SEO/SEM Data Analyst
Resume:
DARIN K. JACKS
PEABODY, MA 01960
*************@*****.***
SUMMARY OF QUALIFICATIONS
5+ years of SEO, SEM, Web Analytics and Web Reporting
Google AdWords Professional (multi-million dollar yearly budget management)
Business Intelligence and keyword research using WordTracker, Advanced Web Rankings, SEMRush, etc.
ECommerce Management; Retail and Lead Generation
Web Analytics for SEO (Google Analytics, Web Side Story, Web Trends & Net Tracker)
10+ years of programming (database & web), programming analysis, IT architecture, database analysis and database integration, application development, web design, multi-application integration and consulting
Application Programming, Application Architecture, including cost analysis, Project estimation, oversight and team management
JAVA, LotusScript, JavaScript, WebSphere, MQSeries/WebSphere MQ, (D)HTML, DB2 SQL, Sybase SQL, COBOL, FORTRAN, Domino Formula Language, XML, LEI, DECS, SAS, PASCAL PHP, .NET (ASPX) and more
EMPLOYMENT
June 2008 – May 2009 Altova, Inc. Beverly, MA
Search Engine Optimization Data Analyst
Primary responsibilities were to take over, stabilize and revitalize SEO, SEM and Web Analytics programs. Reporting primarily to the CEO, specific responsibilities included, but were not limited to:
SEM & PPC (Google AdWords) campaign management, setup, monitoring and budgeting of $1.48M to $2.15M yearly budgets. Multiple campaigns, hundreds of Ad Groups and thousands of keyword phrases.
Developed comprehensive SEO Strategy; including the creation of SEO guidance documentation to assist product managers in writing web page content. Organic search results on core keyword phrases increased exponentially.
Business Intelligence of competitor keyword phrases, SEO analysis and counter-strategy utilizing tools such as SEMRush, SEO Quake, SpyFu, Quantcast and/or Advanced Web Rankings.
Reduced click fraud and wasteful content network spending by instituting Site Inclusions and Site Exclusion strategies; estimated savings in excess of $100,000 per year.
Oversight (creation, modification and A/B testing effectiveness) of all Text Ad copy and Landing Pages.
Used web analytics via Google AdWords, Google Analytics Advance Web Rankings and, in the absence of viable success mechanism, developed charts/spreadsheet, to correctly measure ROI.
Feb 2007 – Feb 2008 OpenVision, Inc. Hilton Head, SC
SEO Specialist
As the lead SEO consultant, I was tasked to define ‘best practice’ ways of achieving top rankings on the major search engines for OpenVision’s diverse list of clients. I executed all aspects of a search engine optimization program and web analytics, including, but not limited to:
Created standards and guidelines for Keyword Analysis and Research where none existed.
Pioneered the effective and efficient use of Google Analytics as the new standard for analytics and reporting for clients, replacing cumbersome and manual process.
Senior web site optimization consultant including technical, HTML, design, linking and copy writing.
Implement search engine and directory submissions of Google friendly site maps
Provide ongoing reports on campaign deliverables.
Full ownership over client satisfaction and positive results.
August 2007 – Feb 2008 X-Wear.com (COT, Inc.) Provincetown, MA
eCommerce Manager
Increase online revenue (year over year) and achieve top rankings on the major search engines through SEO. Manage customer service department. Execute all aspects of the company’s web ecommerce. Responsibilities included, but were not limited to:
Site wide SEO implementation
SEM & PPC (Google AdWords) campaign management, setup, monitoring and budgeting.
Implement and maintain Google Analytics for: Google analytics, Google AdWords, goal tracking, ROI, ecommerce..
Discover site user demographics via Quantcast.
Researched and instituted Live Chat functionality to assist sales and customer service.
Instituted Google Checkout, primarily to eliminate overseas fraud.
Maintained technical integrity of web site and first line contact for all web related technical issues. Technical liaison with web hosting company.
Feb. 2006 - July 2006 InnSeason Resorts W. Yarmouth, MA
eCommerce Manager / Webmaster
July 2005 – Dec. 2005 Hagemeyer NA (TEKsytems) Charleston, SC
Senior Notes/Domino Developer and Programmer Analyst
1999-July 2005 IBM Software Group Cambridge, MA
Advisory Application Programmer
1998-1999 DynCorp I&ET Alexandria, VA
Computer Programmer Analyst
EDUCATION
1985-91 Virginia Polytechnic Institute and State University
B.S. Psychology
REFERENCES
Available upon request
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