Marketing Manager

http://www.linkedin.com/in/smzbaker

Sarah Baker's Summary

Communications and marketing professional with broad B2B and B2C experience in multiple industries. A natural leader, mentor and team player. Self-motivated, with a constant passion to learn new marketing strategies and technology. An excellent problem-solver and creative thinker.

On a personal level: International travel junkie. Crazy deal finder. Addicted to new technology. I love beach volleyball, history, museums, trying new restaurants, volunteering & watching old movies.

Specialties

Branding and Identity, e-Newsletters, Website Design and Development, Marketing Research (Surveys, Focus Groups, Interviews), Direct Mail Campaigns, Graphic Design and Print Coordination, Search Engine Optimization (SEO), Promotional Products, Digital Marketing, Email Marketing, Business Process Improvement, Internal Communications, Social Media, Writing/Editing

Sarah Baker's Experience

Manager, Communications & Public Relations Transamerica Life & Protection Public Company; Insurance industry

November 2011 – Present (5 months) Greater Los Angeles Area

Transamerica, an AEGON company, offers innovative financial services and products to help individuals, families, and businesses build, protect, and preserve their hard-earned assets. Transamerica is one of the top 10 global insurers.

Field Communications: Manage large-scale email and e-newsletter communications to agents and distributors in domestic and Asian markets. Conduct post-campaign evaluations using Salesforce and ExactTarget data.

Public Relations: Develop press releases and bylined articles for product launches, organizational announcements and philanthropic efforts. Work with journalists on feature article opportunities.

Web and Mobile: Facilitate content updates to web portals for multiple distribution channels. Developed branding for LifeSales iPad app (name, description and keywords) to optimize keyword search returns and created a multi-media communication plan for the distribution.

Social Media: Developing social media goals and tactics for the Life & Protection division.

Innovation Project Team: Working with Maddock Douglas, "The Agency of Innovation," to develop an "innovation roadmap" for the Life & Protection division.

Director, Corporate Communications/Marketing Zenith Insurance Company (United States) Privately Held; 1001-5000 employees; ZNT; Insurance industry

June 2003 – November 2011 (8 years 6 months) Woodland Hills, CA

Zenith, a subsidiary of Fairfax Financial Holdings Limited, is a commercial lines insurance carrier (workers’ compensation, business auto, general liability, property, umbrella) writing business in 46 states.

Employee Management: Manage four employees, including setting job expectations, mentoring, reviewing work, and conducting reviews.

Marketing Materials: Oversee the creation of sales collateral including writing content, design, photo shoots, legal review, translation and print coordination. Established branding guidelines.

Email Marketing: Create targeted email marketing campaigns based on customer attributes. Create landing pages to capture new subscribers. Conduct post-campaign evaluations.

Marketing Research: Administer online survey creation, focus groups, brand testing and user experience testing.

Corporate Communications: Research economic/industry trends to develop executive presentations for conferences. Helped coordinate creation of Annual Report/10K. Manage logo license agreements for corporate sponsorships.

Social Media: Manage LinkedIn profile. Monitor brand mentions on Facebook, Twitter and LinkedIn. Developed comprehensive social media strategy, including blogging, Twitter, LinkedIn, social content sharing and QR codes.

Mass Mailings: Coordinate mass communications to claimants, policyholders and agents. Includes writing, editing and translating letters and teaser copy. Develop cross-promotional marketing strategies for invoice/policy mailings.

Tradeshows: Manage the design of marketing booths, displays, banners and giveaway products.

Website Management: Lead strategic direction for website based on web analytic data, including user interface design, content creation, search engine optimization (achieved #1 spot in organic results for target keywords) and lead generation.

Advertising: Coordinate regional advertising in industry newsletters and magazines, including developing concepts and ad copy.

Consultant, Marketing and Communications Center for Justice and Social Compassion Nonprofit; 1-10 employees; Nonprofit Organization Management industry

January 2009 – October 2011 (2 years 10 months) Greater San Diego Area

The Center for Justice and Social Compassion (CJSC) offers consulting services and educational programs designed to meet the needs of those who deal with homelessness issues in their professional or volunteer work.

Editing: Copy editing and content review for a “Homelessness Myth” series in the Huffington Post.

Social Media: Develop strategy and manage communications across social media accounts.

Website: Developed website using Wordpress CMS, including writing content, integrating Twitter and Huffington Post content, and creating design.

Marketing Collateral: Develop logo, marketing flyers and infographics. Created letterhead and envelopes.

Freelance Designer Sweet Peas and Stilettos

February 2011 – July 2011 (6 months) San Francisco Bay Area

Developed a series of baby onesie designs for the Sweet Peas & Stilettos "Baby Store."

Created a series of online ads to attract advertisers for the website.

Event Manager Lasara Event Productions

December 2004 – May 2007 (2 years 6 months) Greater Los Angeles Area

Catering and event planning company for personal and corporate events.

Management: Coordinated vendors (delivery, set up, pick up), directed staff.

Planning: Developed event themes, managed budgets, and assisted with menu planning.

Client Engagement Coordinator Interactive Ink Inc.

2002 – 2003 (1 year) Columbus, Ohio Area

Interactive Ink was an interactive marketing and communications firm with offices in Columbus, Ohio and Washington, D.C. It was acquired in 2007 by Northich.

Website Management: Updated content, meta data and schedules.

Client Relations and Marketing: Wrote, designed and launched client e-newsletters; designed services marketing flyers.

Client Seminars: Presented an ongoing two hour “Internet Marketing” training workshop for clients to teach effective website promotion tactics.

Event Staff Coordinator Nationwide Arena

December 2000 – May 2003 (2 years 6 months) Columbus, Ohio Area

Main concert and sporting venue for Columbus, Ohio.

Coordinated event staff for concerts, Blue Jackets hockey games, WWE, Monster Truck rallies. Managed promotional inventory sold at events.

National Media Relations Intern Columbus News Bureau

November 2001 – August 2002 (10 months)

Helped coordinate media opportunities for businesses and key leaders in the greater Columbus area.

Marketing and Event Planning EventCo Productions

January 2001 – July 2002 (1 year 7 months) Columbus, Ohio Area

National event planning company for personal and corporate events.

Developed sales collateral and web content. Managed marketing database.

Advertising Intern RMD Advertising and Public Relations

June 2001 – August 2001 (3 months)

Transcribed meetings, edited web and advertising content.

Human Factors Engineering Intern Delphi Public Company; 10,001+ employees; Automotive industry

June 2000 – August 2000 (3 months) Kokomo, Indiana Area

In my engineering internship, I discovered that I enjoyed the consumer behavior aspects of car design more than the technical aspects.

Sarah Baker's Volunteer Experience & Causes

Volunteer Experience

Event Organizer, Marketing

Children Helping Poor and Homeless People (CHPHP)

Poverty Alleviation

May 2008 – present (3 years 11 months)

Founded in 1987, Children Helping Poor and Homeless People (CHPHP) is an educational outreach program conducted by children and teens with adult advisors. CHPHP community service and service learning activities involve young people and adults in direct hands-on projects which help children, women and men in need in California, Oregon and expanding into Arizona. The goal of CHPHP is to help end...more

Member/Sponsor Newsletter Coordinator

Huntington's Disease Society of America (Central Ohio Chapter)

Health

August 1999 – May 2010 (10 years 10 months)

Huntington's disease (HD) is a neurodegenerative genetic disorder that affects muscle coordination and leads to cognitive decline and dementia. The purpose of the chapter is to help individuals affected by Huntington's Disease and their families through support and services, to educate both the public and health care professionals about Huntington's Disease, and to promote and support research...more

Holiday Fundraising Event Organizer

Breast Cancer Angels

Health

November 2009 – December 2009 (2 months)

The Mission of Breast Cancer Angels is to provide financial and emotional assistance for women and their families as they are going through breast cancer treatment. Every year they assist more than 400 clients and their families, and every year the need grows.

Sarah Baker's Courses

Director, Corporate Communications/Marketing Zenith Insurance Company (United States) •Customer Service Training (’09)

•EEO & Sexual Harassment (’09)

•Practical Usability Testing (’08)

•Emotional Intelligence (’08)

•Situational Leadership (’08)

•Six Thinking Hats (’07)

•Managing Employee Performance (’07)

•Employment Law & Ethics (’07)

•Behavioral Interviewing (’07)

•DISC Behavioral Styles (’07)

•Communication Skills for Success (’06)

•Employment Branding ('11)

Manager, Communications & Public Relations Transamerica Life & Protection •Innovation Bootcamp ('12)

Sarah Baker's Education

University of California, Los Angeles Marketing Certificate Courses

2009 – 2010

Activities and Societies: Social Media Marketing (’10) Search Engine Optimization (’10) Green Marketing Strategies (’10)

University of Southern California Masters, Communications Management

2005 – 2006

Capital University Bachelors, Business Management

1999 – 2003

Activities and Societies: President, American Marketing Assoc. student chapter (’02 – ’03) Fundraising Chair, Zeta Pi Lambda Sorority (’00 – ’03) Public Relations Society of America (’01 – ’03) President, Freshman Student Government (’99) Business Student of the Year Capital University (’03) Student Marketer of the Year American Marketing Assoc. (’02) Alpha Chi Honors Society (’00-’03) Tau Pi Phi National Business Honors Society (’00-’03)

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