Katherine Proctor І firstname.lastname@example.org
Freelance Writer І Blogger І Editor І Assistant І Analyst І Marketer
SEVEN YEARS SMALL BUSINESS EXPERIENCE - SAMPLES OF WORK AVAILABLE UPON REQUEST
• Advanced Microsoft Office Skills
o Power Point
o Microsoft Word
o Microsoft Excel
o Microsoft Publisher
• Adobe Acrobat
• Excellent Writing Ability
• Website Maintenance
• Email Marketing
• Internet Marketing
• Social Networking
• Public Relations
• Sales Training
• Marketing Training
o Primary Research
o Secondary Research
o Demographic Research
o Market Research
• Complete Business and Research Studies
o Marketing Plans
o Business Plans
o Opportunity Assessments
o Feasibility Studies
• Design Skills
o Adobe Photoshop
o Microsoft Publisher
o Marketing Emails
o Direct Mail
EDUCATION: Drury University (2004) B.A. in Public Relations and Advertising, with an emphasis in Marketing Research and Psychology, minors in Global Diversity and German.
Market Research Manager: Zanola Company, LLC April 2006-present
Create, design and implement customized Marketing Plans for homebuilders and area developers, including management and coordination of market research, media buying, design, copywriting, event planning, and campaign strategy.
Lead internal social networking and internet marketing strategy and train local professionals on successful internet marketing.
Provide blog copy, web copy and marketing copy to local building professionals.
Manipulate advanced software to analyze demographic trends and forecasts.
Use findings to write detailed Demographic and Buyer Profile Reports for sale to clients.
Write, distribute, compile and analyze results of potential home buyer surveys for local builders and developers.
Responsible for management and execution of all company project processes.
Write Comprehensive Development Feasibility Studies.
Write Competitive Analysis Reports based on primary and secondary research.
Research, write, and compile customized Retail Site Analysis Reports.
Conduct primary research on housing trends, absorption rates and market forecasts for compilation in a tri-annual Housing and Subdivision Analysis Report.
Research and track all new home developments on the St. Louis Metropolitan Area.
Research housing data and trends in expansion markets such as Albuquerque and Kansas City.
Created the template for, developed and wrote the first and subsequent Comprehensive Marketing Plans. These plans and their implementation were a major source of revenue in 2008 and Zanola Company is quickly becoming regionally known for its outstanding builder marketing campaigns.
Created an internal marketing plan and internet marketing plan for Zanola Company and lead its tactical execution.
Introduced social networking to Zanola Company and maintain several active social profiles.
Created process and corresponding report template for Potential Buyer Surveys. This is a new service for Zanola Company that is quickly becoming a main source of revenue.
Restructured demographics portion of Development Feasibility Studies to include more detailed information, charts and graphs, thus increasing the service price.
Traveled to Chicago to successfully learn complicated mapping software. This resulted in the ability to develop a Buyer Analysis Map, a Target Market Map, and a Competitive Development Map; all three are new sources of revenue for Zanola Company.
Developed project processes and checklists to increase efficiency and ensure accuracy.
Staffing Coordinator: Stivers Staffing Services April 2005 – April 2006
Recruited candidates from the greater St. Louis area using online resume databases.
Developed effective and inexpensive marketing techniques to attract qualified applicants and garner new business.
Managed a proprietary system database of over 400 candidates.
Interviewed and assessed the skill level of all potential employees.
Coordinated the hiring process including pay and bill rates.
Processed weekly payroll summaries and status reports.
Worked with a sales team to create and sustain productive client relationships.
Office Manager: Missouri Title Loan June 2004 – May 2005
Managed and processed loans for a customer database of over 500.
Supervised a team of five employees.
Was responsible for collections on loans totaling over $300,000.
Maintained and exceeded sales goals on vehicle insurance programs.
Designed and implemented monthly marketing strategies to increase sales and ensure timely payments.
Generated store growth exceeding $20,000 three months after taking over as manager.
Reduced past due dollars by 10% per week as manager.