Sales Project Manager

LUIS TISSONE

PROFESSIONAL SUMMARY

Business Development Manager experienced at growing Sales and executing targeted Marketing plans in Hispanic markets at Fortune 500 companies. Results oriented team player with excellent analytical, communication, problem solving and presentation skills. Proven ability to build sales teams, grow pipeline, and open new geographies. Fluent in English and Spanish. Italian and Argentinean citizenship, USA Permanent Resident. Key competences:

- Sales & Marketing Management

- Business Development

- Budget Accountability

- Project Management

- Demand & Supply Planning

- CRM Management

EDUCATION

HARVARD UNIVERSITY. Cambridge, MA. Jun-2005

Administration and Management PGC. Sponsored by The Gillette Company.

ARGENTINEAN CATHOLIC UNIVERSITY (UCA). Buenos Aires, Argentina. Sep-2001

Bachelor of Science, Industrial Engineering. Concentration Management.

PROFESSIONAL EXPERIENCE

STEELWORKS, Miami, FL. http://www.swrebar.com Jul 2007 – Present

Steel company with 30+ years in the industry serving USA, Latin America, and the Caribbean.

Business Development Manager. Miami, FL

Identified market trends and lead initiatives to grow sales, mix and share. Developed the business through a network of distributors and companies within Southeast US, Caribbean and Latin America territories. Controlled the company’s regional budget and sales forecast. Trained account reps and distributor’s sales staff to drive profitable growth. Watched competition and market trends. Travelled to markets to manage the sell through and the execution of promotional calendars at the distributor level.

Implemented B2B and B2C strategies for distributors, companies, and end-users. Developed 100 accounts, 12 key accounts, and 2,000 company leads. Supplied necessary information for account opening.

Fully responsible for achieving the sales and marketing budgets within the region by respecting the brand’s guidelines. Positioned the company at the Top 5 ranking within the region.

Budgeted and planned on a yearly basis with distributors to achieve maximum sell-out. Forecasted sales by product and by territory. Delivered sales growth of 20%, and sales pipeline of $30 million.

Ensured that the marketing calendar and merchandising is properly implemented at the client. Negotiated prices, quantity and spaces in POS for distributors. Followed up on backorder situations and receivables due dates.

Implemented promotional events and launches. Increased gross margin through new products and services.

Awarded with the “Miami-Dade Company of the Year 2009” for growth results and customer service.

Implemented Salesforce.com CRM in 3 months, increasing bid count and sales volume.

PROCTER & GAMBLE (P&G). http://www.pg.com Oct 2001 – Jun 2007

Large Fortune 500 company. P&G acquired The Gillette Company in 2005.

Market Planning Manager. San Juan, PR Jun 2005 – Jun 2007

Managed the Sales & Operation Planning activities of Caribbean region with annual sales topping $61 million and shipments of 28 million units. Partnered with key account managers to ensure proper implementation of new products initiatives Supervised sku phase-in & phase-out. Monitored market trends to determine sales forecast and maintain retail inventory levels to avoid ruptures.

Led the Sales & Operations Planning (S&OP) process which resulted in the alignment of company quotas from marketing, sales, finance, and product supply departments. Successfully introduced 146 products.

Analyzed sell thru changes and modified recommended assortments, based on forecast, customer sales history, and market trends. Created a forecasting model that became the company’s tool during the transition to SAP APO.

Negotiated new products availability with Global Management. Presented product launch of Fusion Razor & Shave Preps to retail & distributor network to ensure successful implementation, achieving market coverage in one week.

Controlled inventory and achieved optimal key performance indicator results for Fill Rate and Forecast Accuracy. Maintained efficient inventory levels resulting in non-moving and slow-moving inventory reduction of $650,000.

Assisted with The Gillette Company acquisition, achieving company integration goals prior to scheduled date.

Marketing Brand Manager. Boston, MA May 2003 – Jun 2005

Responsible for guaranteeing the proper development and implementation of the marketing strategy. Coordinated marketing strategic growth plans, budget, market research, advertising agencies, pricing, and product development for Latin-American and Caribbean markets. Identified important market opportunities and risks. Evaluated financial budgets, P&L projections and ROI. Developed marketing materials and promotional campaigns that demonstrated product value, functionality, company background, and effective sales methodologies for consumers.

Planned the promotional calendar per client with country brand managers, and advised them on how to spend their marketing budget. Delivered profit growth of 10%, annual sales of $85 million, and shipments of 100 million units.

Prepared and managed the yearly and 3 year marketing plan for the company. Exceeded objectives in terms of volume, net sales and market share for products launches of 11 brands for the entire Latin America region.

Ensured brilliant category knowledge per brand & per market through effective market visits. Recognized opportunities and prepare regular reviews evaluating brand performance.

Increased brand awareness by 8%, MC by 14% and shipments by 27% of famous Colombian brand.

Organized local promotions, launches, and training sessions in coordination with Area Managers. Followed up on the implementation of marketing calendar and budget spending.

Checked for proper merchandising, and made corrections as needed. Trained Sales reps regularly on products and merchandising. Controlled and followed up the fabrication and delivery of merchandize. Organized and ensured brilliant retail execution with the different teams (commercial, clients, suppliers).

Watched competition, market trends, distribution changes, price lists, and results of all marketing activities in order to maximize impact. Teamed with agencies like Ogilvy, McCann, and Millward Brown to develop effective campaigns.

Created process improvements and best practices across the organization. Awarded with Gillette’s Innovation Challenge Award 2004. Achieved yearly cost reductions of $380,000 on cosmetics category.

Led negotiations to resurge an initiative resulting in a profitable double-digit-growth business plan for Brazil.

Project Manager New Products, Boston, MA Mar 2002 – May 2003

Supervised and tracked Marketing’s initiatives for the Latin-American and Caribbean territory. Coordinated manufacturing facilities, procurement, package testing, regulatory FDA approvals, artwork, forecasting, and the logistics of new products launches. Reviewed and recommended contracts and cost estimates.

Implemented 35 marketing projects that launched 280 products in 11 countries. Analyzed resource needs and market demand in order to plan and assess the feasibility of projects.

Identified and suggest best practices to help grow company value. Reduced average project duration by 2 months by proposing changes to the existing process.

Achieved savings of $500,000 per year by leading a cost-reduction program for a brand of over 40 skus.

Optimized project communication by designing an internal tool to reach markets efficiently.

Led the S&OP process for Latin America and Caribbean at corporate headquarters level.

Ensured that portfolio met sku mgmt. goals. Obtained best in class worldwide figures for DIOH, KPI's and SM/NM.

Financial Analyst, Buenos Aires, Argentina Oct 2001 – Mar 2002

Supervised the submission of consolidated and standardized reports. Evaluated and analyzed the company’s P&L for the Latin-American and Caribbean region. Prepared recommendations to invest, manage and spend funds.

Prepared the consolidation of closing & estimates. Communicated variance drivers to facilitate decisions.

Improved the reporting time by redesigning the financial data simulation tool.

ASPIRE SYSTEMS. http://www.aspiresys.com Jan 1998 – Sep 2001

Aspire Systems is a Software Development company based in India.

Project Manager, Buenos Aires, Argentina.

Managed client relationships with Latin America and US accounts. Interviewed clients and analyzed market trends in order to develop e-commerce solutions. Coordinated multicultural teams from Argentina, India and the US.

Developed and implemented projects at Citibank Corporate, First Union Bank, and web-related companies.

Coordinated the development, installation, testing, operation, and maintenance of projects.

TECHNICAL SKILLS: Salesforce.com CRM, AC Nielsen Market Research, Retail Link (Wal-Mart), MS Office (expert in Excel and PowerPoint), MS Project, SQL Server, SAP APO, ASA, MAS500, AS400, Hyperion, Manugistics, GPCAT.

OTHER COURSES: Strategic Negotiations, Building trusting relationships, Effective presentations, Joint business planning, Handling objections, Sales fundamentals, Persuasive selling, Influencing others, Communication and listening.

SOCIAL RESPONSIBILITY: City Year NPO ambassador and fund raiser, Habitat for Humanity volunteer, Harvard Serves coordinator, Harvard Club of Miami member.

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