Marketing & Communications Manager

Jeffrey A. Bourque

***** *********, *******, ** *****

Home: 313-***-**** Cell: 313-***-****

e-mail: i83b69@r.postjobfree.com

Linkedin profile: http://www.linkedin.com/profile?viewProfile=&key=23088043&locale=en_US&trk=tab_pro

Web Site: http://www.watchforpens.com

Award winning Marketing Communications Manager with excellent communication skills and extensive experience in marketing, advertising, and public relations

Summary of Qualifications:

• Proven ability in project management

• Experienced at developing and implementing successful marketing strategies and analyzing ROI using such analytic tools as Google Analytics, including URCHIN and Web Site Optimizer, to provide optimized programs and recommendations to clients

• Acknowledged thought leader

• Experienced in New Media such as Youtube, SEO/SEM (AdWords, AdSense, and Search Based Keyword tools), Facebook and Linkedin

• Experienced at preparing and PowerPoint presentations

• Technology forward

• Proficient at Microsoft Office 2007, CRM and marketing software

Professional Experience:

Brewer Associates, Marketing Communications, Inc., December 2008 - Present

Account Executive

Directed and planned all e-media programs for new and existing clients, setting strategy for clients, as well as setting the strategy for the agency to develop and offer to clients. This included media analysis and planning, account management and maintenance, SEM/SEO including analytics, web site development and programming, Youtube marketing, client contact, new client development, trade show planning and participation, internet marketing, brochure development, event marketing, and CD/DVD development. This included developing the strategy as well as copywriting and reporting. Also responsible for new business efforts and managing a list of accounts using both new and traditional media. Well versed in account management and communications.

G. Temple Associates, Ltd., Wixom, MI July 2005 - October 2008

Senior Account Manager

Responsible for all new business activities as well as managing several key accounts. New business revenues increased well over sixty percent due to new accounts I brought in during this time period. Met or exceeded sales quota 12 of 13 quarters. Full service of accounts including e-media as well as traditional media. Directed and planned all e-media programs for new and existing clients, setting strategy for clients, as well as setting the strategy for the agency to develop and offer to clients. This included media analysis and planning, account management and maintenance, SEM/SEO, web site development and programming, Youtube marketing, client contact, new client development, trade show planning and participation, internet marketing, brochure development, event marketing, and CD/DVD development.

Hemsing Advertising, Inc., Royal Oak, MI August 1990 – June 2005

President, Senior Account Manager

Responsible for managing all clients as main contact and all account executives. Developed strategy to meet clients’ goals, and produce a return on their marketing investment. Formulated and implemented marketing plans that met or exceeded strategies and goals. Included media analysis and planning, account management and maintenance, web site development and programming, client contact, new client development, trade show planning and participation, internet marketing, public relation programs and promotions, brochure & catalog development and copywriting, ad development and copywriting, event marketing, and CD development, as well as managed the staff of Hemsing Advertising.

Schlumberger CAD/CAM, Division of Schlumberger, Ltd. August 1988 - July 1990

Telemarketing Manager

Recruited to establish and manage a telemarketing/database marketing department for a high-tech/software company. Successfully developed a program that collected all sales leads from various sources, entered them into a database, tele-qualified them, passed qualified leads to sales force or sold them through telemarketers, and managed database of all leads for further marketing efforts. Worked closely with the sales force to increase sales, while also becoming part of the sales support and management team, generating new opportunities through trade show marketing, event marketing, direct marketing, and regional sales programs. Worked with Director of Marketing to set up new sales channels for pc version of software. Provided analytic reports culled from database for use in evaluating advertising and marketing program ROI. Also set up an order entry & fulfillment department for pc version of software.

Brewer Associates, Inc. September 1986 - July 1988

Media Director

Successfully handled the Media Department of a growing industrial marketing communications firm. Performed all media research, analysis and planning duties as well as media buying and traffic functions (primarily print and outdoor, but some exposure to radio and tv). Was selected to be a part of the “New Business” team, made up of the leader of each department.

BMS, Inc. July 1980 - August 1986

Sales and Marketing Manager

Led the sales and marketing efforts of a family-owned construction cleaning business during growth. During my tenure sales more than tripled. Handled all marketing duties, and managed sales efforts of the three person sales force.

Education:

University of Michigan- Dearborn

Bachelor of Arts, awarded July 1985

College of Arts, Sciences and Letters, Major in Economics

Crestwood High School

High School Diploma, awarded June 1980

References:

Available upon Request

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