States Soccer Federation (USSF), Match Official, grade 8

New Jersey Youth Soccer (NJYS), Licensed Coach, E-level

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