Creative Director

Brian Freeman

Creative Director

Graphic Design, Advertising, Brand Management, and Marketing Communications

Highly accomplished creative visionary with over 11 years of professional experience in design, producing creative, branding and strategic marketing solutions for retail, manufacturing and non-profit sectors. Demonstrated ability to train, mentor and lead creative teams. Proven track record of resource utilization, producing successful advertising campaigns and managing global brands.

Branding and Identity Campaigns ▪ Graphic Design • Web Content Development ▪ Direct Mail ▪ Advertising • Team Management • Project Planning and Pricing ▪ Web Design and Navigation ▪ Staff Recruitment ▪ Resource Allocation ▪ Editorial Content Development ▪ Staff Development Production Scheduling ▪ Interactive Design Direction ▪ Web and Print Content Editing ▪ Interactive Media Production ▪ Client Briefs and Contracts ▪ Advertising/Public Relations


Professional Experience

CHOSEN PEOPLE MINISTRIES, New York • 2007-2009

Multinational non-profit with $10 million in annual donations

Director of Publications

Led the design and development of multi-tiered direct mail campaigns. Managed national teams of artists, designers, writers, web developers and production managers, and delegated duties to staff. Developed publications plans for executive team approval. Directed advertising initiatives to increase brand awareness and donor revenue. Negotiated new vendor relationships to improve quality of printed material and decrease costs.

Reduced monthly publication costs by 30%, enabling increase in mail quantity

Initiated the redesign of monthly publications to enhance marketability to younger donor base and increase ROI.

Launched targeted advertising campaigns across the US to introduce the brand to new markets.

Reduced print material delivery time to staff in the field by 50% through the use of strategic vendor partnerships.

FIRST BAPTIST CHURCH OF WEST PALM BEACH, Florida • 2003-2007

5,000+ member church with $7 million in annual giving

Director of Graphic Design

Served on executive team, advisor on all matters of corporate communications. Directed team of designers, writers and web developers. Mentored and trained junior-level staff members. Spearheaded the development, deployment, and content management of corporate websites. Forged strategic partnerships with local vendors. Developed dynamic advertising plan to increase brand recognition in the community. Initiated cost-cutting measures through outsourcing and volunteer involvement programs.

Developed promotional campaign and advertising that resulted in designated grants for a new community medical clinic for low-income families.

Spearheaded the development and implementation of online giving, payment, and event registration system

Conceptualized and implemented site-wide wayfinding system to acclimate visitors and members to the campus.

Standardized corporate logo and brand, and developed corporate identity manual.

MWI CORPORATION, Deerfield Beach, FL • 2001-2003

Manufacturer of industrial water pumps, with over $10 million in annual revenue

Graphic Arts Manager

Led team of graphic and web designers, programmers, and print production personnel. Served as advisor to VP of Strategic Marketing on all matters of corporate communications. Initiated and supervised the development, deployment, and content management of corporate website and subsidiary websites. Revitalized and restructured corporate marketing department through new technologies and industry-standard processes. Conceptualized, planned and launched corporate advertising plan. Administered departmental budgets and facilitated cost-cutting measures through resource utilization.

Restructured a multi-tiered approval process, ensuring the accuracy of all corporate communications

Updated the marketing department equipment and software which resulted in 40% savings on prepress materials and film output

Spearheaded the transition of older print material to online format

Established new media partnerships and targeted advertisements to increase new business and brand awareness.

Early Career (details on request):

J WALTER THOMPSON, Boca Raton, FL • 1999-2001 - Production Artist

HARPER & CASE, New York, NY • 1998-1999 - Graphic Designer

Education and Training:

1998, Houghton College, Houghton NY

• B.A. Art major/Writing minor, Graphic Design and Painting emphasis

Proficient on both Mac and PC platforms

Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver and Flash), QuarkXPress, Microsoft Office; Intermediate knowledge of Flash, HTML and JavaScript

References: Furnished upon request.

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