National Account Director

KEITH M. ADDIS

**** ********* ***** *********, ** 48346

Cell 248-***-**** Phone 248-***-**** *******@*********.***

SALES & MARKETING EXECUTIVE

Strategic Planning  Brand Marketing  Profitability

Visionary entrepreneurial leader specializing in product sales, product placement , market planning and execution to deliver on short and long-term company goals along with managing business growth. Demonstrated motivation and business capabilities with Fortune 500, high profit organizations, with proven ability to position company resources against initiatives, products and brands to generate the greatest growth and profitability. Sales-oriented, goal and results driven, with over 20 years of strong Marketing and Management B2B and B2C experience built by excellent strategic and planning skills with a competitive nature to exceed expectations. Skilled areas of expertise include:

• Consumer, Dealer & Distributor & Trade Marketing

• Incentive Marketing & Product Placement

• New Business Development & Sales Expansion

• E-Commerce Applications & Solutions

• Brand/Product Sales & Positioning

• Sales Management

• Direct Marketing Services & Fulfillment

• Promotional Product & Incentive Programs

PROFESSIONAL EXPERIENCE

Victorinox Swiss Army, Monroe, CT 2007 - Present

National Account/Regional Marketing Manager

• Responsibility for marketing, training & product placement for over 200 Distributors & Key National Accounts, of Victorinox Swiss Army licensed products. Provide on-going training of products, how to sell techniques, help with marketing strategies to promote products for individual corporate promotions, company store & web-based programs, handle co-op programs offered, manage trade advertising allowances. Day to day interaction with clients, consulting on a continuum of tactical Marketing elements which includes: new product development, product placement, event promotion, merchandising, incentive programs, customer retention, customer loyalty, relationship database management and direct mail to distributor clients.

• Account Marketing for over 10 key national accounts, service accounts for product placement into incentive & corporate id programs, product promotion, merchandising, corporate id branding programs, web-based programs and reporting.

• Marketing Responsibility for budget over $1.6 million, of Victorinox Swiss Army products that include Classic pocket knives, multi-tools, Swiss flash memory, timepieces, professional cutlery, binoculars, flashlights, gift certificate & combination sets.

• Develop new business tools for product sales, training & strategies to “A”, “B” & “C” targeted accounts of Victorinox Swiss Army products to distributors for corporate marketing programs, company id programs, merit & services awards, performance programs, self-liquidator programs, dealer incentives, new product introductions, B2B promotions and B2C promotions.

• Coordinate new product introduction, training and communication materials for distributor to end-user markets.

Addis Marketing, Waterford, MI 1987 - 2007

VP Sales & Marketing

• Generated company revenue over $3.5 million annually from start-up (ground zero) by establishing company’s core marketing, incentive and advertising product and services business.

• Created full-service innovative marketing strategies, advertising & promotion performance improvement program solutions for long-term growth in B2B and B2C companies that included: trade promotions, traditional advertising, brand marketing, cooperative advertising, rebate programs, point of sale and channel marketing promotions at all levels including retail, dealers and distributors.

• Prepared and execute comprehensive Company Business Plans, including sales and forecasting with full financial P & L responsibilities.

• Increased clients brand awareness through marketing and sponsorship promotions directed through distributor, dealer and consumer markets for retail levels with national, regional and local markets for client corporations and non-profits companies.

• Built individually tailored marketing plans for clients which include: advertising, e-commerce, brand building, consumer and trade promotion, customer loyalty and incentives programs, logo merchandise programs, point of sale, consumer marketing, fulfillment management, communication campaigns.

• Created channel marketing programs and custom product packaging for major clients in the consumer products, automotive, plastics, healthcare, agricultural and banking industries by providing all services from concept design, promotion, merchandise, print material, point of sale, fulfillment, targeted direct mail and response.

• Established and manage client base of over 35 corporate clients (35% Fortune 500 companies) and oversee staff to manage accounts.

 Articulate & Implement Marketing Strategies for major national clients with budgets totaling over $25 million to propel long-term sales growth, market expansion and profitability.

• Database management of over 5 million, providing customer retention, web-based, direct mail relationship, customer satisfaction, and loyalty programs.

Domino’s Pizza Inc., Ann Arbor, MI 1985 - 1987

Field Marketing Coordinator

• Increased store profitability and growth by establishing and executing all marketing and promotional programs with corporate and franchise stores.

• Increased consumer brand awareness by developing first-ever promotional programs, hospitality tents, merchandise for entry into DPI Corporate Sponsorship of Indy CART Racing Series (sponsoring Al Unser, Jr.).

• Created initial marketing and merchandise programs for DPI Team Tennis Program to kids/adults, along with local college marketing sponsorship programs.

• Increased store sales by 28% over a two-year period delivering back-to-back record sales by creating and executing branded sales promotion and marketing programs for franchise and corporate stores.

• Coordinate national, regional and local marketing activities with DPI Marketing, Ad Agency, Corporate Regional Offices and Franchisees, overseeing all DPI stores for Eastern region (1800 stores).

• Introduce new products, service existing stores with reordering equipment and supplies.

• Developed and implemented DPI Corporate sponsorship programs regionally and locally.

EDUCATION / PROFESSIONAL TRAINING

Eastern Michigan University, Ypsilanti, MI, BBA in Management & Marketing Minor, 1983

Sandler Sales & Management Training, Southfield, MI

Certification of Multi-Level Sales & Management Training Course, 2005

References Available Upon Request

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