Project Manager Marketing

MICHAEL ANTHONY **** Se Rainbow's End Stuart, FL *4997 561-***-****

OBJECTIVE

Seeking a senior level marketing and communications position with an aggressive, reputable, and ethical healthcare organization with a strong track record of excellence, positive results, and a commitment to the community.

SUMMARY QUALIFICATIONS

Executive level marketing and communications manager with extensive experience in developing and implementing marketing, public and community relations, and advertising strategies in the Palm Beaches and Treasure Coast. Knowledgeable and well versed in drug and alcohol addiction theories and treatment plans. A respected professional with outstanding leadership qualities that encourage individual growth and promote a team effort. Extensive experience in developing and managing realistic budgets following organizational guidelines. AP Award winning creative writer with attention to detail. Outstanding communicator experienced in effective public speaking. Knowledgeable in all aspects of media relations. Extensive experience in special events, volunteer coordination, and media planning, buying and public relations. Graduated with a BS in Psychology with an emphasis on alcohol and drug addiction counseling.

PRACTICAL HEALTHCARE EXPERIENCES

In house Marketing and Agency of Record, for eight years, for a South Florida drug and alcohol facility. Increased incoming revenues through donations and thrift store sales by 300%. Current fund raising goals are met with instances of donations increasing substantially over the last 4 years.

Worked with administrative team to develop, initiate, manage and provide follow up on all marketing, advertising and promotional materials and strategies. Responsible for advertising and marketing budget, television and radio copywriting and production. Established tracking systems to quantify ROI. Researched and coordinated interviews of patients and staff to produce an award winning educational video used to promote the facility and educate potential supporters and donors of the program.

Oversaw the price practice changeover of a large ophthalmic group and surgical center from Columbia HCA including all internal and external communications. Coordinated media coverage of new ownership with local television and newspaper.

Worked with hospital/ambulatory administrative team to formulate strategic plans and related budgets for the marketing/communications functions of both the ambulatory surgical center and ophthalmic eye clinic. Followed all regulatory guidelines and helped promoted HIPAA training for staff.

Worked with administrative team and ownership to develop, initiate, manage and provide follow-up on all marketing, advertising and promotional materials and strategies, as well as budgets, to include measuring and monitoring returns on investment (ROI).

Coordinated new physician marketing efforts including photographs, press releases, speaking opportunities and other marketing materials. Promoted new laser vision correction services via billboards, patient handouts, newspapers, television and radio campaigns. Obtained through media contacts and press releases, press coverage of the opening with television, radio, and newspaper.

Responsible for monitoring and creating reports on various campaign effectiveness, budget reconciliation, outreach and education strategies and company initiatives.

Key participant in the planning and organization of open house events and special outreach events for the public and professional organizations.

Responsible for all aspects of internal and external communication and public relations/media opportunities. Created program that prepared and submitted event information, articles and story ideas to local media outlets including the Palm Beach Post, broadcast television and radio. Increased positive news coverage of the practice by 200%.

Assisted in building and managing company website and social media platforms along with updating all marketing materials and patient education brochures. Served as company spokesperson and community liaison developing relationships with community leaders. Produced 30 minute educational programs and purchased prime access airtime on local TV affiliates. Launched an 800 answering service call center to respond to program. Created data reports used to assist in measuring ROI.

Responsible for crisis management communications and media training for physicians.

EXPERIENCE

PRINCIPAL, ANTHONY ADVERTISING, INC. STUART, FL 1994-PRESENT

Developed results driven full-service agency responsible for defining business goals, brand identity, and implementing advertising, sales and marketing, and public relations strategies for clients. Established efficient traffic management system and new business development plan. Served as Agency’s Public Relations Director responsible for establishing and maintaining professional media relations and creating press releases. Served as in-house Marketing and Public Relations Director for several South Florida Healthcare organizations launching and coordinating marketing materials and web design. Completed contract work with many health care organizations. Extensive experience as project manager, special events coordinator, and social media manager.

COMMUNICATIONS DIRECTOR, CHRIST FELLOWSHIP CHURCH PALM BEACH GARDENS, FL 2007-2008

Executive position managing a communications team. Responsible for internal and external communications. Coordinated and assigned project managers to streamline communications process. Direct supervision of all content and production of weekly publications. Took lead in driving the creative process in web design, video production, and photography. Worked with executive team developing and managing vision and brand. Annual report and developed media relations strategy. Remain an active part of current public relations strategy team.

JOURNALIST/NEWS ANCHOR, WPEC TV-12 WEST PALM BEACH, FL 1988-1994

On-Air broadcast journalist and live reporter, exercising editorial judgment and interpretive skills, in the West Palm Beach market responsible for writing, editing, reporting, and meeting deadlines. Developed a deep sense of local culture and awareness of newsworthy events. Developed story ideas and leads on a daily basis. Represented station on a variety of community relation’s activities and developed strong relationships with local community and business leaders.

SPORTS ANCHOR / SPORTS DIRECTOR, KCAU-TV SIOUX CITY, IOWA 1986-1988

Responsible for producing and reporting sportscasts on a daily basis on television and morning radio show. Developed writing skills and on-air presentation. Made daily editorial decisions with a willingness to work a variable schedule.

EDUCATION

St. Cloud State University, St. Cloud, Minnesota. Double Major with B.A. in Journalism and Communications, B.S. in Psychology with emphasis on Drug and Alcohol Counseling 1986.

PROFESSIONAL AFFILIATIONS / PAST AND PRESENT

Public Relations Society of America, Roger Dean Stadium Advisory Board, Salvation Army of Martin County, United Way of Martin County, Executive Board, Little League President, Jensen Beach High School Athletic Booster President, Represented in all area Chambers of Commerce.

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