Marketing Director
Resume:
JACK BUSH
Idalou, Texas ****9
********@*****.***
RESUME EXPERIENCE
EXECUTIVE PROFILE
Advertising creative executive with more than 25 years experience managing an ad agency as well managing creative departments or leading a creative teams within an advertising and marketing agency.
Proven ability to understand clients’ strategic goals, brand, customers (both internal and external) and operational structure; analyze the creative team, environment, processes, technologies, etc, to determine areas of opportunity; build and direct a creative functions aligned with and in support of client (and agency’s) goals.
Recognized contributor to the strategic and creative development of clients’ marketing and branding efforts by completing creative projects and guiding the development of projects executed by those on the creative team.
Unwavering commitment for ensuring project deadlines are kept, that two-way communication between customers and the creative team is both timely and open, and that presentations are professional engaging, persuasive, and supported by sound rationale.
Experienced manager capable of directing the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions, mentoring of individuals and recommending promotions.
Solid understanding of advertising and marketing principles, especially as it relates to broadcast production and direction, print advertising, direct response/lead generation; a thorough understanding of marketing communications strategies and tactics, including digital /interactive technologies.
Excellent written and verbal communication skills; highly developed presentation and persuasion skills; solid negotiation skills.
Directed integrated advertising campaigns, worked closely with online marketing and social media experts.
Award-winning creative and marketing professional having worked with a variety of clients in the areas of financial, health care, retail, agricultural, restaurant, tourism and political campaigns. Experience matters.
Strong, award-winning broadcast direction and production skills
PROFESSIONAL EXPERIENCE
PRINCIPAL/CREATIVE DIRECTOR
CLOUT & SAVVY (Lubbock, TX) www.cloutandsavvy.com
FEBRUARY 2010 – PRESENT
Responsible for all creative aspects of all advertising campaigns handled by the agency. Direct concept development, art direction, copywriting and final production. Have bottom-line responsibility for the agency as well as budget oversight for clients. We also specialize as a political campaign consultancy.
Develop creative concepts and copy
Conduct market analysis including demographics and buying behaviors, conduct market analysis, customer analytics, customer acquisition strategies, and create cross-sell/up-sell and retention campaigns
Search Engine Optimization and Search Engine Marketing project management
Plan and implement direct marketing campaigns and initiatives that utilize direct mail, email and Personal URL’s (PURL’s which drive people to a personal web site established for them to interact with client offers, products or services)
Produce and direct television and radio commercials
Coordinate and perform marketing research projects and focus groups
Lead the new business development
DIRECTOR OF MARKETING & CREATIVE SERVICES
THE DECOR GROUP (Lubbock,TX)
JUNE 2008 - FEBRUARY 2010
Oversaw and directed all phases of marketing and creative for two franchising concepts: Christmas Decor and Night Time Decor with more than 250 franchises in the United States and Canada.
My responsibilities included:
Market planning and market analysis for each franchise
Market segmentation work from the household level and converted raw data into accurate, actionable information
Advertising, creative and copy direction for direct marketing campaigns
Public Relation efforts
Web and SEO efforts
Various research projects
Media planning and buying
Working with individual franchisees to grow market share as well as branding efforts
DIRECTOR CLIENT SERVICES
Randy Christian & Partners (Lubbock, TX)
SEPTEMBER 2007 - SEPTEMBER 2008
Led Creative Juice! as Managing principal and Creative Director: Creative Juice! merged with another ad agency 2008. I left this ad agency in June of 2008
Led the client service team
Served as an Account Executive for a variety of clients
Developed and wrote marketing plans and ads for a variety of marketing and advertising campaigns as well as direct marketing initiatives
Produced and directed television and radio commercials
Conducted marketing research and analysis projects
Assisted in new business development
PRINCIPAL/CREATIVE DIRECTOR
CREATIVE JUICE! (Lubbock, TX)
JANUARY 2000 - SEPTEMBER 2008
Led Creative Juice! as Managing principal and Creative Director: Creative Juice! merged with another ad agency 2008. I left this ad agency in June of 2008
Developed and wrote marketing plans and ads for a variety of marketing and advertising campaigns as well as direct marketing initiatives
Produced and directed television and radio commercials
Conducted marketing research and analysis projects
Led the new business development
CREATIVE DIRECTOR, VICE PRESIDENT, MANAGEMENT TEAM
the price communications group (Lubbock, TX)
SEPTEMBER 1991 – JANUARY 2000
Wrote copy for all types of advertising and marketing programs
Produced and directed television and radio commercials
Conducted and oversaw marketing research projects
Developed and wrote marketing plans
Developed and placed media of all types
Instrumental in new business development
Led new business pitch team
AWARDS and SERVICE
National Telly Awards
National, Regional and Local Addy Awards
Tops Awards (Dallas)
National Silver Microphone Awards
Best of Show Broadcast five times in Lubbock
Served as President Lubbock Advertising Federation and LAF Board Member
Served as Board Member of the Southwest Advertising Agency Association
Mayor and CITY COUNCILMAN for the City of Idalou, Texas
February 2000 - May 2005: City Councilman
May 2005 - 2011: Mayor
Served three terms as Mayor of Idalou, Texas
Served on the statewide Legislative Policy Committee on Municipal Revenue and Finance
Served on the statewide Small Cities Advisory Council
Key Accomplishments for the City of Idalou in 2010:
Improved cash position with cash reserve over $1,000,000 (up from $80,000 in 2005)
Improved assets of the City of Idalou which exceeded liabilities at the end of September 2010 by $3,130,820 (net assets) -- a 5.2% increase over the previous year
Received A+ Bond Rating for our financial standing from Standard and Poor’s. This rating resulted in an interest rate 3.825% which will translate into savings of $347,900 in the selling of our 2010 Certificates of Obligation to finance major capital improvements
Received Gold Circle Award in State Comptroller’s Texas Transparency Program my last two years as Mayor
Launched City’s Website
Reopened the Idalou Community Library, established new summer reading programs, acquired new computers
Education: Southern Methodist University, Dallas, Texas
References:
DeAnn Salsky: Former business partner – 806-***-****
*******@*********.***
Troy Stegemoeller: President, Vista Bank Idalou – 806-***-****
*************@*********.***
Mike Stevens: Owner/Partner, Action Printing – 806-***-****
*****@******-********.***
Gwen Stafford: Covenant Health System, Vice President; former client
O: 806-***-**** / M: 806-***-****
David Dale: Owner, Digital Base Productions – 806-***-****
*****@***********.***
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