Experienced Marketing Communications Professional
Resume:
JACKIE FINCH FREDERICKS
Longmont, Colorado 80503
******.**********@*******.***
SENIOR MARKETING COMMUNICATIONS EXECUTIVE
Recognized for ability to position products and develop successful brands. Proven track record in building and motivating teams, accomplishing corporate goals and approaching strategy development and implementation with innovative thinking. Areas of expertise include:
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Corporate Branding & Identity | Public Relations | Product Positioning | Advertising Agency Management | Messaging Development | Packaging Development | Brand Architecture | Presentation Development | Collateral Development | Integrated Event Management | Persuasive Presentations | Team Building & Leadership | Direct Marketing | Interactive/Web Creative | Product Management
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PROFESSIONAL EXPERIENCE
NETERION, INC. | Cupertino, California | Sept 2007 – Oct 2008 | Director of Marketing Communications
Lead all marketing communications efforts for leader in emerging 10 Gigabit Ethernet adapter market.
• Received peer-and-management awarded Achiever’s Club recognition
• Planned, managed & implemented approximately 20 tradeshows in 12 months in Europe and US. Managed the design, development & construction of new booth property.
• Managed strategic & day-to-day activities of PR firm in highly competitive 10 Gigabit Ethernet marketplace.
• Managed and maintained corporate website and channel partner portal using outside interactive agency
• Managed development and implementation of all collateral requirements: case studies, product briefs, solutions briefs and whitepapers, etc.
• Conducted agency search and then oversaw brand audit & re-development process with agency and internal management team. Integrated new thinking into all marketing communications activities & created a ‘brand roadmap’ document to foster internal adoption.
• Enabled channel sales communications: channel partner portal, quarterly newsletter and promotional programming
EYERIS, INC. | Denver, Colorado | Oct 2006 – Sept 2007 | Director of Marketing
Lead all marketing efforts to transition Eyeris from business intelligence consulting firm into a B2B retail software business. Primary areas of focus are branding, awareness, lead generation and go-to-market strategy. Directed the development of name & brand identity for Lyzasoft™ software
QUANTUM CORPORATION | Boulder, Colorado | 2001- 2005 | Director of Marketing Communications
Managed and motivated a four+ member staff and several external agencies against an $8 million budget to support growth of DLT brand in IT marketplace.
• Recognized for naming strategy work for DLTIce compliance management feature set
• Selected by senior management to participate in talent development/retention program
• Awarded Excellence in Marketing “Change Master Award” from the San Francisco American Marketing Association for integrated marketing campaign
• Awarded the Silver Icon Award from Technology Marketing Magazine for “Failure is Not an Option” direct marketing campaign
• Led strategic launch planning activities for highly successful new tape drive launch with integrated communications campaign across multiple media implementations.
• Developed positioning and naming strategies for several products in DLT tape drive lineup, including both the DLTIce™ compliance and DLTSage™ feature sets
• Designed, recommended, managed and implemented branding and messaging transition strategies through several corporate acquisitions.
• Developed an integrated marketing campaign to lift brand awareness of DLT brand for influential OEM partners such as IBM, Dell, HP, StorageTek, ADIC, Overland Storage and Sun.
RIVIO, INC. | Santa Clara, California | 2000-2001 | Senior Director, Brand Mgmt and Marketing Communications
Built, managed and motivated a four-member team in the development and implementation of all marketing communications activities against a $12 million budget.
• Championed corporate identity development effort to rename and reposition Rivio as a preferred ASP serving the small business marketplace.
ONSTREAM, INC. | Longmont, Colorado | 1998-2000 | Director, Marketing Communications
Established and managed international advertising and PR programs. Developed and delivered worldwide demand creation programs using multiple outside agencies to launch the OnStream digital storage drives.
IOMEGA CORPORATION | Roy, Utah | 1994-1998 | Senior Marketing Manager for Creative Services
Responsible for research, planning and implementation of packaging system re-design. Managed and directed corporate creative services and global trade show activities with a $15 million budget.
Product Manager, Zip disks and Zip accessories | 1995-1997
Successfully managed cross-functional business teams to develop and market new products.
• Originated, developed & introduced 10-pack multi-color SKU of Zip disks to drive incremental disk sales.
• Developed and introduced the Zip-unleashed® rechargeable battery into the retail marketplace.
• Introduced, implemented and managed all aspects of $10 million Zip accessories product line business.
Marketing Communications Manager | 1994-1995
Instrumental participant of eight-member marketing team responsible for restructuring, redefining and redirecting Iomega Corporation to become a customer-focused, active participant in the consumer retail marketplace. The introduction of the Zip drive directly contributed to Iomega’s growth from $200 million in 1994 to $1.2 billion in 1996.
EVEREADY BATTERY CO., Gainesville, Florida | 1986-1994 | Marketing Manager
(formerly General Electric and Gates Energy Products)
Developed, managed and implemented international consumer and trade advertising programs ($30 million) for Millennium Power System line of consumer rechargeable batteries. Managed marketing programs including merchandising, packaging, sales collateral and promotion to support 55% annual growth in consumer brand, elevating Millennium to #1 brand in consumer rechargeable in only three years.
Associate Marketing Manager, 1992-1994│Sales Specialist, 1991-1992│
Advertising Specialist, 1988-1991│Intern/Communications Specialist, 1987-1988
EDUCATION
BS, Public Relations, Minor: Business Administration
University of Florida College of Journalism, Gainesville, Florida 1986
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