Marketing & Sales Professional

Janice Snow, MCSP

813-***-**** • ******@****.***• www.linkedin.com/in/janicesnow

PROFESSIONAL PROFILE

Accomplished resourceful and dynamic Marketing and Sales Professional; with a unique blend of leadership, management and forward-thinking skills. Strategically-minded leader in sales and marketing initiatives; with a proven record of budget management, achieving accelerated sales, exceeding goals, building solid client relationships, effectual community outreach and networking and offering results-driven solutions. Self-directed professional, motivated to achieve aggressive goals and contribute to a company’s success.

SKILL SET HIGHLIGHTS:

Executive Level Business Development, Sales and Negotiation • Proficient Marketing Strategist : traditional, non-traditional, grass roots, brand management • Expert Relationship Builder, Business-to-business/Relationship sales • Intelligent approach to effective networking, community outreach • Self-motivated, creative, driven • Effective Budget, Operations, Policy and Procedure Management • Exceptionally well organized • Excel in both independent and team environments • Successful team builder, trainer, motivator • A good sense of humor; enthusiastic approach with honesty, integrity and professionalism • Microsoft Office Suites; Word, Excel, Outlook, Power point, Adobe, Publisher, Social Media and E-Marketing, Quick Books, REPS, Access and other CRM database software

CAREER ACCOMPLISHMENT HIGHLIGHTS:

Robb & Stucky Interiors:

Exceeded initial goals established by Robb & Stucky Corporate by securing new Builder contract within first 90 days of employment: resulting in approx. 30% of the month’s revenues

Increased non-retail revenues by 25% through Realtor, Builder and Interior Designer business partnerships over 6 month period. Programs factored in region of 20% of monthly revenues

Increased awareness and participation of Realtor Referral program by approximately 40% over previous year

Effective community outreach, special events and programs geared specifically toward increased awareness of Robb & Stucky Interiors services, resources and partnership opportunities. Certain programs adopted by sister-stores

Bentley Commons:

First and only community within Kaplan Development’s portfolio that achieved designation as local Senior Center with affiliation to CARES (Community Area Agency on Aging)

Achieved goal to establish project and community operations, increase the community’s awareness through branding and target-marketing, staff training, integrate a targeted sales culture, project budgets, marketing planning, resident relations during building construction

Lindell Properties:

Executed, directed and managed all aspects of the Sales and Marketing design, strategy, budgets, staffing, operational policies. 4 residential communities. 1,070 home sites and 11-acre/67,400 sq.ft. commercial plaza

Executed project management, marketing and sales initiatives of Wilderness Lake Preserve, 950-new home multi-award winning community (Pasco County). Project Marketing budget of $4.5 million. Projected $280 million build out revenue; approximately 42% over initial forecasts

Janice Snow ● 813-***-**** ● ******@****.*** • www.linkedin.com/in/janicesnow

Lindell Properties…cont/:

Stellar marketing strategies of the 3 Phase Development resulted in project completed and sold 2 years ahead of anticipated schedule

Maintained a Realtor Sales participation approx. 35% over market trends

Established customer and sales tracking and follow-up database (Access, Microsoft Office Suites, Internet-based campaigns) for on-site operations

Project Manager with Marketing and Leasing responsibilities for $6 million commercial and retail plaza.

Re-positioned and re-branded exclusive high-end gated luxury home community achieving a $54 million build out revenue, in excess of 50% over initial projections

Terrabrook:

Consistently achieved targets and exceeded corporate sales goals resulting in development completion 3 years ahead of schedule

Maintained a Realtor Sales participation approx 20% over market trends

Developed a stream-lined operations policy and procedure template, customized and implemented regionally

Regional resource for design, development and training of CRM programs

EMPLOYMENT HIGHLIGHTS:

Director of Client Relations – The Real Connection 2011 - Present

Freelance Marketing services covering: strategy, planning, outreach, special and promotional events and relationship-selling programs and techniques, social and traditional marketing campaigns, data research and management.

Director of Business Development - Robb & Stucky Interiors 2010 – 2011

Responsible for the Tampa showroom’s business development activities focused to Realtor, Builder and Developer relationships. In charge of supporting and promoting the Robb & Stucky brand in the local market through traditional and social-media marketing initiatives, special events and programs. Specialize in relationship networking and building successful client partnerships.

Executive Director - Bentley Commons at Zephyrhills, FL 2009

Direct, manage and lead all aspects of this high end luxury senior independent 108-apartment community. Involved with market launch and awareness, through building construction and opening September 2009.

V.P. Sales and Marketing - Lindell Properties, Tampa, FL 2001 – 2008

Lindell Properties is an entrepreneurial Tampa-based Real Estate development and investment company, which affords employees exposure, involvement and ultimate management in all areas of the projects; to include acquisitions, financing, land planning, sales and marketing.

Information Center Manager - Terrabrook Communities 1994-2001

Manage daily operations, Realtor, prospective and existing homebuyers and new-home Builder relations for this National Land and New-Home Developer’s flagship community, “Westchase” Tampa, FL. Coordinate and oversee special events, promotional programs and overall marketing efforts. Responsible for annual operating budget, 4 staff in a 7-day operation.

EDUCATION/CREDENTIALS:

English and Economics, Harrow College of Further Education, Harrow, England

Florida Real Estate Licensed Sales Person

Certified Master Sales Person (National Association of Home Builders)

Sales and Marketing Council, Tampa Bay Builder’s Association Board Director and 2-time “Member of the Year”

British Standards/BS5750 ISO 9002 Quality Assurance Auditor

AFFILIATIONS:

Community Associations: “Preserve at Wilderness Lake Preserve” Community Development District (quasi-government body for community). Past Director of several Homeowner Associations.

Women’s Council of Realtors, Tampa Chapter

Tampa Bay Builder’s Association: Board Director 2011-13 and former 2-term Board Director Sales and Marketing Council

Former Board Director Greater Tampa and Pasco Units of American Cancer Society

Volunteering: American Cancer Society – Fundraising, Breast Cancer Awareness, ROCK (Reaching out to Kids with Cancer); The Children’s Home, Tampa, FL; Cystic Fibrosis, Tampa, The Children’s Cancer Center, Tampa, FL.

Janice Snow ● 813-***-**** ● ******@****.*** • www.linkedin.com/in/janicesnow

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