Business Development Director

BRIAN L. GLASER

*** ***** **** ******, *******, Michigan 48818 / Mobile 989-***-**** / Home 989-***-**** / ********@***.***

CAREER SUMMARY

- MBA, Business Development/Customer Services Director with over 15 years of organizational growth experience with mid-sized companies and non-profits including start-ups and turnarounds

- Effective use of marketing and operational principles to move an organization toward greater customer service, increasing its customer-base, reducing operating costs and strengthening its balance sheet

- Resourceful in task and project management, strategic use of technology, managing people and introducing innovation

COMPETENCIES

- Operations: cost solutions provider, technical intermediary and resource allocator

- Marketing: campaigner, brander, loyalty builder, differentiator, SEO, SEM and SMO developer, retailer

- Research: tracker and trend analyzer

- Public Relations: community and professional networker

- Customer Services: program developer, trainer and relationship builder

- Non-Profit: executive leader, volunteer and membership recruiter, event planner and revenue builder

EDUCATION

- MBA – Master of Business Administration - March 2011

Michigan State University, East Lansing, MI

- B.S. Business with Public Relations Minor – Dec. 1998

Ferris State University, Big Rapids, MI

ACHIEVEMENTS

Accessories & Specialties, Inc, Crystal, MI

Manufacturer and wholesale distributor of OEM and After Market golf car specialty products

Director of Business Development and Operations 2008 - present

Business Development and Operations Consultant 2001 - 2003

National Sales Director 1992 to 1998

- Established and sustained channel relationships in excess of 20 years

- Expansion of sales 8% annually during recessionary period

- Saved over $85,000 annually in operational costs

- Maximized market potential to 52% through industry product standards and differentiation

- Built e-commerce retail subsidiary with 500+ products generating $50,000 annually

- Maximized subsidiary’s SEO to sustain 200% annual growth

Carson City – Crystal Area Schools, Carson City, MI

Non-Profit Public school district

Board of Education, Trustee (elected to public office) 2005 - present

- Management of district operations, policies, curriculum and budgets

- Community awareness programs

- Bond initiative leadership of $3.0 million over six years

Great Lakes Communication Company, Inc / Nomad Internet / Crystal Cable TV, Crystal, MI

Full service IT and telecommunications contractor, Internet Service Provider & Cable TV Company

Director of Business Development and Operations 2003 – 2008

- Directed turn-around capturing 3500 new customers in three years

- Implemented a state-wide reseller network to expand retail footprint by 25%

- Administered a grassroots community and professional networking program to expand retail IT product and service sales

- Governed organizational messaging through product mix, promotional content and customer services

- Provided community and professional outreach through technology seminars, tradeshows and events

Carson City Youth Boys Basketball League, Carson City, MI

Non-profit to assist youth development through the game of basketball

Executive Director and Founder (volunteer) 2001 – 2008

- Founded this organization to help in the personal growth of grade school youth

- Community awareness program developer

- Volunteer recruiter, fundraiser, event planner and financial administrator ($5000 annually)

Carson City – Crystal Area Schools Foundation, Carson City, MI

Non-Profit to provide financial assistance to students

Interim President and Founder (volunteer) 2007 – 2008

- Drafted the foundation application, articles of incorporation, IRS tax code submissions, by-laws and mission statement

- Community awareness program

- Established funding sources ($50,000 annually)

Daily News Crystal Lake 5 Mile Run, Crystal, MI

Non-profit to further develop community youth athletics

Executive Director and Founder (volunteer) 1997 – 2004

Volunteer recruitment and training

Pre and post race promotion campaigns, event management, and registration and award presentations

Sponsor solicitation, fundraising and donor stewardship ($5000 annually)

Mecosta County Convention and Visitors Bureau, Big Rapids, MI

Non-profit Destination Marketing Organization with the purpose of building tourism throughout west central Michigan

Executive Director 1999 – 2001

- Increased regional tourism 2% and revenue 21%

- Optimized marketing alliances to increase reach while reducing marketing costs 50%

- Administered new accounting system and inquiry tracking system to reduce administrative costs 25%

- Launched community and regional outreach programs through special events and tradeshows

Crystal Township Parks and Recreation Committee, Crystal, MI

Chairperson (volunteer) 1996 – 2000

- Drafted original $600,000 successful grant application to improve township parks

- Community liaison

Hanon-McKendry / Straightline Public Relations, Grand Rapids, MI

Advertising agency and Public Relations firm

Public Relations Counsel 1998 – 1999

- 90% success rate on earned and unearned media activity and 75% RFP success rate

TECHNOLOGY

- Microsoft: Word, Excel, PowerPoint, Publisher, Access, Outlook, Visio and Frontpage

- Adobe: Pagemaker, Acrobat, Flash, Dreamweaver, Illustrator and Photoshop

- Quickbooks

- Google Products, Analytics and AdWords

AWARDS – CERTIFICATIONS – DESIGNATIONS

Michigan Society of Association Executives – Academy of Association Management - Certification

Public Relations Society of America - Bronze Anvil Award

NOTE: See my additional professional and non-profit experience in my LinkedIn profile.

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