Marketing and Communications Resume
Resume:
KATHERINE M. WADE
McLean, VA **102
*********.*.****@*****.***
STRENGTHS
•Public Relations & Corporate Communications Planning
•Campaign Launches
•Project Management
•Branding
•Research, Writing, & Public Speaking
•Media & Community Relations
•Negotiations
•Employee/ Internal Communications
•Training Development & Mentoring
PROFESSIONAL EXPERIENCE
Fashion Fights Poverty (Style and Image Network), Washington, DC March 2009-Present
Chief of Market Research and Development
• Supporting the Board of Directors and Vice President of Marketing and Outreach by developing an effective planning cycle with the creative team.
• Conducting research on internal organization as well as trends with competitive and industry landscape, fashion consumers/target markets, strategic focus/messages, and critical tactical issues in marketing strategy. Key focus on developing FFP as a beneficiary in non-profit sector.
• Implementing the formulation of strategic and tactical paths that sustain market and revenue growth of key social/integrated, communication, and branding strategies. Key focus on creative positioning and promotions of FFP regarding sponsorships and fundraising charity efforts.
• Establishing economic predictors and participant behavior for present and future FFP campaign.
• Generating solutions to estimate profitability, financial planning, and potential consumer market identification and growth expectancies of FFP in new emerging markets (West Coast operations). Key focus on developing successful pitches for media & social web campaigns/outlets, events, and panels in new markets.
QinetiQ North America, McLean, VA November 2007- May 2009
Manager, Market Research
• Developed and branded Market Research/Competitive Intelligence organization and successfully implemented online web resource tools, communication efforts & programs to support 3 business units and headquarters.
• Oversaw 70% of all production and project tasks through completion for Market Research/ Competitive Intelligence Organization and offered key recommendations and positioning strategies to senior leadership.
• Negotiated procurement contracts for external vendors; which resulted in ultimately saving the company approximately $80K on new and renewed contracts.
• Produced and managed monthly and quarterly qualitative and quantitative marketing and competitive intelligence projects for Business Development and Strategic Planning resulting in the acquisition of 2 competing firms.
• Oversaw the coordination of 9 vendor accounts and effectively launched online and in-house training and access to external research subscriptions for all employees generating usage by 100%.
• Spokesperson and presenter for research group at senior leadership councils resulting in increasing collaboration by 50%.
Science Applications International Corporation, McLean, VA June 2003-November 2007
Market Research & Business Management Strategist
• Authored online web content for 3 internal websites for both opportunity tracking databases and general research site resulting in tripling webpage visitors, creating content and tactically branding the Competitive Intelligence Organization. Key Focus on web design, content, & page layouts).
• Effectively worked with web teams and managed external communication and vendor relationships resulting in running company’s CRM internal opportunity database for business developers, proposal and capture managers, which improved efficiency, time, and efforts by 50%.
• Tracked strategic ventures/trends of international and federal businesses for Business Development resulting in delivering qualitative and quantitative monthly reports for CEO and staff.
• Performed research and financial forecasts on competitors, emerging industry market, and government proposal initiatives supporting nearly 8 groups internally and resulting in 20+ major company wins.
• Representative at numerous internal and external corporate functions resulting in becoming the liaison for 4 external research training resources to business development employees.
• Initiated and Co-developed a mentoring program for employees expanding retention within BD group by nearly 80%.
CRT /Tanaka Public Relations Inc., Richmond, VA January 2003-June 2003
Marketing & Account Services Intern
• Created press releases, organized press kits, and conducted research on current and future clients resulting in keeping agency up-to-date on media coverage of events and competition. Provided proposal and promotional support for major events including charity functions with key clients.
Dominion Resources Services Co., Richmond, VA June 2002-August 2002
External Affairs Intern
• Researched and wrote articles which resulted in works being published in company magazine and internal website, electronic newsletter and website. Provided media relations assistance prior to and during two week labor strike which resulted in on-camera media training.
Federal Reserve Bank of Richmond, Richmond, VA August 2002-December 2002
Public Affairs Intern
• Created educational and economic tools for teachers and students to support Virginia’s Standards of Learning testing resulting in pitching new product developments for program. Organized fundraising receptions and events for major sponsors and donors selected by bank.
SMG Corp. Richmond Coliseum, Richmond, VA October 2001- March 2002
Marketing Intern
• Escorted performers and media while effectively overseeing major events-(WWF, Ringling Bros. and Barnum & Bailey Circus, Monster Trucks, NCAA basketball games). Assisted in web design development (web design, writing style, & page layout), and promoted group charity tickets sales.
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EDUCATION
Carey Business School, Johns Hopkins University, Baltimore, MD
M.S. Marketing – Candidate for December 2009
M.B.A. - Candidate for May 2010
Virginia Union University, Richmond, VA
B.S. Marketing
• Valedictorian of class
• Presidential Scholar
• National Dean’s List
HOBBIES AND INTERESTS
• American Marketing Association
• Society of Competitive Intelligence Professionals
• Johns Hopkins University Marketing Club
• Former CIAA All-Academic Track and Field Athlete
• Improv Comedienne
• Delta Sigma Theta Sorority (Community Service Organization)
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