Manager Account Executive

UJJAINI LAHIRY +1-201-***-**** *************@*****.***

** ***** ***** *****, *** # 1915, Jersey City, New Jersey – 07310

Enterprising, ambitious and excellent team manager, with 9 years+ expertise of handling global clients like Unilever, Diageo, Deutsche Bank etc. Senior level management experience of handling pan national and Asia Pacific responsibilities for international clients in FMCG, Entertainment and Financial space.

EXPERIENCE: 9 years

Contract Advertising Pvt Ltd. (WPP) Mumbai, India Associate Account Director (Reported to Sr. VP) July ‘11–Dec ‘11

Accounts Managed: World Kitchen (International cookware brand with Corelle as their leading dinnerware brand)/ ShopperStop (25years old leading retail chain across India)/ Morphy Richards (International home appliances brand and a sister-concern of the Bajaj Group)/ Bajaj Electricals (One of the oldest and largest electrical and lighting company in India)

• Launched brands and strategic campaigns, including TVCs, prints, outdoors etc.

• Was a part of acquiring the account of Bajaj Electricals for Contract and launched a big budget TVC.

• Formed and built a strong team. Mentored the team members, by introducing systems and processes.

Doosra Creative Consultancy (Aegis Media) Mumbai, India - Head of Account Management (Reported to Director)Nov ‘09–July ’11

Accounts Managed: Business Standard (One of the prestigious national Business Newspapers in India and 2nd in Ranking) / Kotak Bank Credit Card (From the Kotak Mahindra Bank, leading Indian retail bank)/ Smartinvestor.in (An online stock trading portal)

• Launched 2 Pan India campaigns for Smartinvestor.in & Business Standard.

• Continuous Brand activation programs for Business Standard and Smartinvestor.in

• Responsible for revenue/P&L forecast and generation.

• Showed leadership skills while managing inter-departmental teams.

JWT (WPP) Mumbai, India Account Supervisor (Reported to Sr. VP) Jan ’08–Nov’09

Accounts Managed: Unilever (Knorr, South-East Asia - a range of different ready to cook categories across the world and Radiant (Global) – Leading brand in detergent/ laundry category)/ Godrej Sara Lee – Good Knight (India's top mosquito repellent home appliance) / Star group (Satellite Television Asian Region (STAR) is the largest Asian TV service) - Star One, Star World & Star Movies

• Launched the Indian Ready to Cook segment for Knorr (Unilever). The product sales had gone up 50% more than projected target, post the campaign launch.

• Handled the operations for Knorr, along with its TVC production, independently for South-East Asia. Actively involved in the qualitative research and their analysis.

• Launched Campaign for Good Knight Active (Mosquito repellent – consumer durable in India)

• Global co-ordinator for Rin (Unilever). Also, a key contributor for various communication design, research, competition tracking and reviews.

Grey Global Group (WPP) Mumbai, India Senior Account Executive (Reported to Manager) Feb ‘06–Jan ‘08

Was double promoted from a Management Trainee to Sr. Account Executive

Accounts Managed: Deutsche Bank/ Parle (Company that houses leading confectionary and edibles in India like – Parle G, Parle Marie etc) / Diageo (world's leading premium drinks business and owns brands like Smirnoff, Johnnie Walker etc.) / ITC (multi-billion dollar and the biggest manufacturer and marketing company for Cigarettes in India)

• Worked on 360degree campaigns for Deutsche Bank.

• Launched Diageo’s Captain Morgan and Haig brands in India

• Handled Indian operations for ITC Cigarettes (known as ITC HoReCa)

• Campaigns for the launch of different Parle Products – Brands (All of them in the FMCG Category)

• Launched Parle G’s (a product of Parle Products) prestigious 65years completion campaign

Fizz Creative Consultancy Mumbai, India Management Trainee Oct ’04-Oct ‘05

• Involved in pitches and various client co-ordination

Worked Part-time at Multiprint Advertising between March 2002 to September 2004 in, Mumbai, India

EDUCATION:

Bachelors of Mass Media with a specialization in Advertising from Mumbai University (India) – 2002 to 2005

ACHIEVEMENTS Ex-Vice President and secretary - Rotaract Club ’02-’04 Chief organizer for Goafest (All India AdFest @2009)

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