Resume - Karishma Shetty

KARISHMA SHETTY ******.********@*****.***

**** **** ****** *, *** # 6, Arlington, VA 22206 Ph. 214-***-****

PORTFOLIO LINK: http://sites.google.com/site/karishmashettyportfolio/

SUMMARY:

A cohesive, creative thinker with a natural flair for writing and ideation, with over 2 years of copywriting experience.

SPECIALITIES:

Copywriting; Television commercial script-writing; Brand identity & development

SKILLS:

• Excellent written & verbal communication skills.

• Multilingual: Fluent in English, Hindi & French.

• Efficient in MS Word, Excel and PowerPoint, SPSS, & Invivo.

• Trained in Negotiation strategies, Grant writing, Program development.

EDUCATION:

• M.A. Community Social Psychology GPA – 4.0

University of Massachusetts Lowell Aug 2008

• M.A. English Literature Class – 1st

University of Mumbai May 2006

• Post Graduate Diploma - Advertising & Marketing Grade – A

Xavier Institute of Communications, Mumbai Apr 2004

• Diplôme de Langue Française Completed

L’Alliance Française de Bombay, Mumbai Apr 2002

RELATED WORK EXPERIENCE:

Copywriting:

• Copywriter, Everest Brand Solutions (Y&R)- Mumbai, India. Aug 05 - Aug 06

– Strategized creative campaigns with a focus on branding.

– Led a team of a four comprising of two junior copywriters & two interns.

– Managed multiple campaigns on brands including Siemens, Intercontinental-The Grand Hotel, & Radio City.

• Junior Copywriter, Ogilvy & Mather - Mumbai, India. May 04 – Aug 05

– Generated campaigns across mediums including Press, TV, Billboards, Direct Marketing & Ambient Media.

– Created TVC scripts that were well appreciated within the agency.

– Devised campaigns on brands including Hutch, Tata Safari, Star Plus, S.B.I.-Life Insurance, Dove, & Kotex.

Journalistic Writing:

• Writer/Reporter, Department of Communications, UML, MA Jan 07 – May 07

– Interviewed professors & students; & covered campus events that were released in the ‘UML Shuttle.’

– Composed UML-related press releases for local newspapers in Massachusetts.

OTHER EXPERIENCE:

• Research Assistant- Center for Promotion of Health (New England), UML, MA Sep 07 – May 08

– Spearheaded data collection efforts through SME interviews & literature searches across databases.

– Recommended micro and macro strategies in building curricula for various health professionals.

• Practicum Internship- Center for Family, Work & Community, UML, MA Sep 07 – May 08

– Nurtured various initiatives within the Partnership for College Success (PCS) - to increase college retention rates.

– Co-evaluated strategic planning & mediating strategies for initiatives.

– Developed & executed various events through promotional campaigns.

– Co-authored a grant requesting $600,000 to Lumina Foundation for Education, to further this program.

• Co-Planner- Community Events, UML, MA Sep 07 – May 08

– Spearheaded efforts in organizing community-based events on ‘Child Care’ & ‘Gangs in Lowell.’

– Taught ‘Grant Writing’ to the community, with a focus on ‘Budgets & Budget Narratives.’

• Tutor- Writing Center, CUA, Washington D.C. Aug 06 – Dec 06

– Coached students on grammar, sentence structure, & compositional organization within the English language.

– Helped students with learning disabilities, as well as students with English as a second language.

ACTIVITIES: Dancing, Singing, Painting.

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