Manager, Marketing and Communications

Robin L. Flynn

** ******** ******

Wareham, MA **571

OBJECTIVE: To obtain a position utilizing my creative, communication, and marketing skills that will offer new challenges and the opportunity for professional growth.

PROFESSIONAL EXPERIENCE:

SDC SOLUTIONS, INC., Manchester, New Hampshire August 2004 – Present

Position: Manager, Marketing and Communications

 Championed the design and launch of new company identity in order to move SDC from being perceived as regional and provincial to being regarded as a competitive world-wide presence.

 Responsible for actively creating and/or coordinating all facets of new identity launch including:

o Overall look and feel of new identity

o New identity awareness campaign

o Content for new brochures and website

o Design and launch of new website

 Responsible for writing all SDC communications including press releases, email blasts, published articles, and content for the SDC website, webcasts, and brochures.

 Assist in cultivating and managing channel and technology partner relationships by working directly with marketing counterparts to develop press releases, co-branded marketing pieces and co-sponsored seminars and webinars.

 Execute supporting documentation for channel partner program including SDC Selling Guide, SDC Graphics Standards Manual, and channel-specific collateral.

 Participate in channel sales training by developing targeted presentations to meet each channel partner’s objectives and needs.

 Actively create and/or direct the design and content of all marketing campaigns including e-mail, direct mail, and print advertising.

 Test and monitor the success of each marketing campaign. Make adjustments to maximize success rate.

 Develop and implement comprehensive yearly marketing strategy to maximize marketing dollars, increase brand awareness, strengthen company reputation, and influence product development.

 Recommend new applications to streamline marketing activities and strengthen the relationship between marketing and sales. Responsible for the adoption and implementation of email blast tool, CRM tool, web-based conferencing tool, and survey tool.

EATON PUBLISHING, Westborough, Massachusetts

Position: Marketing Manager April 2001– March 2004

 Responsible for strategic and tactical input regarding comprehensive annual marketing plans and budgets for two major journals, BioTechniques and Preclinica, as well as all book titles.

 Advise New Products Committee on graphic appearance of new publications.

 Involved in all facets of new product launches including conducting preliminary market research, creating and executing comprehensive marketing plan, and conducting follow-up research on all efforts.

 Create marketing surveys geared towards advertisers and subscribers. Perform collation of results and follow up of all surveys.

 Coordinate ongoing marketing efforts with internal and external sales force to reach projected sales goals for all publications.

 Supervise two marketing assistants and coordinate with several departments, including sales, editorial, and circulation within this multinational company.

EATON PUBLISHING, Westborough, Massachusetts

Position: Assistant Marketing Manager April 1999 – April 2001

 Responsible for writing original copy for print, e-mail, and web-based marketing campaigns.

 Responsible for creating and executing two monthly e-mail newsletters.

 Worked in conjunction with editorial and circulation departments as well as graphic designers and print houses to develop monthly e-mail campaigns, magazine advertising, direct mail campaigns, and sales and marketing collateral.

 Determined marketing budgets and campaigns for each product.

 Researched the most cost-effective methods of marketing each publication to ensure maximum penetration of the target population.

 Executed campaigns for each product including email efforts, direct mail, space advertising, fax efforts, and marketing collateral for sales force that meet ROI and response-rate goals and stay within campaign time frame and budget.

 Acted as Project Editor for BioTechniques Update Volumes, overseeing the entire production of each book and coordinating additions and changes from multiple authors and a copyeditor.

 Updated Books Division Web site, i.e., added new titles, book descriptions, purchase information, etc. Have knowledge of basic Web design and Web programming.

 Attended industry tradeshows. Responsible for most successful tradeshow book sales to date.

 Elicited quarterly bids from local print and mail houses to ensure that costs are kept to a minimum.

MARCOVICI DESIGNS, Boston, Massachusetts

Position: Marketing Assistant September 1998 – February 1999

 Assisted in developing marketing strategies for multiple retail customers that included magazine and newspaper advertising.

 Wrote original copy for magazine, newspaper, and brochure advertising.

 Represented Marcovici Designs at selected industry tradeshows. Responsible for introducing new products to retail customers and end users.

 Developed original ideas, including writing copy and determining layout, for Marcovici Designs newsletter.

COLORADO BRANDS, Denver, Colorado

Position: Sales and Marketing Projects Coordinator June 1997 – August 1998

 Created sales presentations, writing original copy and using creative, computer-generated graphics.

 Assisted in developing creative ideas for multiple forms of advertising, i.e., radio spots, newspaper ads, and billboards.

 Designed point of purchase materials such as signs, banners, advertising flyers, etc.

 Coordinated all details of Sales and Marketing projects including label changes, packaging changes, product photography assignments, and new product introductions.

DENVER WIRELESS, Denver, Colorado

Position: Marketing Coordinator/Sales February 1993 – June 1997

 Responsible for training new cellular dealers on AT&T cellular phone technical and sales skills.

 Tracked dealer product sell-through. Recommended appropriate inventory levels based on product sales.

 Supplemented sales force during peak sales season. Consistently a top performer.

 Consistently met and/or surpassed sales goals. Regularly in top sales performers.

EDUCATION: Rollins College, Winter Park, Florida. Bachelor of Arts in English, Minor in Theatre Arts, 1992.

SKILLS: Excellent communication, creative, and technical writing skills. Proficient in Microsoft Office software packages including Word, Excel, Power Point, and ACT.

Note: References available upon request.

Contact this candidate