Sales Manager

ROBERT W. KALEY

**** ******* **** - *.*. BOX ****90 - LAWRENCEVILLE, GA 30045 - CELL 404-***-****

********@*****.***

Seeking Position as...

Hotel Event / Catering Director

Considerable Direct Sales and Sales Training Experience

Excellent Customer Service Direction Resulting in Customer Loyalty

Superior Relationship Building - Ability to Travel up to 50%

Proven Team Leadership and Responsibility with Corporate Assets

Experienced in Creating Strong Franchisee/Franchisor Relationships

A HIGHLY ENERGETIC HOTEL SALES AND MARKETING PROFESSIONAL DEDICTED TO INCREASING CORPORATE REVENUES WHILE CULTIVATING CUSTOMER LOYALTY. A STRONG TEAM PLAYER AND CAPABLE COACH AND LEADER.

PROFESSIONAL QUALIFICATIONS

A career as a professional hotel sales person including national sales responsibility for both America's Best Franchising Inc. and Suburban Lodges of America combined with nine years as Director of Park Sales for Georgia’s Stone Mountain Park, give strength and depth to both my business and practical understanding of the Hotel Industry. Included in my career, a position as General Manager of a 182 room full service hotel gives me the operational experience and wisdom to achieve team staff development, motivation and overall success.

EXPERIENCE

AMERICA'S BEST FRANCHISING, INC.

Director of Regional and Local Marketing June 2007 - April 2012

Sales and Marketing support for 5 hotel brands that included more than 300 properties

• Position required extensive industry knowledge and practical experience.

Understanding the day to day challenges of franchisees while stimulating new business.

● 50-60% travel working directly with franchisees.

● Trained franchisees on yield and revenue management.

● Website content development and manipulation using Word Press platform.

● Industry trade shows relevant to the brands represented

● Cultivated brand loyalty and support among franchisees.

. COOPER HOTELS INC.

Director of Sales & Marketing January 2004 - June 2007

Responsible for the sales department of a 244 room Holiday Inn Select

● Sourced sales staff.

● Developed Marketing Plan including specific action plans, sales production and consumption goals, the department operating and expense budgets.

● Successful in building relationships with both new and existing clients

● Supervised and coached Catering Director to achieve a better yield from the meeting and banquet space.

● Achieved a major turn around in the markets perception of the hotel and began a period of greater profitability.

● Assisted in all phases of F&B including banquets, food preparation and restaurant development.

WORLD WIDE TRAVEL MARKETING

Consultant November 2002 – December 2003

● Projects for Noble Investment Group – Hilton Garden Inn – Brandon, Florida

Holiday Inn and Suites – Peachtree City, Georgia

● Project with Onity (Tesa Lock) – Customer Training Seminar facilitation and site selection

SUBURBAN LODGES OF AMERICA INC.

Director of National & Regional Sales 1999-2003

Structured, sourced personnel, implemented, directed and managed the regional sales program chain wide along with staffing and assisting in implementing the telemarketing department for this 128 property extended stay lodging chain.

• Sourced personnel for both telemarketing and regional sales teams

• Structured sales support program for 128 hotel chain

• Close support for both franchise and corporate hotels

• Travel and expense management

• Field and classroom sales training, superior presentation skills for large and small groups

• National trade show participation

MRI-Management Recruiters International

Recruiter-Hospitality Industry 1998-1999

GA’S STONE MOUNTAIN PARK

Director of Park Sales - 1989 - 1998

Responsible for marketing, soliciting, selling and coordination of group business for the entire Park and the Stone Mountain Inn - Exclusive of Evergreen Conference Center and Resort. Supervised and mentored a staff of 12-14 individuals. Responsibilities and skill set include the following:

• Development of the package concept of selling to groups including development of the “all attraction pass”.

• Established sales office computer network and custom software, first in park.

• Created short and long term marketing goals for the Inn and Park group business.

• Authored and administered a sales incentive program for sales managers.

• Developed, planned the departmental operating budget.

• Personally solicited new business opportunities.

• Park Peer Committee Chairman 1994 – 1997

BEST WESTERN MIDTOWN HOTEL - ATLANTA, GA

General Manager 1987 - 1989

Joined company as a Sales Manager and was promoted to the position of General Manager responsible for operation of 182 room full service hotel including F&B.

●Prior hotel industry experience includes Sales and Director of Sales positions with United Inns Inc, Holiday Inns, Ramada Inns, Sheraton Hotels including the Sheraton Nashville Hotel.

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EDUCATION

GOIZUETA BUSINESS SCHOOL - EMORY UNIVERSITY

Developing Leaders in High Potential Managers - 1997

STATE UNIVERSITY OF NEW YORK AT BINGHAM TON

Management Science

BROOME TECHNICAL COLLEGE

AAS Degree

UNIVERSITY OF ROCHESTER

POSITIONS, AWARDS

● Chair: Peer committee Stone Mountain Park 1996-97

● Treasurer, Hotel Sales Management Association - 1982-83

● Special Services Award, Presented by Atlanta University - 1981

● Florida State University, Instructed course in hotel sales and marketing for 45

students followed by a sales blitz in lieu of a semester paper.

● HSMA - Program Instructor - 1982

● American Bus Association - Institute of Learning - 1991-92

● Member - Alpha Delta Phi Fraternity Rochester

● Eagle Scout - Boy Scouts of America

● Kiwanis Club member

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