Sales Manager
Resume:
Erik Breitlow
**** ******** ****., *** *******, WI 53590
*********@*****.***
Objective
A Product and Marketing Management position with a company that values innovation and dedication to producing state of the art products which lead to business growth and success.
Professional Profile
Motivated Product and Marketing professional with a successful eight year track record of bringing award winning fitness products to market. Experienced working in fast paced environments demanding strong organizational, technical, and interpersonal skills. Confident and poised in interactions with individuals and groups at all levels. Capabilities include:
Product Management • Marketing • Sales • Research and Analysis •
Financial Planning and Development •Team Management •
International Business
Professional Experience
Managed multiple product lines that accounted for $30 million in sales revenue for a premier specialty fitness equipment supplier.
Experience researching market trends and communicating with customers to determine features and benefits which integrate value to the product line.
Simultaneously managed multiple A, B, and C level projects from concept through production, including specifications, industrial design, sampling, quality plans, tooling and production.
Facilitated projects through communications and international travel with vendors in Asia to ensure the projects achieved target costs, scheduled deadlines, and quality requirements.
Experienced in analyzing sales, sales forecasts, profit margins, and bill of materials to ensure pricing and profitability objectives.
Teamed with the Quality Department, engineers and outside vendors to reduce defect rates and ensure the quality of the product lines.
Compiled and maintained market research and competitive analysis of the exercise equipment market to understand trends and maintain a competitive advantage.
Corresponded with retailers and sales representatives for product training, product feedback, and to gain market knowledge.
Developed marketing information for brochures, newsletters, sales videos, training guides and web sites.
Supported annual fitness industry trades shows with product and marketing preparation, product presentations, and sales meetings with the dealer network.
Professional Accomplishments
• Managed multiple product lines for Vision Fitness that were continuously ranked in the top three of the Specialty Fitness Industry by the annual dealer survey in Gear Trends Magazine.
• Earned the 2006 Product Manager of the Year Award from the Johnson Health Tech Group in recognition of the top performing product category, which takes into consideration profit and growth of the product line.
• Developed products that would go on to earn twelve Best Buy awards from national independent publications and media sites.
• Spearheaded the sourcing of a new international vendor and developed a new fitness cycle, which would go on to be the top selling cycle for Vision Fitness.
Work History
Inside Sales West Business Services 2010 to Present
Retail Manager General Nutrition Center 2009 to 2010
Product Manager Vision Fitness 2000 to 2008
Physical Director Superior Douglas County YMCA 1996 to 2000
Education
Bachelor of Science University of Wisconsin Oshkosh
Majors: Exercise Fitness & Sports Management
Minors: Business Administration & Coaching
Computer Skills
Microsoft Word • Excel • Power Point • MS Project • Outlook • Visio
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