Sales, Marketing, Operations

“Innovator of programs that has proven to outdistance the competition”

SUMMARY PROFILE

Visionary management professional with extensive experience in developing and executing successful marketing initiatives in both startup and high-growth environment. Background includes planning and coordinating public affairs and communication efforts, including public relations and community outreach. History of transforming underperforming operations to a highly productive and profitable business. Creative and resourceful with key talents in developing strategies to capture new business opportunities as well as in directing marketing and new project development. Expert in analyzing and evaluating the effectiveness of sales, methods, costs and results.

KEY EXPERTISE

- Executive Leadership and Supervision

- Strategic Planning and Execution

- Contracting, Negotiating and Change Management

- Account Acquisition and Retention

- Client Education / Trainings and Presentations

- Budget Planning and Cost Analysis

- Sales Selling Cycle and Methodology

- Staff Team Building / Coaching and Mentoring

CAREER OVERVIEW

Wyoming Ink Publications - Laramie, WY

OWNER 2006-Present

Direct all operational functions of business to ensure all activities build and maintain sales and profit. Devise effective customer-based sales approach to acquire new accounts and increase retention rate. Refine knowledge of various personnel on industry’s best practices to increase their productivity level and competency.

- Successfully negotiated contract with the Laramie Area Chamber of Commerce to effectively sell, develop and disseminate the Laramie Area Relocation Visitor Guide.

- Strategically devised plans to successfully promote the Laramie Businesses.

- Sold more than 50% of the membership in the first year of operations that contributed to incremental growth of the company.

- Increased company visibility as a consulting business by developing innovative sales and promotional tools such as brochures, fliers, and website.

- Created effective business development programs to increase competency of internal counselors.

e2e Network - Laramie, WY

EXECUTIVE DIRECTOR 2007-2009

Spearheaded business ventures through the transition from start-up to an ongoing enterprise. Established statewide network and developed educational programs for entrepreneurs. Designed and actively cross-sold a sponsorship package for fundraising initiatives to support the organization.

- Played an integral role in the development of successful membership packages and in the requirement of high quality staff.

- Played an integral role in the merging of Venture West and UW to a new non-profit organization; worked closely with lawyers in submitting documentations to the IRS.

- Instrumental for the development of the Incubator Association.

Laramie Colts Baseball Club & Mountain Collegiate Baseball League - Laramie, WY

OWNER 2005-2009

Singlehandedly managed overall aspects of the successful league launch, including communication, marketing and event promotion. Prepared and handled contract negotiation with the city government and the UW field activities and franchise fees. Assumed full responsibility for game schedule and staff recruitment, including umpires, coaches and players to maintain team’s success.

- Managed The Laramie Colts; oversaw the growth of the team through effective sales and marketing strategies and active participation in various community activities.

- Successfully sold team with three championships and five years of participation in the playoffs.

WellDog - Laramie, WY

DIRECTOR OF MARKETING 2005-2007

Created a marketing catalyst to support the operation and meet corporate objectives. Organized the calendar for all sales and marketing staff that actively participates in various trade shows throughout US and Canada. Led the negotiation of contracts with various print companies and trade show vendors. Managed and developed sales and marketing budget, as well as authored business plan and exit strategy.

- Initiated the use of Salesforce.com library that increased organizational efficiency.

- Built trade show display boots and design; coached and mentored sales staff on industry’s best practices.

ADDITIONAL EXPERIENCE

OWNER Old Glendevey Ranch - Jelm, WY

Handled the operations of a family business. Researched and analyzed other ranch management activities to devise an exit strategy to sell the ranch within a two-year period.

- Transitioned underperforming functions into highly productive and profitable business operation through implementation of innovative market strategies and advertising demographics.

- Hired and trained, and mentored seasonal staff

- Effectively handled operational budget, marketing and bookings.

- Successfully sold the ranch through advertising video and testimonials acquired.

PROFESSIONAL DEVELOPMENT

United States Navy (1987-1992)

- Selected coursework in Marketing and Business.

- Outlined an innovative marketing strategy for the USN.

- Completed various apprentice and aviation training programs, with focus on flight training, safety and procedures.

AFFILIATIONS AND ACTIVITIES

Downtown Laramie Business Association President and Marketing Chair

Laramie Chamber Business Council

Laramie Young Professionals

Leadership Wyoming Graduate 2009

AWARDS

Recipient of the 40 Under Forty Award in 2008

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