Project Manager Sales
Resume:
Fern Serna
**********@*****.***
Summary of Qualifications
Accomplished Sr. Print Production & Traffic Manager offering more than 20 years’ management leadership and project management experience combined with an entrepreneurial vision.
Recognized for Sales / Business Development achievements, with experience as CEO/CFO.
Highly successful implementing logistics, procedures and workflows, budget planning and metric analytics, strong utilization of strategic alliances including vendor selection with proven negotiation skills.
Areas of Expertise
Digital Production Out of Home Offset Printing Direct Mail
Trade Show Production Art Exhibits Experiential Events Custom Fabrication Vehicle Wraps Outdoor Advertising Digital Printing Turned Edge Fabrication
Bindery Process Press Checks Publication Insertions Prepress & Image Retouch
AXIS CREATIVE SERVICES - Los Angeles 2005 – 2010
Print Production Service Bureau, providing full print project management
with design and creative production support.
Founder CEO, Director of Operations, Production & Client Relations.
• Clients included Yes Design Group, LatinSphere Advertising, Cruz Kravetz Advertising, Gallegos Advertising, Myriad Pictures, Vanity Fair, Jakks Pacific Toys, Warner Bros Independent.
• Successfully directed a multi million dollar business, offering turnkey solutions for project management. Providing full support with Planning, Production, Budgeting, Fulfillment.
• Top Achievement: over one million dollar net yearly profit.
BE DESIGN, LLC – Los Angeles 2005 - March 2008
An Entertainment Ad Agency specializing in Key Art design, and Entertainment Marketing.
Creating Theatrical , Home Entertainment, Television, and Fashion Industry print campaigns.
Founder CFO, Director of Print & Traffic
• Kept accurate control of day-to-day company finances totaling
over $2 million in annual capitalized billing.
• Managed Creative & Account Executives Team with
12 (Art Directors, Prod. Artists) 3 Account Executives.
• Set budgetary control metrics for all projects aimed at achieving targeted profit goals .
• Immaculate management of all AP and AR segments of Accounting Department.
• Directed all print services for clients, quotation, budgeting, vendor sourcing and management,
traffic and deadline management, quality control, press checks, bindery checks and delivery.
Fern Serna 323-***-**** page 2
D2V / FINAL FILM INC. – Los Angeles 2000 – 2005
Printing Company, specializing in Prepress, Offset Printing, OOH and Outdoor,
Large Format and Mounting, Publication Ad Production.
Account Executive / Sales
• Achieved top Sales position consecutively four years in a row.
• Kept a well diversified book of clients, and successfully
maintained a stable flow of business every month.
• Produced and managed over $1M in yearly sales.
• Responsible for estimating, budget management, material sourcing,
implementationof deadlines, production workflows, and approved final invoicing.
• Oversaw all stages of production including proofing and color
management, final production and delivery.
• Meticulously handled Client affairs and constantly exceeded their expectations.
EPS / MUSE X IMAGING – Los Angeles 1998 – 2000
Printing Company, specializing in Prepress, Publication Ad production, Large Format printing,
Limited Edition printing, Fine Art printing, Custom Mounting and Finishing,
Conventional and Digital Photo Reproduction.
Account Executive / Sales
• Research, secure and maintain new business opportunities.
• Produced and managed over $800k in yearly sales.
• Responsible for estimating, budget management, material sourcing,
implementation of deadlines, production workflows, and approved final invoicing.
GP COLOR IMAGING – Los Angeles 1995-1998
Custom Photo Lab and Digital Large Format Printer and Finishing
Sr. Print Project Manager / Traffic Manager
• Lead the Team of Project Managers, effectively training and mentoring department.
• Primary lead management of complex projects for Trade Shows and Entertainment Experiential Events.
• Trusted to creative management of Multimedia projects upon department launch.
• Earned the responsibility to manage day to day production for the companys’
top clients including major properties of Buena Vista and Disney, Warner Bros.,
Paramount Pictures, and Sony Pictures (Columbia TriStar).
NEWELL COLOR IMAGING – Los Angeles 1991-1995
Custom Photo Lab and Digital Large Format Printer and Finishing
Customer Service Representative
• Liaison between Account Executive and Production.
• Was given the responsibility to lead Order Entry Department.
• Awarded to manage NASA worldwide image distribution,
successfully driving sales and program profitability.
Fern Serna 323-***-**** page 3
Computer Skills
PC and Mac Platforms Word Excel Outlook
Photoshop Quark In-Design Illustrator
File Maker Pro QuickBooks Enterprise Function Fox Job Suite
Education
1987-1989 Los Angeles Trade Technical College, Print Management and Photography.
1989-1991 Cerritos College, Photography and Communication Arts.
1994-996 Rio Hondo College, Economics, Business, Marketing.
Education
Chris Nava: 213-***-****, *****@*****************.***, Vendor, Colleague, Friend, 9yrs
Gabe Lakatosh: 323-***-****, ****@***.***, Employer, Friend, 12yrs
Lori Posner: 323-***-****, ***@**************.***, Client, 9yrs
Pati Rubio: 310-***-****, ****@******.***, Client, 12yrs
Felipe Cerdan: 818-***-****, ******@***.***, Employee, Friend, 7yrs
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