Digital Marketing Manager

Kate Andre Edelstein

*** ***** **. **********, ** 15108 484-***-**** j0ics6@r.postjobfree.com

Work History

eCrossings Media, Montvale, NJ (2012-Present)

Digital Marketing Manager

• Leading the re-defining and re-branding of the eCrossings brand.

• Responsible for training the New Jersey office on our new ticketing system for website and application issues via GoToMeeting, Level3, as well as face-to-face training.

• Managing the development of our company website and executed the building and customization of our Social Media sites.

• Designed and created an eNewsletter for eCrossings that gets sent out Monthly with digital, marketing and industry trends. Also responsbile to creating and hosting Webinars.

• Responsible for complete project management; working with cross-functional teams to complete multiple proposals and projects under tight deadlines with budgets from $3 million to as small as $5,000.

• Strategizing, developing, designing, and executing digital initiatives for eCrossings, as well as our clients. Includes Social Media, E-Mail Marketing, eNewsletters, Google AdWords, SEO/SEM, Website/Microsite development (.Net, HTML, Open Source), Web Keys, iPad and Mobile Applications, eDetails, and Audio/Visual Aids.

• Top clients include: Shire, Novartis, Pfizer, UCB, Merck, and Daiichi-Sankyo

Social Media Energy, Denver, CO (2010-2012)

Client Engagement Manager

• Manage 6 employees and a portfolio of over 40 unique company web (online, inbound marketing, and social media) initiatives. Top clients include RE/MAX, Sports Authority, Avaya Corporation, tw telecom, Steelcase, and The History Channel.

• Responsibilities for mentioned clients include team management of site content updates, social media campaigns, search engine optimization (SEO), social media optimization (SMO), sentiment analytics, brand management, employment branding, organic content creation, job recruiting, webinars, and building online fan base.

• Cultivate and engage relationships with followers (averaging 1200 impressions daily in order to promote client brands.)

• Lead client launches by developing company-specific social media strategy, creating ad guidelines, analyzing ROI expectations, and determining measurement –whether it be corporate reputation, conversations, fan growth, indirect sales, or customer engagement.

• Project management: work closely with clients and employees to continuously ensure organized and timely deliverables based on launch strategy.

• Leverage Mantis Technology, Radian6, Google Analytics, and other analytical tools to actively manage online reputation and identify thought leaders/influencers.

• Develop governance model and social media policy (internal and external) with the Legal and HR teams.

• Support sales team: research and qualify potential clients, create reports, and develop sales strategies.

• Organize and manage company participation in PR engagements and community events.

• Responsible for recruiting and interviewing perspective hires and directing the internship program.

• Proficient in: Facebook, LinkedIn, Twitter, TweetDeck, HootSuite, Google+, Yammer, Foursquare, Yelp, Blogspot, WordPress, Microsoft Office, iWork, tweetmyjobs.com, Pinterest, Webinars (Level3 and GoToMeeting), and YouTube.

• Voice of SME on AM 560 KLZ, Thursday mornings at 10:07am, to discuss social media tips.

Lutron Electronics, Coopersburg, PA (2007-2010)

Integrated Systems Specialist / Business Analyst

• Managed Social Media strategy and initiatives, set-up promotional events with the Marketing team, and created & edited a training video for eLumen™ Software used by contractors and electrical engineers.

• Trained employees and outside Sales Reps on the most current quotation database, database integration, and new processes. Developed standards and procedures for them to follow.

• Responsible for researching and interviewing prospective new hires, and dept’s payroll.

• Created reports for senior executives using Microsoft Access, AI User Reporting, and Crystal Reports as well as, prepared graphs, and charts. I analyzed these documents and current work habits, which show what changes need to be taken by the company to become more profitable.

• Initiated, implemented and created a new process for more efficient quote to order tracking.

• Admin for quote database: Maintenance, troubleshooting, and updating product/address book.

• Supported Sales team: Contacting clients, organized and attended trade shows, and created reports.

• Customer Service for the department which included ensuring the quality and accuracy of their customer’s orders, tracking orders and handling issues.

Pyburn Films, New York, NY (2005-2007)

Executive Assistant for President and CEO

• Assisted with the running and analyzing the results of campaigns and marketing, as well as developed and monitored a prospect list.

• Coordinated, managed and set up high-level conference calls, client meetings, special events and travel arrangements for top executives.

• Responsible for conducting new hire/freelance interviews, researching candidates, and running background checks.

• Conducted extensive research for President of company; developed, formatted, and maintained databases.

• Acted as a liaison and maintained open lines of communication among senior executives and their clients.

• Top clients include: NBC, CNBC, WNBC, CBS, HGTV, Discovery, Fox, ESPN, Disney, ABC, MTV.

Education

Bachelor of Science degree, East Carolina University, GPA 3.5 (Graduated 2005-Cum Laude)

Major: Communications Concentration: Video Production Member: Alpha Omicron Pi

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