Katherine Proctor І io1ij5@r.postjobfree.com

Freelance Writer І Blogger І Editor І Assistant І Analyst І Marketer

SEVEN YEARS SMALL BUSINESS EXPERIENCE - SAMPLES OF WORK AVAILABLE UPON REQUEST

KEY SKILLS

• Advanced Microsoft Office Skills

o Power Point

o Microsoft Word

o Microsoft Excel

o Microsoft Publisher

• Adobe Acrobat

• Scheduling

• Telecommunications

• Excellent Writing Ability

o Blogs

o Proposals

o Copywriting

o Feasibility

o Correspondence

• Website Maintenance

• Email Marketing

• Internet Marketing

• Social Networking

• Webinars

• Public Relations

• Marketing

• Sales Training

• Marketing Training

• Research

o Primary Research

o Secondary Research

o Demographic Research

o Market Research

• Complete Business and Research Studies

o Marketing Plans

o Business Plans

o Opportunity Assessments

o Feasibility Studies

• Design Skills

o Adobe Photoshop

o Microsoft Publisher

o Advertisements

o Flyers

o Marketing Emails

o Brochures

o Signs

o Direct Mail

EDUCATION: Drury University (2004) B.A. in Public Relations and Advertising, with an emphasis in Marketing Research and Psychology, minors in Global Diversity and German.

PROFESSIONAL EXPERIENCE:

Market Research Manager: Zanola Company, LLC April 2006-present

Responsibilities:

 Create, design and implement customized Marketing Plans for homebuilders and area developers, including management and coordination of market research, media buying, design, copywriting, event planning, and campaign strategy.

 Lead internal social networking and internet marketing strategy and train local professionals on successful internet marketing.

 Provide blog copy, web copy and marketing copy to local building professionals.

 Manipulate advanced software to analyze demographic trends and forecasts.

 Use findings to write detailed Demographic and Buyer Profile Reports for sale to clients.

 Write, distribute, compile and analyze results of potential home buyer surveys for local builders and developers.

 Responsible for management and execution of all company project processes.

 Write Comprehensive Development Feasibility Studies.

 Write Competitive Analysis Reports based on primary and secondary research.

 Research, write, and compile customized Retail Site Analysis Reports.

 Conduct primary research on housing trends, absorption rates and market forecasts for compilation in a tri-annual Housing and Subdivision Analysis Report.

 Research and track all new home developments on the St. Louis Metropolitan Area.

 Research housing data and trends in expansion markets such as Albuquerque and Kansas City.

Accomplishments:

 Created the template for, developed and wrote the first and subsequent Comprehensive Marketing Plans. These plans and their implementation were a major source of revenue in 2008 and Zanola Company is quickly becoming regionally known for its outstanding builder marketing campaigns.

 Created an internal marketing plan and internet marketing plan for Zanola Company and lead its tactical execution.

 Introduced social networking to Zanola Company and maintain several active social profiles.

 Created process and corresponding report template for Potential Buyer Surveys. This is a new service for Zanola Company that is quickly becoming a main source of revenue.

 Restructured demographics portion of Development Feasibility Studies to include more detailed information, charts and graphs, thus increasing the service price.

 Traveled to Chicago to successfully learn complicated mapping software. This resulted in the ability to develop a Buyer Analysis Map, a Target Market Map, and a Competitive Development Map; all three are new sources of revenue for Zanola Company.

 Developed project processes and checklists to increase efficiency and ensure accuracy.

Staffing Coordinator: Stivers Staffing Services April 2005 – April 2006

 Recruited candidates from the greater St. Louis area using online resume databases.

 Developed effective and inexpensive marketing techniques to attract qualified applicants and garner new business.

 Managed a proprietary system database of over 400 candidates.

 Interviewed and assessed the skill level of all potential employees.

 Coordinated the hiring process including pay and bill rates.

 Processed weekly payroll summaries and status reports.

 Worked with a sales team to create and sustain productive client relationships.

Office Manager: Missouri Title Loan June 2004 – May 2005

 Managed and processed loans for a customer database of over 500.

 Supervised a team of five employees.

 Was responsible for collections on loans totaling over $300,000.

 Maintained and exceeded sales goals on vehicle insurance programs.

 Designed and implemented monthly marketing strategies to increase sales and ensure timely payments.

 Generated store growth exceeding $20,000 three months after taking over as manager.

 Reduced past due dollars by 10% per week as manager.

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