ERIC DUNHAM
Stoughton, MA *****
*******@*****.***
OBJECTIVE: To obtain an Analyst position in Marketing that will allow me to utilize my analytical, marketing and communication skills.
WORK
EXPERIENCE:
Vantage Deluxe World Travel 2008
Circulation Manager
·Managed circulation plans and analyzed results for travel campaigns
·Managed database list selections, segmentation pulls, analysis and testing
·Executed and developed campaign strategies for direct mail and catalogs
·Created queries and analyzed database for effective marketing decisions
·Prepared analysis reports to communicate results and make recommendations
Talbot’s 2007-2008
Housefile Circulation Specialist
·Analyzed customer activity to develop catalog selections
·Created and managed catalog schedules and circulation details
·Reviewed database models to research buyer activity
·Managed and implemented merge and hygiene procedures
·Analyzed and reported on catalog activity and buyer statistics
LEGO Shop At Home 2005-2007
Circulation Analyst
·Managed and researched customer database to create list segmentations
·Analyzed list segmentation results to develop effective circulation plans
·Analyzed catalog item sales to determine best promotional procedures
·Designed and coded campaigns for catalog and web promotions
·Created budgeting of catalog production, postage and merge costs
Moore Medical Supply Company 2003-2005
Circulation Associate
·Created catalog mailing plans and determine market reach
·Managed customer list files and develop mailing strategy
·Coordinated with outside agencies to create direct mail pieces
·Analyzed sales results, market activity and promotional response
·Maintained the billing of project costs and postage
Investor's Business Daily 2001-2003
Circulation Coordinator
·Analyzed sales and customer activities for monthly research reports
·Researched product and demographic trends to identify markets
·Tracked product shipments and codes to determine responses
·Developed marketing projects to increase product awareness
·Created promotional materials to encourage product usage
EDUCATION:
University of Hartford, West Hartford, CT, 1998
Bachelor of Science in Business Administration
Major: Marketing
COMPUTER SKILLS:
Proficient in UNICA, AS/400, Business Objects, SQL, MACS, Oracle,
Mainframe, Hummingbird, MS Excel, Access, Word and PowerPoint