Online Marketing Professional

BILL KUYPERS

Orlando, FL

isbsrx@r.postjobfree.com • 650-***-****

ONLINE MARKETING PROFESSIONAL

• Marketing leader with a strong background in both start-up and major online service, software and product corporations.

• Success in driving revenues through Customer Engagement, Marketing and Operations initiatives using leading edge research and methodology approaches including Project Management and Quantitative applications.

• Real world Marketing and Research experience combined with degrees in Accounting, Political Science and a Master of Business Administration degree in Marketing along with Electronic Engineering, Mathematics, Statistics and Computer Science curriculum.

• Online Content and Technical Writer experience including email campaigns, white papers, direct mail, user stories, test scripts and website/landing page content as well as webinars and training materials.

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Site Design • Product Research • User Case Management • SEO/SEM

Product Development • Project Management • Requirements Development • Site Metrics

Content Development • Sales/Marketing Materials Creation • Email Campaigns

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PROFESSIONAL EXPERIENCE

COO/Director Marketing 2/2010-3/2011

Client Intellect, LLC

Orlando, FL

Directed and managed successful creation and execution of all Marketing, Product Development and Operations resources and strategy to support software and hardware based SaaS for CDN, Video, Cloud Hosting and Storage as well as R1 Soft CDP backup services. Responsible for revenue targets via online content and image campaigns including PR and Advertising channels as well as new product positioning and management for both hardware and software solutions.

Major Contributions:

• Developed, executed and analyzed A/B multivariate campaigns as well as conceived, created and implemented on-line direct response, email campaigns, webinar and web site content resulting in a measured metric response rate of 10% ROI.

• Managed development projects using Agile Scrum and PMI Waterfall project management methods for Email Campaigns, Website processing engine content, customer control panel, billing engine and SSL/Domain Name engines.

• Research and compiled competitive analysis reports to support creation of email campaigns pricing structure projects, go to market product feature sets and advertising campaigns.

• Researched competitive technology and product offerings for project teams in managing the creation of two new online e-commerce product lines including messaging, links and social media adding 15% in revenue.

• Generated and documented detail-oriented discovery, requirement definition and solution recommendations using various tools such as interviews, document analysis, requirements workshops, storyboards, and internal/external surveys.

• Created content and managed on line ad words PPC campaign including promotions, landing pages and analytics as well as feeder site creation and content including analytics.

• Managed and analyzed Google AdWords Analytics and Omniture SiteCatalyst as well as created sales and product training materials for inside sales team of six professionals increasing monthly book revenue by 30%.

Marketing Sales VP 2007-2009

AWID Corporation

Morgan Hill, CA

Primary role in creating all Marketing and Product Management resources and strategy to support both Asset Management and Security Access Control divisions for online website. Drove results in revenue, training, PR and Advertising materials as well as new product management for both hardware and software solutions.

Major Contributions:

• Was responsible for creation and management of product costs and risk assignment as well as research, creation and documentation of email campaigns, user stories, and test scripts.

• Researched, developed and documented planning interdependencies for the development and documentation of business requirements for email campaigns online website.

• Conceived, created content and implemented on-line direct response, email campaigns, webinar and web site content including links and back pages as well as PPC resulting in a measured metric response rate of 12% ROI.

• Created copy content and marketing services collateral including catalogs, PR, White Papers, training materials and advertising for both divisions as well as developed and managed AdWords Analytics and keywords.

• Directed creation of feature set for new wireless network products utilizing customer driven product development resulting in the full release of four new online products.

• Applied collaborative new product design methodologies for marketing plans to develop three new RF products and one product line upgrade for medical market segment.

• Successfully applied Agile Scrum and PMI Waterfall project management methods to reduce website project design development time by 15%.

• Hired, managed and created training and procedures for four person social media department including creation and implementation of ISO applicable procedures.

• Managed development of SUGAR CRM as well as roll out of custom Sharepoint and Salesforce.com CRM to VAR and ISP Channel Partners.

VP Marketing/Sales 2003-2007

WaveZero Systems Corporation

Sunnyvale, CA

Primary role in creating all Online Marketing and Product resources and strategy to support both software and Retail Security wireless divisions for start-up corporation. Responsible for all online Organic and Non-Organic campaign management as well as new product revenue via product development and sales force management, including training, PR, Advertising/Sales materials and project management.

Director of Sales 2000-2003

Luminent Electronics

Chatsworth, CA

Marketing Director 1996-2000

3M R/N Division

New Albany, IN

RSM/ International Sales Director 1984-1996

TYCO/T&B INC.

Memphis, TN

EDUCATION

Master of Business Administration (Graduated in Top 5%)

University of Florida/Loyola Marymount University

Bachelor of Science in Accounting/ Political Science

Florida Atlantic University/University of Florida

CCNA/CWNA/PMP PMI/Computer Science Program

Foothill College

Screen Playwright/Creative Writing

American Film Institute/UC Irvine

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