Virtual Assistant

Reese K. Harlan

Email: **************@*****.***

Location: Norcross, GA

Primary Phone: 678-***-****

OBJECTIVE

Challenging marketing position that requires strong analytical ability, written & verbal communication, expert organization and attention to detail.

SUMMARY OF QUALIFICATIONS

Multi-faceted marketing specialist with comprehensive creative and analytical background in print, cable and Internet advertising. Demonstrated proficiency documenting policies and procedures, analyzing market performance, and spearheading team objectives. Noted Success multi-tasking, organizing and managing with strict deadlines.

PROFESSIONAL EXPERIENCE

Macy’s – Atlanta, GA August 2008 - Present

Media Effectiveness Analyst – Marketing Operations

 Conduct analysis using multiple data sources to identify competitive environment, local and regional trends, sales triggers, deficiencies and opportunities

 Calculate ROI based on event content, positioning & media mix relative to historical and planned performance.

 Design unique summary reports that highlight performance anomalies

 Provide actionable conclusions and recommendations to improve sales and maximize expense efficiency of a $230MM yearly advertising budget

 Present strategic marketing solutions to EVP and Sr. VP of Marketing to optimize market share and brand value for Macy’s #1 division grossing 5.5 billion annually

 Document work flow process and design Media Analyst training manual

Autotrader.com – Atlanta, GA June 2006 –August 2008

Advertising Analyst – Advertising Operations

 Researched and compiled ad reports to analyze online inventory capacity, usage and pricing.

 Composed new report templates to help identify trends in under performing and oversold campaigns.

 Streamlined work flow process to improve team communication and accuracy of inventory avail quotes

 Communicated systemic issues to cross-functional Account teams

 Created multi-level pivot tables, graphic representations and Power Point presentations for Sr. management and National Account Executives

 Designed mapping and planning organizational and workflow documents in Visio

 Documented and designed Online Inventory Analyst training manual

Blu Topaz/IKAM Productions – Atlanta, GA Aug. 2005- June 2006

Project Manager (Contracted)

 Managed public relations and production events within specified scope, quality, time and cost restraints

 Handled event marketing strategy, venue procurement and set up.

 Delivered required products for each project, phase or stage of project

 Ensured timely activity, integrations, productivity and efficient use of resources to meet requirements

 Tracked and reported progress and forecasts of final target positions to company CEO/President

 Escalated unresolved issues to CEO and concluded work including billing and cast/crew/client follow up.

 Documented and designed marketing collateral and PR materials

Reese K. Harlan

Email: **************@*****.*** Location: Norcross, GA

Primary Phone: 678-***-****

Comcast Spotlight – Atlanta, GA Jan. 2004-June 2005

National Sales Specialist Supervisor (Traffic Supervisor)

 Trained & managed traffic & sales support staff of 8 to meet performance and budget objectives

 Handled post-sale management of cable advertising traffic orders, revisions and cancellations.

 Created sales packages & Power Point presentations for National Sales Managers.

 Delivered exceptional account services and creative commercial spot scheduling alternatives

 Wrote training manual & procedural guideline booklet for new hire and interoffice reference

Grizzard Advertising – Atlanta, GA Sept. 2002-Sept 2003

Marketing Assistant

 Wrote & proofread pre-production letter copy for The Salvation Army's direct mail campaigns

 Managed layout, editing, printing and mailing of monthly company newsletter.

 Handled internal information maintenance & distribution throughout production and sales team

 Prepared reports & presentations for Sales Directors

EDUCATION

Georgia State University – Atlanta, GA August 2003

B.A. in Journalism, Minor in Marketing

SKILLS & PROFESSIONAL DEVELOPMENT

Administrative Software: Advanced Word, Excel, Access, Power Point, Publisher, AP Stylebook, Outlook, Lotus Notes, Lotus

Design Software: Intermediate PhotoShop, Illustrator, Acrobat, Visio

Data & Traffic Management Software: SAP, NOVAR, T.I.M., Strata, Smart Plus, MAT, Solbright, Ad Manager/ DoubleClick/DART, Dealer Community, CARS

Data Management Software: Mainframe, Business Objects,

Applicable/Transferable Skills: Entrepreneur: Resume Writing Services, Freelance writer w/ contributions to : Rolling Out, Creative Loafing, Good News Magazine, Digiwaxx Media, BlueTopaz Newsletter, Big City Communications, Staff Writer: Grip Magazine

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