Honours Marketing Graduate

OBJECTIVE

To apply my education, initiative, experience, and strong work ethic to the benefit of a professional work unit with the goal of gaining practical experience in my chosen field of Business Administration.

EDUCATION

University of New Brunswick September 2007 – April 2012

Bachelor of Business Administration, Fredericton, NB

• First Class Honours in Marketing, Concentration in Human Resources

• Cumulative GPA: 3.0

Saint Malachy’s Memorial High School September 2003 - June 2007

High Honours Graduate, Saint John, NB

• French Immersion (Grades 9-12); Intermediate Plus on Provincial French Oral Exam

EXPERIENCE

Administrative Assistant May - September 2011

Golf NB

Fredericton, NB

• Took a lead role with the servicing and planning of the Golf NB Reservation center and Website.

• Created Golf NB’s social media accounts, and updated the website daily.

• Completed tournament reports pertaining to entries, payments, and refunds for the association’s 18 Provincial championships.

• Organized sponsorship packages and pamphlets for each tournament and worked closely with higher management to plan and arrange Press Trips.

• Handled bank reconciliations, data entry, marketing implementations, and other administrative tasks.

Supervisor May - September 2010

Oh Gelato

Victoria, BC

• Key holder at a gift and gelato shop.

• Gained responsibility by given the tasks for closing and balancing the till.

• Recognized for providing customers with excellent customer service and product knowledge.

• Acknowledged for resolving customer concerns in a positive and understanding manner.

• Trained new staff through job shadowing and instruction, scheduled employee shifts.

Administrative & Stationary Assistant May - September 2009 & 2010

J.D. Irving Limited

Saint John, NB

• Member of a team responsible for handling mail, courier, stationery.

• Provided fast and efficient service in a corporate head office serving several thousand employees.

• Executed administrative tasks such as answering incoming calls, filing, and responding to questions inquired by internal employees.

• Gained knowledge of Canada Post regulations and practices.

• Organized all incoming mail in a timely and efficient manner.

• Invited to return the subsequent summer with pay raises and increased responsibilities.

RELEVANT COURSEWORK

• Market Research - examined how to create a survey and how to conduct proper market research. Prepared a market research proposal in response to a Request For Proposal.

• Integrated Marketing Communications - assessed the forms of marketing communications related to media availability and selection, promotion channels, personal selling, industry self-regulation, and government regulation. Prepared a report pertaining to the forms of marketing communications.

• Customer Satisfaction and Loyalty – analyzed articles on implementing and maintaining customer satisfaction and loyalty. Created reports on monitoring customer comments and implementing loyalty programs. Conducted a final project on the subject of monitoring satisfaction through social media.

• Consumer Behaviour - studied the consumer decision-making process and developed and analyzed a customer satisfaction survey. Prepared a full report and presentation detailing the survey findings to present to the company.

• Professional Selling - examined the many aspects of the personal selling process. Prepared and executed a complete sales presentation using an adaptive sales message.

• Marketing Management - analyzed marketing problems and solutions in the contemporary environment. Developed and presented a business plan for a start-up venture.

• Global Marketing - studied marketing trends and concepts in an international context. Generated a complete Market Entry Plan and presentation for a small-sized company entering a foreign market.

TECHNICAL SKILLS

• Software - Microsoft Office Suite, Database Management, Mac and PC knowledge

• Social Media Platforms (Facebook, Twitter, LinkedIn, blogs, podcasts)

• Office administration - E-mail, fax, scanner, photocopier

• Keyboarding - 70 WPM

• Website- Basic HTML, FrontPage and Joomla programing

ACTIVITIES AND AWARDS

• Recipient of UNB scholarships (2007 - 2011)

• UNB Student Recruitment Tour Guide (2011)

• Human Resources Student Association (HRSA) (2011)

• Ottawa Encounters with Canada Leadership Program (2007)

• Mount Allison University Youth in Command Leadership Program (2006)

• Captain of Saint Malachy’s High School Basketball and Volley Team (2005-2007)

• Run for the Cure (2005-2011)

• Avid runner and skier

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