Expert Sales and Marketing National Account Manager
Resume:
GEOFFREY W. BALL
Darien, Connecticut 06820
*******@*****.***
WORK EXPERIENCE
September 2000 – January 2009
Newell Rubbermaid Technology GBU DYMO, CardScan, Mimio and Endicia
National Account Manager-IT, Vertical and Consumer Channel Sales
• Grew annual sales within my territory from $7.25 million in 2007 to $9.45 million in 2008, a 24% increase year over year.
• Grew Healthcare, Government and Education markets at CDW 36% in 2008 over 2007.
• Incorporated Sanford Brands products into a newly created section area of the All New CompUSA, owned by Tiger Direct with stores located on the east coast, Texas and Puerto Rico.
• Recruited new business accounts for Newell Rubbermaid’s Technology GBU in 2008 totaling $475,000, in additional revenues.
• Manage relationships with existing computer mail order and distribution partners: CDW, PC Connection, PC Mall, Zones, Tech Depot, Insight, Disc Makers, New Egg, Tiger Direct, BlueStar, ASCII and Image Supply.
• On a weekly basis make necessary recommendations for catalog advertisement revisions and internet copy updates for existing and new products.
• Identify new business partners, and lead conversations regarding potential opportunities to extend our outreach and build our business.
• Forecast monthly using SAP to determine supply and demand.
• Perform monthly POS tracking of sales by dollars and units for all IT and vertical accounts.
• Continually market the Newell Rubbermaid product families to create new business either on the websites or through mail order partners.
• Conduct daily sales calls with customers and their accounts to help them better understand the Sanford product office solutions. Train and educate all account executives for all resellers on a monthly basis, either in person, on the phone or via email.
• Negotiate for discounted advertising contracts yearly to guarantee space in mail order catalogs, web banners and email campaigns.
• Budget advertising expenses by account; monthly, quarterly, or yearly to ensure operational success of the computer channel.
June 1997-September 2000
MicroWarehouse- Norwalk, CT
Product Marketing Manager- Laptops and Desktops Toshiba, emachines, Sony and Hewlett Packard Consumer
• Developed business plans for all new vendors for catalog, direct mail and web venues. Sony, emachines, and Hewlett Packard Consumer.
• Worked directly with the Toshiba bid desk to secure large government bids.
• Planned and executed successful sales incentives for Toshiba to increase sales over their competition.
• Forecasted monthly directly to all accounts in order to secure product for the current monthly run rates of those product lines.
• Directed a single person staff in all aspects of marketing and web marketing.
• Planned and executed with the Web Marketing team; email blasts campaigns, banners and web stores for new and existing vendors
• Grew HP to the largest consumer based business unit for MicroWarehouse, followed by Sony and emachines.
June 1996-June1997
MicroWarehouse- Norwalk, CT
Associate Marketing Manager- IBM
• Worked directly with Marketing Manager to successfully maintain IBM as the #1 contributor in revenue for laptops in 1996 and 1997.
• Grew sales from $25 million in 1997 to $33 million in 1998 and $40 million in 1999.
• Worked with IBM and vendors in distribution, on a daily basis, to ensure allocation and timely delivery of constrained product in order to close important sales with customers.
• Forecasted on a weekly basis what product would be sold and reported to IBM what product would need to be allocated the account.
• Responsible for marketing the products on the web and making sure that all product detail was accurate.
• Responsible for entering new products into the MAC system and maintaining that they were properly coded for reporting.
• Coordinated all training activities for Laptops, Desktops and Options for all training locations located in the US.
EDUCATION
Northeastern University, College of Business Administration
Bachelor of Science, Marketing, June 1996
COMPUTER SKILLS
• Proficient with PC and MAC, Microsoft Office Products, SAP, and Futurcast
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