Media Planner/Buyer; Advertising/Marketing
Resume:
LAUREN M. ROSS
*** ***** ***** *****, ***********, PA 15146
**************@*****.***
EDUCATION Point Park University, Pittsburgh, PA
Master of Arts, Journalism and Mass Communications, December 2007
University of Pittsburgh, Pittsburgh, PA
Bachelor of Arts, English Writing/Journalism Concentration, August 2004
WORK Media Planner/Buyer, Jan. 2010 – present
EXPERIENCE Caps Lock Communications, Pittsburgh, PA
* Responsible for managing advertisement requests by reviewing media proposals, negotiating pricing, and arranging the purchase and placement of ads with vendors
* Research media outlets in order to prepare recommendations for clients
* Produce media buy summaries to review with each client
* Facilitate trafficking with vendors to make sure spots run correctly
* Post analysis reporting to track progress of media buy
* Analyze and reconcile media invoicing on a monthly basis
Assistant Media Planner/Buyer, Nov. 2008 – Dec. 2009
Mullen Advertising, Pittsburgh, PA
* Negotiated pricing and placement for print, online and outdoor advertising
* Collected data, calculated spending and completed competitive spending reports
* Investigated billing discrepancies and collaborated with representatives to make necessary adjustments
Media Assistant, Sept. 2007 – Nov. 2008
Chemistry (formerly GBL/Spaceboy), Pittsburgh, PA
* Purchased media space/time in various mediums around the Pittsburgh region
* Conducted research using Scarbourgh and Media Audit
* Communicated with clients regarding ad placement details, ad planning and overall campaign goals
* Planned print campaigns reaching target audience in the most efficient and cost effective way
National Sales Coordinator, Mar. 2007 – Sept. 2007
Sinclair Broadcast Group, Inc. (WPGH-TV and WPMY-TV), Pittsburgh, PA
* Acted as a liaison between national sales managers and sales rep firms
* Placed and maintained station order comments in all areas of business
* Closely interacted with Accounting when dealing with advertisers, agencies, and station order contracts
Advertising Sales Assistant, Nov. 2005 – Mar. 2007
Trib Total Media, Turtle Creek, PA
* Interacted with managers and clients on a regular basis regarding weekly ads
* Compiled various sales and marketing reports and presentations
* Verified and placed display ad space reservations for the classified pages
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