Manager Marketing
Resume:
CHERISSE L. BURLEY
Hiram, GA 30141
*************@*****.***
Ambitious advertising professional with online and traditional media buying/planning experience across multiple high-volume accounts. Demonstrated capability to work under fast-paced, demanding conditions, abiding by best practices and ensuring that all efforts remain consistently client-focused.
Experience:
5/2011-11/2011 Fitzpatrick Advertising, Alpharetta, GA
Media Buyer/Planner
Negotiated television, radio and print purchases for local and national automotive groups
Prepared presentation materials, media proposals, POV's and status reports for clients
Established and maintained relationships with media partners
Issued insertion orders and reconciled media invoices
360i, Atlanta, GA
7/2010 - 1/2011 Search Engine Marketing Media Manager
4/2008-7/2010 Search Engine Marketing Associate Media Manager
3/2007-4/2008 Search Engine Marketing Media Coordinator
Successfully managed Search Engine Marketing campaigns for several Fortune 500 agency accounts
Effectively communicated with clients and vendors while providing campaign recommendations
Trained junior team members and provided direction and opportunities to encourage growth
Researched, implemented and optimized search and social media campaigns
Created and delivered weekly client reports
2006-2007 EyeWonder, Atlanta, GA
Campaign Manager
Analyzed media campaigns and made optimization recommendations
Developed and updated project management schedules and monitored daily progress
Served as the daily point of contact for clients and a liaison between the creative team and clients
2004-2006 GlobalWorks, New York, NY
Media Coordinator
Assisted media buyers with purchase of media space
Handled the tasks of researching for media campaigns
Resolved issues related to incorrect creative, rate negotiation and placement dates
2002-2004 Talent Partners, New York, NY
Talent Payment Coordinator
Processed commercial sessions and residual payments based on SAG and AFTRA contracts and client directives
Assisted clients with talent payment questions and general system problems
Maintained client relationships through regular contact
1999-2002 Zenith Media, New York, NY
Associate Media Buyer
Served as a television/radio media buyer of four U.S markets while assisting two senior media buyers.
Worked closely with numerous sales representatives on a daily basis to negotiate rates and solve problems.
Budget management, database management and monitored media & the client
Education: Seton Hall University, South Orange NJ
8/95-5/99 Bachelor of Arts Degree in Communications
Minor: Psychology
Dr. Martin Luther King Jr. Full tuition scholarship recipient
Computer Skills: Microsoft Excel, PowerPoint, Google Adwords, Microsoft Adcenter, Search Ignite, Smart Plus
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