Customer Service Sales

ALYSSA CHARLES

** ********* ****, *********** ** M1C 2G8 **************@*******.*** 416-***-****

EDUCATION

Seneca College - Business Administration Marketing (Sept 2010-Present)

Proficient in Microsoft Office (Word, Excel, Publisher, PowerPoint, Outlook) and Adobe (Photoshop, Illustrator, Fireworks, Dreamweaver)

* Completed an Integrated Marketing Communications course where I was able to analyze various case studies and create appropriate IMC solutions for the corresponding companies. I was able to utilize my previous experience with interactive/online communications and experiential/event marketing in order to create innovative IMC ideas. I achieved a final grade of A in the course

KEY KNOWLEDGE AREAS

* Experiential Marketing Campaigns

* Digital Media Communications

* Sponsorship/Partnership

* Identifying & Analyzing Consumer Insights

* Consumer Retention

* Creative Concept Generation

* Consumer Loyalty Programs

* Event Planning & Execution

EXPERIENCE

What Women Want Marketing Coordinator/Writer (May 2009 – Present)

What Women Want is a Lifestyle Blog and Event Planning company that specializes in marketing initiatives and brings women together to celebrate their distinct talents through unique social experiences. Events included:

* Spring Trend Report: Fashion show sponsored by FUZE Enhanced Beverages and The Red Carpet Room showcasing Canadian fashion and jewelry designers.

* FUZE-A-POOLOOZA: Charity pool party sponsored by FUZE Enhanced Beverages. Proceeds from the event went to Look Good, Feel Better.

* Literary Journey: A book discussion over dinner and cocktails, hosted by unique women of influence.

* You Day: A luxurious spa experience to celebrate simply being you. Ladies enjoyed a day of papering at Hammam Spa in downtown Toronto.

Covered events such as LG Fashion week and attended numerous product launches in order to communicate the benefits of these brands/products to our readers. What Women Want was hired to promote Trend Marketing's annual Petite Feet Sample Sale – Used unique Facebook, Twitter and video sharing ideas that lead to record shoe sales and a record turnout that was well documented on several social media outlets and Breakfast Television.

Sales Consultant – M for Mendocino Clothing (Oct 2011- Present)

* Communicate product knowledge about M for Mendocino’s numerous brands to our customers.

* Identify and analyze our shopper’s needs as well as reading verbal and non-verbal buying signals.

* Address any objections and offer alternative solutions.

* Won numerous in store competitions- Highest UPT (Units Per Transaction), Highest ADS (Average Dollar Sale) and Highest Percentage to Goal.

* Building my personal clientele base through exceptional customer service.

Administrative Support - Direct Energy Centre Facilities Services (Jul 2011 - Sept 2011)

Daily responsibilities included general office duties and assisting schedulers with time card and payroll maintenance as well as addressing any inquiries from staff or Exhibition Place visitors.

LaSenza Team Leader/ Key Holder (Nov 2008 - Jan 2011)

* Supervised the sales floor, while monitoring productivity, motivating and coaching staff.

* Performed opening and closing procedures and weekly visual merchandising changes.

* Increased brand loyalty through sales of LaSenza’s Prestige card. Promoting this card to all customers enhanced and expanded our clientele base which drove sales, especially during peak shopping seasons.

Optima Communications - Customer Contact Representative (Mar 2008 - Jun 2008)

* Enrolled customers in the program and addressed any existing inquiries in regards to the Scotia bank Accident Care Insurance.

* Achieved sales quotas by providing excellent customer service.

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