Jeffrey J. Wallace, Jr.
Twinsburg, OH 44087
jcxl0h@r.postjobfree.com
CAREER SUMMARY
Highly motivated sales professional with expertise developing and sustaining excellent customer relations, developing creative merchandising and negotiating win / win business solutions. Extensive experience with major consumer packaged goods companies. Key strengths include:
• Interpersonal skills • Communication skills
• Ability to multi-task • Microsoft Office
• Teamwork
• Analytical skills • Planning / Organization skills
• Syndicated data knowledge
PROFESSIONAL EXPERIENCE
MARS CHOCOLATE, NORTH AMERICA, Cleveland, Ohio 2007-2010
National Account Manager, Specialty Markets
Managed sales revenue of $15M at assigned Specialty Markets retailers including distribution, merchandising, pricing and shelving of Mars products.
• Developed working relationships with category managers at 20 retailers that improved Mars presence on shelf and increased sales by over 10% each year.
• Exceeded Mars growth targets on new and existing core items during 2007 and 2008.
• Developed test rack program with Office Depot which improved sales by 40% during 2009.
KRAFT FOODS GLOBAL, Cleveland, Ohio 1996-2007
Retail Merchandising Supervisor, Giant Eagle 2005-2007
Managed 16 direct reports including merchandising activities at store level to improve distribution, merchandising, pricing and shelving of Kraft products.
• Grew revenue by 10% each year by developing working relationships with store leaders at Giant Eagle to improve shelf presence and sales representative effectiveness at store level.
• Circle of Excellence Sales Leadership Ring - Cleveland region 2004 - 2005
• Improved sales by 10% by managing and monitoring both the resources and dollars associated with sales representatives and 3rd party labor.
• Successfully trained and transitioned 4 sales representatives into Customer Category Management track positions.
Customer Category Manager III, Giant Eagle 2001-2005
Managed sales revenue of $32.M which included distribution, merchandising, pricing and shelving of Kraft products.
• Increased Kraft Foods Dairy consumption 2.4% for 3 consecutive years by partnering with Giant Eagle to utilize display ready modules during key drive periods.
• Executed 15 new item introductions achieving 100% distribution and shipments during the first week of availability.
• Negotiated an EDLP program on RTD Beverage that reduced trade spending by 15% and increased margins 10% by increasing turns with display activity.
Jeffrey J. Wallace, Jr. Page 2
Customer Category Manager III, Giant Eagle - Continued
• Achieved revenue targets after assuming account with overspent trade dollars by negotiating reduced ad costs, margins and use of special packs for increased display levels.
• Utilized display modules on Frozen Toppings during July 4th, 2004 feature and improved display levels by 50% allowing for 33% lift in consumption.
• Over The Top Sales Award - Cleveland Region Memorial Day 2001 and July 4th 2002 drive periods.
• Improved Kraft Pourables category performance by performing price elasticity analysis, showing 15% increase on baseline business if pricing was reduced from $3.29 to $2.99.
Customer Category Manager I, Heinens 1999-2001
Managed sales revenue of $6M which included distribution, merchandising, pricing and shelving of Kraft Foods products across the following categories: Kraft Dry Grocery, Frozen Toppings and Digiorno Pizza.
• Increased dry grocery sales by 24% over prior year 1998 vs. 1999 by utilizing available display vehicles and co-marketing opportunities.
• Over The Top Sales Award winner - Super Bowl and March Madness drive periods 2001.
• Achieved new item shipment objectives during first two weeks of availability.
• Negotiated reduced ad fees on Maxwell House coffee to secure lower price points to compete with Giant Eagle‘s aggressive merchandising plans.
Sales Representative, Fleming Customer Team 1996-1999
Managed distribution, merchandising, pricing and shelving of all Kraft products in 20-store territory.
• 1998 Sales Representative of the Year - Fleming Team
• Utilized $250K of Fleming splinter funds to drive volume and improve display activity at Festival Foods.
• Closed over 800 distribution voids utilizing retail selling program and achieved 100% distribution on new items.
• Circle of Excellence 1997 - Cleveland Region
• Developed secondary display program at Acme stores to help Fleming Customer Team increase sales by 15%.
THE DIAL CORPORATION, Buffalo, New York 1992-1995
Sales Representative
Managed 200-store territory implementing distribution, merchandising, pricing and shelving strategies. Utilized account executive ad schedule to maximize sales and display levels at retail stores.
• Developed sales form to record store call information and opportunities for future calls.
• Won award for Largest Display in Summer Bar Soap Contest in 1993.
EDUCATION
Bachelor of Arts in Sociology, SUNY Fredonia, Fredonia, New York