Sales Project Manager

CAROLYN CROCKER

*** ********* ***** ******** *****, Ohio 44223

home 330-***-**** cell 330-***-**** **********@*****.***

MARKETING MANAGER, BRAND MANAGER, PROJECT MANAGER

B-2-B Industrial and Commercial Products and Services, and Publishing

Accomplished brand manager and marketer with a solid business acumen and track-record for creating strategic marketing programs that deliver increased market share, sales, profits and customer loyalty. Understands industry, market and customer needs with the ability to devise and implement profitable solutions and create new opportunities to grow sales. Effectively leads strategic planning initiatives and multi-disciplinary teams. Takes ownership as project champion, shares knowledge, mentors and leads with a collaborative spirit. Builds trusted relationships with stakeholders, peers, direct reports, sales, suppliers and customers, and works well across all disciplines. Demonstrated achievements in:

• Strategic Planning • New Business Development • P & L Responsibility

• Integrated Marketing Plans • Brand Management • Project Management

• Print and On-line Marketing • Product Life Cycle Management • CRM

• Advertising and PR • New Product /Service Launch • Pricing

• Direct Marketing • Budgets • Resource Allocation

• Event Marketing and Sales Promotion • Training Program Development • MS Office, MS Project

• And InDesign

SELECTED ACHIEVEMENTS

• Launched Akron LIVING WELL, December 2010. Niche publication serving the health and wellness industry. Developed trusted relationships with advertisers, worked closely with writers, designers, editors and production to ensure relevant content, timely production and distribution within budget meeting profit objectives.

• Established and led customer /dealer advisory board to strengthen partnerships and ensure alignment of goals and objectives. Facilitated successful campaigns and projects, provided coaching and mentoring and created a base of peer advisors and leaders to champions’ business initiatives.

• Championed multi-brand, multi-channel growth strategy. Comprised of branding, new product launch, and communications across all platforms. National Trade Show product release, supported by leveraged communications plan including Advertising, PR , Direct Marketing, Events, Sales Promotion and Collaterals Print and On-line. Sales accounted for 23% of total annual sales, met corporate target margins.

• Created brand positioning campaign to differentiate VacuFlo from competition. Developed results generation communications plan with web marketing, Advertising, Direct Marketing, Sales promotions, event marketing. Increased sales 13%.

EMPLOYMENT

LIVNING WELL Magazine, Publisher July 2010 to present

Launched Akron market December 2010.

• Created and implemented integrated marketing / sales plan consisting of Direct Marketing, PR, Promotions, Personal Selling, and Events and Sponsorships. Worked closely with writers, designers, editors and production to ensure relevant content, timely production and distribution within budget meeting profit objectives

• KISS Conference 2012 – Keep It Simple in Senior care. Planning first annual professional senior-healthcare providers B2B event. Event to leverage advertiser /customer relationships, increase sales for sponsors and exhibitors. On-line initiatives under development scheduled for release 1st quarter 2012.

KRAFTMAID CABINETRY /MASCO RETAIL CABINET GROUP Dec 2009 to Sept 2010

Senior Product Manager/Project Manager. Reported to VP of Product and Innovation

Championed $ 250M, Value Product Group, in-stock brands at Lowe’s, Home Depot and Dealer channel. KraftMaid Corporate facility relocated to Michigan in 2010.

Key Initiatives

• Initiated 2010 brand strengthening strategy for Home Depot (US and Canada). Streamlined product line, improved packaging, and revamped marketing/merchandising, simplified in-store shopping, enhanced web site functionality. Results were increased in-stock placement 18% , and added a Special Order program.

• Implemented 2009 Home Depot “RTA” cabinet product launch including, new styles, finishes, store displays, and merchandising resulting in a 16% lift in sales in last 5 months of the year and increased store placement 28%.

NEXT LEVEL MARKETING, LLC. 2007 to 2009

Contract Marketing Service provider

Integrated sales/marketing plan development and implementation. Direct Marketing, collaterals, web, sales collaterals and budgets. Clients included: Portage Roofing: $8M commercial, industrial roofing contractor.

• Superb Industries: $15M Automotive two-tier supplier of stampings, injection molding, proprietary products.

ELDORADO STONE (StoneCraft Div.) 2006 to 2007 Marketing and Sales Director - Reporting to VP /General Manager.

Stone Craft Division was dissolved in September 2007

Key Initiatives

• Establish StoneCraft as preferred builder brand. Led sales team in securing 14 million in sales commitments from distributors in 6 months.

• Led innovative product launch focused on product benefits, and installation best practices. Increased customer confidence, simplified product integration, accelerate sales and profit generation. Reduce sales cycle by 120 days.

• Developed Product /Sales training materials and presentation for educational events for new Distributors. Executed through a roadshow in 8 states. Increased customer base 30%

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H-P PRODUCTS, INC. Louisville, OH .

Director of Marketing. Reporting to President and COO. 2001 to 2006

Project Management, managed an expense budget of $3.5 million. 8 direct reports.

Key initiatives include:

• Directed the strategic marketing plans for the central vacuum business unit. Managed day to day activities of all aspects of marketing, worked closely with operations management to meet business unit growth goals. Achieved double digit growth for ten consecutive years.

• Built the infrastructure for a cohesive marketing team including, product marketing, communications, product management, and customer service, and sales support. Team supports multiple brands and multiple sales channels including direct sales, and one-step and two-step distribution.

• Led Web strategy and continuous improvements including: e- commerce, customer intranet site, on-line University and interactive training, SEO, on-line resource guide, online press room .

EDUCATION

BS, Marketing, Kent State University, Kent, OH

Emerging Leaders Baldwin Wallace ● Simplified Strategic Planning ● Business Growth Experience

Innovation and Ideation ● Social Media Best Practices

PROFESSIONAL ORGANIZATIONS

Summit Senior Service Network ● National Assoc. of Home Builders ● American Marketing Association

Vacuum Cleaner Mfg. Association ● Vacuum Dealers Trade Assoc - Board of Directors

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