Sales Manager

Lillian Flores

* ******** **** *********, ** ****1 Phone: 978-***-**** **************@***.***

Marketing Communications Professional

Senior Latina marketing communications professional with over 15 years of experience leading corporate marketing and internal communications for companies across diverse industries. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

Skills

Marketing Strategies & Campaigns

Corporate Communications

Creative Team Leadership

Product Positioning & Branding

Web & Print Content Development Focus Group & Market Research

Bi-lingual, bicultural (Latina)

Sales Collateral & Support

Public & Media Relations

New Product Launch

Professional Experience

MERCER, BOSTON, MA – Global leader for HR and related financial advice, products and services.

Senior Associate, Marketing and Branding, 1/2010 to 11/2011

Managed the marketing and branding for the investment pillar of Mercer. This included the development of all white papers, collateral, online campaigns, development of presentations and proposals for sales staff and consultants.

Selected Accomplishments:

Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Developed and designed first cross-team quarterly online email that fostered greater collaboration among the two investment teams and provided several opportunities for cross-selling

LEWTAN, WALTHAM, MA – Leading provider of a wide range of content- and technology-based solutions to members of the global asset-securitization industry.

Senior Marketing Communications Manager, 2/2007 to 1/2010

Manage corporate marketing and communications functions, overseeing a 3-member team. Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.

Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under-budget (without compromising business growth goals).

ONE SOURCE INFORMATION SERVICES, CONCORD, MA – Recognized leader in business information solutions.

Marketing Communications Manager, 8/2006 to 2/2007

Developed marketing programs using an integrated approach to create balanced programs in order to build One Source’s brand and business.

Lillian Flores Page 2 Phone: 978-***-****

Selected Accomplishments:

Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

Participated in the development of a new web portal that provided efficiencies to both clients and prospects and which allowed the sales team to communicate more closely with clients.

LIFELINE SYSTEMS, FRAMINGHAM, MA– Leading provider of medical alert products and services for seniors.

Senior Marketing Communications Associate, 8/2003 to 5/2006

Managed the entire creative services organization including managing all external vendors. Created concept and copy for campaigns and sales collateral for diverse projects.

Selected Accomplishments:

Served as primary copywriter on advertising campaigns and successful product launches.

Translated all existing publications into Spanish for benefit of Spanish speakers and increased Latino market.

Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Other Professional Experience

Director, Media and Publication Service (translated, interpreted and traveled to South America)

Charles River Associates, Boston, MA 9/2001 to 5/2003

Director, Creative Services (translated collateral white papers to Spanish for South America)

Surgency, Inc. (formerly Benchmarking Partners), Cambridge, MA 11/1998 to 5/2001

Manager, New Media Services

Scudder Kemper Investments, Boston, MA 10/1992 to 11/1998

Technology

Software: QuarkXPress, Indesign, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint), Eloqua, Salesforce.com, SalesLogix, Sharepoint

Web/Multimedia: Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe, Search Optimization, Web Server Administration, Content Management Systems

Education

Emerson College, Boston, Massachusetts

Master in Business and Organizational Communications

University of Puerto Rico, Mayagüez Campus

Bachelor of Arts in English Literature

University of Puerto Rico, Mayagüez Campus

Bachelor of Business Administration

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