Food & Beverage Sales

Highlight

• Quick learner with strong work ethics.

• Demonstrated ability to work well independently and part of a team.

• New business development experience.

• Knowledge of Microsoft Office program and CRM software.

• Fluent in English and Italian with some French and Spanish.

• Willing to travel.

Work Experience

Account Manager: Hendrix Restaurant Equipment & Supplies, Abbotsford BC (December 2010 to present)

Servicing the hospitality industry, retailers, health care facilities, processing plans and schools.

Business development for new territory.

Implement cold calling and prospecting activities to open new accounts and qualify potential customers.

Reactivate dormant account and work with internal leads.

Consult with customer’s to select products and brands.

Exhibit at Trade shows and industry events.

Sales Manager: Thunderbird Ltd, Burnaby BC. (February 2005 to September 2010)

Sold to the food industry, wineries, municipalities, distributors and retail chain.

Successfully increased territory sales by 42%.

Maximized sale to existing clients and activated many dormant accounts.

Negotiated directly with large accounts and government agencies for long term contract.

Investigated and open new channel of distribution.

Coordinated promotional activities with distributers and wholesalers.

Contributed feedback to advertising and marketing campaigns.

Exhibited at Trade shows and industry events.

Sales Manager: Gala International Wine & Spirits LTD, Vancouver BC (October 1993 to December 2004)

Sold directly to restaurants, hotels, key accounts and the BC liquor Board.

Increased sale volume to $1.9 million.

Implemented sales and merchandising structure to preserve market share and develop new opportunities.

Involved in the selection of new products and foster strategies to build brands.

Consulted on pricing strategies with producers and strategic partners across Canada.

Organized events with local associations.

Exhibit at Trade shows and industry events.

Supervised costing, budgeting, forecasting, inventory and logistics.

Other positions (Hospitality)

Chief Wine steward (Banff Spring Hotel, Banff, Alberta)

Food and Beverage Manager (The Trillium Restaurant, Toronto, Ontario)

Banquet Manager (Metro Toronto Convention Centre, Toronto, Ontario)

Restaurant manager (Winston’s Restaurant, Toronto, Ontario)

Wine steward, Bartender (Sonesta Beach Hotel, Bermuda)

Barista (Linate International Airport, Milano Italy)

Education

Hospitality Management Diploma (Instituto Alberghiero “E Maggia”, Stresa Italy 1980)

Serving it Right Certificate (BC 1995)

Import/Export program (VCC, Vancouver 1994)

Fundamentals of Marketing course (BCIT Vancouver 1994)

Sales courses (Peter H Thomas, Vancouver 1995)

Computer Courses (VCC, Vancouver 1991)

Train the trainer program (Fairmont Hotels and resorts 1990)

Financial accounting (Ryerson polytechnic Institute, Toronto 1988)

References available upon request

Contact this candidate