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Project Manager Marketing

Toronto, Canada
March 03, 2011

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Joseph Gonzalez

* **** ******* **. #***

Etobicoke, Ont. M8Y 1Y9

Cell: 416-***-****


Dear Sir/Madam,

Over the last 13 years I have continuously developed my marketing and project management skills, to the point where I am not just interested in a title but more importantly a professional, and challenging, work environment. One that is not only mentally stimulating, and demanding, but gratifying too. That is why I believe your position of Marketing Manager as seen on seems to be a perfect position for my skills and values.

As a marketing and communications professional, I have acquired strong branding, product positioning, and direct marketing skills that compliment my outstanding communications and interpersonal skills. I have extensive experience in project/account management, promotions, and event management.

I have also gained significant experience in advertising, communications and niche marketing within several media forums, however this is only a microcosm of my background. As any good communicator will tell you, your success is based on three key elements; the first is to be able to sell; believe in who you are, your message and what you’re doing. The second is to be able to listen, and understand the needs of all parties involved, and the third is to develop a clear compelling, concise strategy, and complete it on time and on budget. These three elements are vital, as they allow you to analyze people, and build long term strategic alliances, in an effective and efficient manner.

I believe that both my professional and educational experience, along with my passion to network, communicate, market and promote, products, and services makes me an ideal candidate for this position, and feel that a meeting would be the best avenue for us to explore the benefits of bringing me onto your team.

Thank you for your time and consideration. I look forward to meeting you so we can discuss my qualifications further.


Joseph Gonzalez

Resume Encl.

Portfolio/Work Samples Available Upon Request

Joseph Gonzalez

3 Hill Heights Rd. #105

Etobicoke, Ont. M8Y 1Y9

Cell: 416-***-****



> 13 years experience and expertise in all aspects of communications, public/media relations/planning,

marketing and buying including traditional marketing (television, radio, and print) and e-marketing

SEO, social media, e-mail blast, e-newsletters, copywriting and web advertising)

> Superior project management skills for local, national and international campaigns/events

> Complete product lifecycle experience.

> Expert in research marketing, strategic alliances and direct marketing for major fortune 500 companies

> Brand awareness, loyalty retention and promotions specialist

> 13 years experience writing and creating Budgets, RFPS, P&L and Nielsen reports

> Exceptional client relationship management and B2B/B2C building skills

> 13 years of experience in creativity for concept and implementation of unique and effective public

relations and marketing strategies including media coaching, press/media relations releases, news

letters, and presentation packages)

> Established national media and entertainment contacts

> Experience in the in-store advertising POS displays, merchandising, promotions, ticket control and

scheduling of events.

> Proficiency in Microsoft Word, Excel, Power Point, Google Analytics, Omniture, SAP, Workstation Plus,

Nielson MarketTrack, Homescan, Sugar CRM, Desktop Publisher, Lotus, Page Maker, Indesign, PhotoShop,

Adobe, Goldmine, ACT, MS Access HTML, Dreamweaver and Quark Xpress; on both PC and Mac Platforms

> Fluent in Spanish, Functional French and Italian


Premier Fitness & Mademoiselle Fitness Sept. 09 – Present

Marketing & Communications Director

> Report directly to CEO

> Launched and implemented corporate discount plans for Ontario Teachers College and C.A.R.P.

> Implemented and launched Premier Rewards: Loyalty retention and brand awareness program

> Launched holiday food drive for the Daily Bread Food Bank raising four tons of food

> Ensure all promotional items are executed in prompt and timely manner across all 36 clubs

> Created and implemented strategic communication vehicles including: mail-outs, e-mail blasts, event

planning, contests, press releases, and media relations materials for both consumer and corporate


> Negotiate and source out all media buying & printing

> Create, develop and oversee all copywriting, design layout, paste-up, and production of all

traditional and on-line marketing materials and promotions; including social media, web copy, and

search engine optimization.

> Re-launched Premier Fitness website.

> Evaluate market reactions to advertising programs, merchandising policies/displays, and product


> Execute & develop long and short term marketing/branding/advertising/media relations campaigns

> Manage a team of five

Can-Fit-Pro Jan. 08 – Sept. 09

Canadian Fitness Professionals – Fitness Education & Certification

Marketing Director (Contract)

> Reported directly to the VP of Operations

> Negotiated and created sponsorship deals for Can-Fit-Pro through Callaway Golf, Metro Newspaper,

Virgin Radio, Sun TV & Men TV to enhance and promote brand awareness.

> Reduced printing costs by 15% from previous year.

> Drove membership numbers from 16,000 to 20,000+ members and increased member retention rate to 98%

over the last 12 months

> Manage all internal and external communications materials/copy, including website, e-blasts,

e-newsletter, and trade publications are released on time and budget

> Oversee copywriting, design layout, paste-up, and production of all promotional & marketing materials

(Can-Ft-Pro magazine, conference brochures and guide)

> Launched Can-Fit-Pro on Facebook, Twitter, Linkedin.

> Led and supervised the development of the new Can-Fit-Pro website.

> Execute & develop long and short term marketing/branding/advertising/media relations campaigns,

including SEO

> Evaluate market reactions to advertising programs, merchandising/display policies, and product


> Created and implemented strategic communication vehicles including: event planning, press releases,

and media relations materials for both public and private enterprises.

> Manage a team of four

Custom Compact Discs Jul. 04 – Jan. 08

(Music Premium & Branding Agency)

Client Services and Business Development Director Nov. 05 – Jan. 08

Project Manager and Business Development Manager Nov. 04 – Nov. 05

Project Manager Jul. 04 – Nov. 04

> Reported directly to the CEO

> Oversaw & researched all presentation materials (RFPs,) for prospective clients

> Led creative, launching, advertising, branding, and promotions of CPG/Pharmaceuticals/

Retail/Hospitality/Real Estate/Financial/Non-Profits nationally and internationally for La Senza, Holt

Renfrew, Neiman Marcus, Ritz Carlton, Century 21, GM Saturn USA, Motorola, Bell South, Energizer,

Nivea, Wachovia, Fannie May, Dreams PLC UK, and Credit Valley Hospital).

> Set-up and created strategic brand awareness campaigns (ventricles) for La Senza with the Canadian

Breast Cancer Foundation, and Holt Renfrew, with Giorgio Amani, Gucci, Valentino, Toronto

International Film Festival, and AIDS fashion week including in-store displays, POS and on-line


> Insured all project/campaign deadlines and targets were met on time and budget

> Liaised between account managers, clients, creative, vendors and suppliers

> Dealt and negotiated with record labels: EMI/Virgin, Sony, Universal, K-Tel/Dominion & Irma

> Updated/Maintained database

> Coordinated mail-outs across North America

> Trained and Supervised a staff of 11

> Prospected for new business

> Identified market niches for new products and services; surpassed the previous two years' target goals.

Epcor Merchant Capital(BC) Jul. 03 – Jun. 04

Key Accounts Manager

> Reported to Sr. VP of Marketing and Sales

> Oversaw and coached a sales team of 24 agents in an outbound sales environment offering commercial

customers gas and electricity, in BC and Alberta.

> Prepared all sales scripts

> Ensured all metrics were met and exceeded

Mojo Radio 640 AM May. 02 – Jun. 03

Producer/Board Opp/Phone Screener Oct. 02 – Jun. 03

Intern May. 02 – Oct. 02

> Reported to the Assistant Program Director

> Produced and screened incoming calls for various shows

> Produced Leafs pre-game show

> Booked guests

> Ran audio board

> Cut and edited shows

Humber College Post Graduate Certificate Jan. 02 – Jun. 02

Herry-Kam Entertainment Jun. 96 – Dec. 01

(Promotions/Ethnic Marketing Agency)

Marketing and Communications Manager Jun. 98 – Dec. 01

Accounts Supervisor Jun. 97 – Jun. 98

Account Executive Jun. 96 – Jun. 97

> Reported to the General Manager & VP of Operations

> Wrote and presented RFPs, sponsorship and merchandising proposals.

> Fulfilled partnership agreements as well as branding and signage positioning/displays for clients

including; Cantel AT&T, Pepsi, Re/Max, EMI/Virgin, Sony Music, Universal Music, Western Union, and


> Created and put together all internal/external written materials including media kits, promotional

pieces, website and e-newsletter materials

> Managed and implemented marketing and advertising budgets (project management) including: radio, print

and web based

> Oversaw event logistics from initial site selection to the launch of the event itself.

> Developed a quarterly e-newsletter as a means of communicating with, and improving client and sponsor

relations. This also served as a key tool to develop internal and external product/industry knowledge,

and individual recognition.

> Coordinated volunteers/interns in the development of live events in a series of different ventures

delivered simultaneously.

> Established objectives for project management including planning VIP services, volunteerism and

standards of success.

> Oversaw a team of 18 account executives.


Post Graduate Certificate Radio Broadcasting (Journalism)

(School Of Media Studies) Humber College 2002

York University Hon. B.A. Degree Combined Double Major

(Psychology and Kinesiology)

Humber College; Ontario Real Estate Association Certificate

Smart Serve - Bartending School of Ontario

Wine Council Of Ontario Wine Certificate - LLBO Wine Certificate


> Avid Traveler who has back packed through Europe and South America.

> Social Media Junkie

> Loves to read about philosophy, history, & religion

> Black belt in Jujutsu, Orange in Karate, and Blue in Judo

> Loves playing and watching sports

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