Project Manager Sales

WERNER CHANG

Professional Summary

Marketing and Advertising degree with 19 Years expertise in Marketing, with Advertising, Purchasing and Sales experience

Core Qualifications

• Marketing strategies and campaigns.

• Disruptive thinking.

• Product positioning and branding.

• Focus groups and market research.

• Project Management

• Sales experience

Experience

06/2005 – 02/2012 LOGICA MAYA, Guatemala, Guatemala (Computer and IP Network services)

Marketing, Purchasing and Sales director

• Co-owner of the company in Guatemala, in charge of schedule purchase with the major wholesalers in the country, also in charge of the planning of marketing and advertising campaigns.

02/2006 – 11/2011 DE LA RIVA INVESTIGACION ESTRATEGICA, Guatemala, Guatemala (Market qualitative and quantitative research)

Marketing Analyst

• In charge of performing Focus Groups, making the power point and print report as well as the presentation to the client.

02/1993 – 06/2005 WACH’ALAL\TBWA, Guatemala, Guatemala (Advertising Agency)

Planning and New Business Director

• TBWA’s Disruption Champion for the Central America region.

• 30 Disruption workshops performed in 5 years (www.disruption.com) and 25 Brand Day's workshops.

• 2000 – 2005: New Business, Planning Director and Disruption Champion for the Central

America region.

• 1994 – 2004: IT Manager PC and Mac Network

• 1996 – 2000: Finances Director

In charge of manage income and payments

Financial reports made in Microsoft Excel

• 1994 – 1999: Traffic Director – (budgeting and Purchsing)

• 1993 – 2000: Account Executive

Education

2004 Rafael Landivar University, Guatemala, Guatemala

Marketing Economic Sciences

License of Marketing Technics

1999 Francisco Marroquin University, Guatemala, Guatemala

BUSINESS ADMINISTRATION Diploma with Marketing, Finances and

University non-degree Program

1993 Rafael Landivar University, Guatemala, Guatemala

Advertising Economic Sciences

University Technical degree

Accomplishments

2011 Continuous Logica Maya’s sales growing year after year, year 2011 sales

Grow was 36.8%

2005 Guatemala's Project Manager for Master Foods Calorie Conversion

Program (pets food)

2004 World wide recognition by TBWA as the country with the most Disruption

workshops performed in 2003 years (15+ workshops)

Seminars and Courses Dictated

2004: Disruption, Apple Case History “Switchers”, Short list in the first TBWA\’s Disruption Awards, January.

2003: Disruption, 5B Guatemala Case History “Por todos lados”, Short list in the first TBWA\’s Disruption Awards, November.

2003: Disruption, Telecom Korea “Be the reds” Case History, winner of the first TBWA\’s Disruption Awards, November.

2003: Disruption, “A tool to change the marketplace to our favor”, CIMER, Levi’s trade for Central America, Costa Rica, August.

2002: Disruption, “A tool to change the marketplace to our favor”, San Salvador, November.

Other Skills

• First language Spanish, fluent English and conversational French

• Software management: Advanced Microsoft Office 2010, Adobe Photoshop and Macromedia Freehand. Some techniques of Adobe Illustrator, Adobe Premier, Window Server and Exchange Server services. Basic IP networking configuration.

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