Bottom Line Focused Marketer
Resume:
MARY M MUSSARD, GSD
AGOURA HILLS, CA 91301
****.*******@*****.***
www.my-muse.com and www.reliablerainmaker.com
SENIOR MARKETING AND OPERATIONS EXECUTIVE
Versatile senior executive with a unique combination of experience in marketing, operations, logistics and technology in the public, private and non-profit business sectors. A strong and diversified professional skilled at initiating and developing solid business relationships. Strategic thinker who combines excellent problem-solving, negotiation and communication skills with a fiscal manager’s bottom-line focus.
A very goal oriented and successful professional with a track record of solving problems and creating profitability. Particular expertise in formulating strategies with an energetic and passionate style that produce significant results in P&L turn-a-rounds, high ROI marketing campaigns, cost saving operational efficiencies, motivated and productive team members and significant increases in customer satisfaction ratings.
SUMMARY OF SENIOR MANAGEMENT EXPERIENCE
• Management of staffs of up to 300 people in multiple locations
• Budget responsibility of revenues from $5 million to $200 million
• P&L responsibility up to $30 million
INDUSTRY EXPERIENCE
Finance/Mortgage Publishing/Printing Entertainment
Telco/Telecom Design Luxury
Auto Marketing Advertising/PR Construction Healthcare/Pharma Transportation
Engineering Hospitality Beauty
Affiliate Marketing Technology – HW/SW Direct Response
Education Logistics/Distribution Wholesale/Retail
PROFESSIONAL EXPERIENCE
Executive Consultant March 2005 – Present
Marketing and Business Management Consulting to mid-large sized businesses looking to grow and/or re-align strategic marketing and financial results
• Direct Marketing with a focus on target market development, profiling, research, high-end and unique direct e/mail and online marketing campaigns, SEO/SEM, database marketing, retention and loyalty, share of wallet, event management, lead generation, sales support follow up and analysis
• Infrastructure analysis and strategic recommendations with project management of deployment of new technical solutions for ERP, CRM and DB management as well as traditional recommendations in infrastructure, operations, human resource, benchmark reporting and finance
• High quality delivery of creative, cost effective, high ROI marketing strategies and campaigns
Sumi, Carson, CA March 2007 to October 2008
Executive Vice President
Retained to rebrand the company, implement operational efficiencies and executive
metric reporting
•Completed Rebranding including: Logo, Collateral, Web Design and Store Front
•Reduced operating expenses by 30% through contract renegotiations and staffing
•Completed FSC Certification in record time, including audits and all written procedures •Improved communication and established key metric reporting
SourceLink, Los Angeles LLC. June 2005 to December 2006
General Manager
Hired as a turn-around manager by this database marketing company to drive profitability, manage costs to improve margins on revenue and leverage database services amongst multi-unit customer base
• Saved company $250,000 in labor costs within first three months by re-organizing and upgrading technology and human resource talent
• Produced net profitability within eight months. This was a first-time ever achievement for this business
• Achieved $215,000 in net revenue over prior year loss of $400,000 through better technical staff, increased productivity, process improvements and margin analysis
NOVO 1 B2B, Calabasas, CA April 2004 to March 2005
Senior Account Manager
Responsible for all aspects of client relationships, communications and deliverables for a B2B Fortune 500 - 1000 client base, primarily in the high tech and Telco industries
Services included Lead Generation, Brand Research, Sales Process Support, Customer Service Training, Call Center Operations, Consulting, Direct Mail, Market Research, List Development/Procurement/Management and DB Marketing consulting and management
• Produced the highest ever client satisfaction rating while managing high revenue accounts for a 50-100 person agency. Managed script development, creative design, lead generation, list development/procurement, printing, mailing, lead distribution and DB management
• Quadrupled lead production and reduced staffing by 75% in less than one month by implementing Call Center Incentive Programs
• Increased account profitability by 500% through effective Call Center productivity management, keen creative design, printing, distribution and contractual negotiations as well as renewal and expansion of contracted services to clients
Harte-Hanks, CRM, Los Angeles, CA November 2001 to November 2003
Director, Distribution Services
Promoted to turn around operations and improve service levels and specifically save a major client who was at risk
Responsible for all Distribution Center functions including inventory control, shipping, receiving, quality control, fulfillment and overall warehouse and facility management of a 135,000 square foot building with 100 employees. Utilized technical solutions such as bar-coding, Clippership, RF scanners and Warehouse 2000 inventory management system. ERP and lead management software were proprietary. COPC certified facility and personal certification as a COPC auditor. Member of executive management team with full P & L responsibility for a $20 million plus, full-service marketing organization with a B2B and B2C client base of major financial, pharmaceutical, manufacturing, tourism and high tech clients
• Doubled productivity and margins and reduced staff by 40% through effective benchmarking, metric management, inventory control techniques and operational enhancements
• Improved turn-a-round time from 2 days to same day through better reporting management, closer supervision and recognition programs
• Met or exceeded client SLAs (Service Level Agreements) . Service level improvements resulted in a growth of 30% in nationwide fulfillment for a major wireless phone provider. “At Risk” client was also saved
Harte-Hanks, CRM, Los Angeles, CA April 1999 – November 2001
Senior Program Manager
Managed a 6 person account team responsible for $3 million in sales. Hired to save an “at risk” key account
• Increased sales from $800k to $1.9 million in less than 6 months by identifying bulk fulfillment opportunities and successfully selling and executing solutions
• Consistently produced 65%+ margins on all accounts through continuous improvement and the implementation of automated solutions and exemplary client relationship management
• Managed all aspects of very large, national product launch distributions for a major pharmaceutical company
• Managed the development, deployment and successful delivery of a $2 million OE IT system which provided online, web-based OE, inventory control, marketing DB solutions for a major pharmaceutical client
EDUCATION
UCLA Anderson Graduate School of Management, Graduated in 1992
Allen Hancock College, AS Business Administration, AA Liberal Arts
Lompoc Senior High School, College Prep, Mid-Year Graduate
AWARDS, COMMITTEES, MEMBERSHIPS, ETC.
Public Relations Society of America,(PRSA), Direct Marketing Association (DMA),National Center for Database Management ( NCDM) Gold Award, Alaska State Advertising Award, UCLA Chancellor’s Advisory Committee on Americans with Disabilities Act, UCLA Vice Chancellor’s Committee on Business Operations, Staff Committee Member Anchorage Opera Board, National Association of Educational Buyers (NAEB) National Convention Committee, Alpha Gamma Sigma
EXCELLENT PERSONAL AND PROFESSIONAL REFERENCES UPON REQUEST
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