Sales Marketing

ROSALIE LIN

**** *** *****

Carrollton, TX *****

940-***-**** *******.***@*****.***

Marketing Professional

Highly analytical professional committed to pursuing a long-term career in marketing within a high growth company. Has client facing experience with high profile corporate clients with an ability to work under pressure.

Education:

Southern Methodist University – August 2008-August 2010

MBA: Marketing Concentration

University of Texas at Austin – August 2002-August 2006

B.A. Mathematics

Business Foundations Certification

Graduate Projects:

American Airlines AAdvantage Project for Customer Retention and Satisfaction course

April-May 2010

Purpose: To use actual customer data and discover creative methods to both attract highly profitable customers as well as more activity from current customers

Succeeded in:

• Finding trends between highly active customers versus non-active customers and highly profitable customers versus non-profitable customers

• Finding creative, innovative, and inexpensive ideas to help attract more brand loyal customers

• Presenting the group’s findings and creative ideas in an entertaining but effective manner to American Airlines

• Competed with the rest of the class: voted by American Airlines’ employees as having the best methods per customer data

SMU Business Leadership Texas Scottish Rite Consulting Project

March-April 2009

Programs for Struggling Readers Marketing Analysis

Purpose: To conduct market research and analysis to determine optimal methods for advertising, selling, distributing, and supporting two of Scottish Rite’s programs designed for use by classroom teachers, reading specialists, and special education teachers to improve reading fluency and comprehension of students in grades 1 through 8

Determined:

• The proportion of public school districts that are still in the process of selecting intermediate level reading programs

• The most effective methods and projected costs of marketing the two programs in Texas and nationwide

• The projected revenues based on sales estimates

• If marketing, sales, product distribution, and support expectations can be met most effectively by Texas Scottish Rite staff, private sector partnerships, or a combination

Professional Experience:

Mercer: Client Services Analyst

October 2006-Present

• Performed and analyzed pension calculations for multiple clients

• Became a subject matter expert in an American Airlines specific pension plan

• Met American Airlines pension experts to discuss implementation of their plan at Mercer

• Analyzed data on site at Belo Corp

• Assisted in training for transfer of clients to Louisville, KY Mercer offices

• Programmed Excel Spreadsheets for manual calculations

• Assisted team members to assure metrics were met

• Read and interpreted plan documents and summary plan descriptions

• Tested in-house systems to ensure accuracy and consistent documentation

Volunteer Experience:

SunRay Chinese School: Teacher

August 2007-May 2008

• Taught Math and English to elementary aged students

• Developed and implemented syllabi with lesson planning and assignments as a tool to increase alertness and coordination among the students

Languages:

• Chinese proficiency

Computer:

• Microsoft Office, basic SQL, Microsoft Outlook, Adobe Acrobat Reader, basic Java programming, Typing: 60-70 wpm

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