RENEE MARTINS • **** Appalachian Way, Plano, TX **075
• *****.********@*******.***
MANAGEMENT QUALIFICATIONS
Event Planning • Sales/Marketing
PROFILE
Dynamic, results-focused professional offering 20 years of dedicated experience coordinating special events, managing tradeshows, implementing sales/marketing strategies, and supervising personnel. Innovative leader with a proven track record of training and guiding highly focused teams to surpass expectations. Detail-oriented problem solver with outstanding administrative, organization, and decision-making skills. Possesses a solid work ethic and thrives in challenging environments.
Additional areas of expertise include:
Strategic Planning Negotiations Merchandising Vendor Relations
Process Improvement Public Relations Project Management Inventory Control
Corporate Communications Customer Service Advertising/Promotions Account Management
PROFESSIONAL SYNOPSIS
FREEMAN COMPANY
Account Manager 2006-2008
Oversaw tier-one client accounts (worth $5M in revenue), including Alcatel-Lucent, Hanley Wood, American Express, Visa, Harcourt, Thomas Nelson, Peavey, Salesforce.com, and MPI Northern California Chapter. Managed client budgets, organized events, and provided tradeshow solutions. Collaborated with branch offices to implement projects. Supervised venue/project staff.
• Successfully coordinated Dreamforce, a major event for SalesForce.com. Managed graphics creation and personnel.
• Provided superior customer service to a client at the International Builders Show in Orlando, Florida by completing a last minute project within strict time constraints.
• Secured a key client by collaborating with a senior salesman to develop marketing materials and conduct conference calls and face to face meetings.
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RENEE MARTINS • Page 2
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PROFESSIONAL SYNOPSIS, CONTINUED
SOUTHWEST DISPLAYS & EVENTS
Account Manager/Office Manager 2005-2006
Managed million-dollar client accounts, including Peterbuilt, Verizon, TAC Americas, Fossil, D. Anderson Company, and NEC Americas. Delivered tailored tradeshow and corporate event solutions. Oversaw project, event, and tradeshow lifecycles. Supervised office personnel and sales staff. Trained new hires. Directed office operations, procured equipment, and reviewed contracts.
• Coordinated more than 200 tradeshows, including CTIA Wireless, International Builders Show, Magic, International Truck Show, and National Association of Convenience Stores.
• Improved/streamlined the job jacket and work ticket procedures by instituting standardized record keeping processes and maintaining accurate client files.
ZALE CORPORATION
Merchandise Analyst 2004-2005
Identified and replaced needed merchandise for Zale Outlet Stores. Controlled inventory, ordered/purchased items, and managed vendors to ensure prompt shipping.
• Reduced risk/loss and improved sales/marketing by creating and executing effective strategies.
• Contributed to multiple key projects, including serving as a member of a team that monitored and tracked the effectiveness of product marketing campaigns.
JCPENNEY COMPANY
Senior Inventory Analyst 1988-2003
Oversaw Home Collection inventory worth $180M. Managed sales planning and inventory projections. Forged solid relationships with national/global buyers and brand/sourcing divisions. Monitored contracts and tracked all overseas shipments. Collaborated with more than 75 suppliers and developed wholesale purchase orders. Managed, trained, and coached personnel. Selected to serve in the mentor program and helped new hires improve skills.
• Increased profitability by up to 20% for four consecutive years.
• Received the Chairman’s Award for Merchandising Excellence two years in a row.
• Promoted from assistant buyer and assistant media manager due to outstanding performance.
CREDENTIALS
B.A., Advertising Campaign Management; Minor, Public Relations, SOUTHERN METHODIST UNIVERSITY
Member, Cosmetic Executive Women