Michele Cox
Resume:
MICHELE L. COX http://www.linkedin/in/mlcox
**** ********** **. *********: 248-***-****
Rochester, MI 48306 *******@***.***
____________________________________________________________________________________________________________
Marketing and Communications Professional
Strategic Leadership Process Development Brand Visibility & Value
Drives sales growth opportunities as an international and domestic marketing leader. Produces results by delivering profitable integrated marketing programs moving strategies from ideas to action. Guides market revealing analytical activities to design powerful creative brand value collateral. Help people succeed through entire project phase process with the proven capacity to work successfully with all levels of an organization, from upper management to operational.
Major Strengths
PR and Crisis Management Creativity & Shows/Events Media Planning
Supplier Negotiation & Management Financial & Project Management Product Marketing
Change Leadership with M&A Detailed Analytical Discipline Employee Communications
____________________________________________________________________________________________________________
Professional Experience
VALEO Troy, MI 1998-2008
Marketing and Communications Manager (2003-2008)
Responsible for all North American external communications – (video production, artwork, brochures, press kits), public relations, employee communications, marketing analysis, strategic marketing plans and marketing programs. Directed & managed permanent and temporary staff.
Business Strategy
¨ Managed brand through customer & community events, public & press relations, advertising, government & regulatory communications and internal communications enhancing brand visibility and value.
¨ Developed and executed marketing strategies building brand awareness leading to market growth opportunities
¨ Designed an internal marketing MS Sharepoint blog for employees to assist in a more comprehensive understanding of the needs and concerns of employees.
¨ Defined and implemented a competitive benchmark study to assist in providing customer driven strategies.
¨ Developed an analytical tool with an easy use dashboard, which reduced inventory and related costs.
Market Growth
¨ Development, implementation and management of proactive integrated marketing programs creating concrete sales opportunities.
¨ Developed processes to understand customer’s needs which led to specific actions that improved business results.
Brand Value
¨ Developed & implemented crisis communications ensuring containment with successful key message roll out.
¨ Developed and managed merger & acquisition integration communications providing smooth business transitions.
¨ Created marketing tools, linking industry trends & consumer information to technologies increasing positive press coverage by 75%.
¨ Rollout new logo communications ensuring brand continuity.
Financial Management
¨ Reduced marketing & communications expenses 20+% through selection, negotiation and management of suppliers.
¨ Developed, managed and controlled budgets while increasing number of communication programs.
MICHELE L. COX 248-***-**** Page 2
____________________________________________________________________________________________________________
VALEO Troy, MI 1998-2008
Product Marketing and Communications Manager (1998-2003)
Responsible for product marketing through target market identification, marketing analysis, and competitive benchmarking. Developed planning and launch processes, strategy development, and design of special displays, videos, artwork, and brochures.
New Product Development
¨ Implemented the Quality Functional Deployment (QFD) for new products establishing a structured marketing process.
¨ Designed and managed effective marketing processes to support new product development.
Market Growth Analysis
¨ Created processes for pricing analysis to define current & new product pricing strategies.
¨ Developed and executed customer feedback communications assisting in securing business awards.
¨ Supported revenue growth through the identification and development of specific marketing programs.
Product Marketing
¨ Defined and implemented proactive media relations strategies and specific product messages to build a greater awareness in trade publications.
¨ Initiated and developed specific product training, increasing customer and employee technical knowledge.
¨ Established identification of target markets and customer /consumer desires through clinics, benchmarking, and interviews.
MILACRON / D-M-E COMPANY Madison Heights, MI 1985-1998
Marketing Analyst - Domestic and Foreign Operations (1991-1998)
Created business processes and managed marketing services group for all research, analysis and reporting projects.
¨ Developed and led the team that launched the first literature fulfillment process for trade shows increasing fulfillment rate while reducing time to fulfillment.
¨ Developed a sales forecasting system reducing inventory and related expenses.
¨ Designed and executed a sales reporting system to better understand and reach target customers
Planning Analyst - Domestic and Foreign Operations (1985-1990)
Responsible for strategic planning, financial analysis and reporting projects.
¨ Managed and analyzed long-term strategic plans and yearly budgets identifying specific cost reduction programs.
¨ Authored and implemented a budgeting process assisting in cost containment and cost reduction.
¨ Created and led budget training programs including company wide rollout for operations personnel reducing budgeting errors and budget generation.
OWNED AND MANAGED REAL ESTATE INVESTMENT COMPANY
QUALITY HAVENS 1985-2002
¨ Responsible for marketing and communications programs
¨ Development of business processes
¨ Business case analysis for rental properties
¨ Tenant consultation & interviewing
¨ Financial & tax reporting
EDUCATION
Masters of Science, Business Administration - Central Michigan University
Bachelor of Science, Accounting/Management - Oakland University
Contact this candidate