Manager Sales

Carl Anderson

* ********* ******

NY *****

Phone: 914-***-****

Cell: 914-***-****

E-Mail: *********@*****.***

Career Focus

Data Driven Marketing Management / Business Development Role

Skills

Alterian, Unica, Office Suite (Excel, Powerpoint), WordPress, Syndicated Data

Summary of Skills

Quantitative analysis/analytics, Data Analysis (internal/external - Spectra, Experian, ABACUS) campaign management (Alterian, Unica), Office Suite (Excel, Powerpoint)

Accomplishments

CRM -- increased acquisition channel volume by 20% through analytics.

Professional Experience

Jul 2010 to Current

New York Life / AFLAC

Insurance Agent

Provide consultative services to individuals and small businesses to protect family financial security and grow wealth.

Feb 2008 to June 2010

FC Data Services

Consultant

Support third party data licensing sales and implementations with analytics (data mining, channel insights) and sales support.

Mar 2007 to Feb 2008

Marketing Services Automated Response Group, In

Manager

Manage client account interface for database clients (campaign mgmt and reporting, software upgrades, update practices.

Oct 1996 to May 2006

Kraft Foods

Database Marketing Manager

Develop actionable customer analytics to optimize advertising spend for acquisition and retention channels (mail, email, print, inserts, online).

CRM - developed customer segmentation and contact strategy for a 1.5 million customer database, including reactivation, retention, and cross sell initiatives.

Acquisition - standardized planning process across channels, expanded prospecting universe via improved data processing methods.

Developed insights from external data sources (Spectra, Experian, Donnelly, NPD) to support new product launches.

Education

1992 University of New Haven West Haven, CT

M.B.A Marketing

1977 Georgetown University, Washington D.C.

B.A Economics

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