Direct Marketing Expert

Lisa Emory

**** ******** *****

Virginia Beach, VA 23464

646-***-****

*********@***.***

Objective

To obtain a challenging position to utilize my experience in sales, marketing, advertising and promotions

Work Experience

Research Marketing Manager

12/2007 – 04/2008 Direct Marketing Association, New York, NY

 Develop and execute marketing plans for all direct marketing research products

 Supervise creation all advertising and promotional materials

 Maintain the development and execution of online bookstore

 Develop and market all sponsorship/partnership opportunities for all research products

Marketing Manager

1/2004 – 12/2007 Quebecor World, New York, NY

 Develop and execute advertising, marketing and public relations plans for Direct Mail division.-Coordinate all trade show exhibits, attendance, collateral materials-Write and distribute press releases-Maintain and develop divisional intranet site-Manage all divisional RFP, RFQ and RFI responses-Develop and manage all sales presentations and promotional materials.

Marketing Assistant

4/2001 - 1/2004 Quebecor World, New York, NY

 -Assist Director of Marketing in developing and executing advertising, marketing and public relations plans for Commercial Print/Direct Mail division.-Coordinate all trade show exhibits, attendance, collateral materials-Write and distribute press releases-Maintain and develop divisional intranet site-Manage all divisional RFP, RFQ and RFI responses

Customer Service Representative

8/1998 - 3/2001 National Basketball Association, New York, NY

 Handle all customer inquiries at NBA Store. Assist in all types of customer transactions. Operate Ticketmaster system providing nationwide ticket sales. Recipient of Outstanding Customer Service Award for August, 2000.

Account Executive

1/1996 - 8/1998 Cox Communications, Virginia Beach, VA

 Responsible for the marketing and advertising sales of 22 cable networks. Developed sales and promotional opportunities for local ad sales.

Administrative Assistant

10/1994 - 1/1996 Cox Communications, Virginia Beach, VA

 Provide administrative support to six account executives, Local Sales Manager and General Sales Manager. Assist in the development of all sales and promotional materials for cable ad sales. Handle sales and billing audits on monthly basis. Recipient of Employee of the Month Nomination for 2nd Quarter, 1995.

Advertising Sales Representative

9/1992 - 9/1994 Landmark Communications, Norfolk, VA

 -Serviced account base of 100 Clients. -Prospected and presented formal and informal marketing plans. -Served as a member of Continuous Improvement Task Force. -Served as Press Center Coordinator for 1993 Harborfest Committee

Campus Promotions Assistant

8/1989 - 8/1991 Old Dominion University, Norfolk, VA

 -Coordinated and supervised special events during athletic events. -Served as department representative during university orientation. -Assisted Director of Campus Promotions in further expanding advertising and promotions contact base. -Assisted Director of Sports Marketing in the supervision of annual basketball alumni event.

Education

8/1989 - 8/1991 Old Dominion University, Norfolk, VA

 Master's Degree

 Master of Business Administration with a concentration in Marketing. GPA of 3.1

8/1985 - 5/1989 Liberty University, Lynchburg, VA

 Some College Coursework Completed

 Minor in Sports Medicine

8/1985 - 5/1989 Liberty University, Lynchburg, VA

 Bachelor's Degree

 Bachelor of Science in Journalism/Public Relations, Dean's List, GPA 3.375

8/1985 - 5/1989 Liberty University, Lynchburg, VA

 Bachelor's Degree

 Bachelor of Science in Business Administration, Dean's List, GPA 3.375

Skills

Computer Skills, Both Mac and PC, Various software

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