Marketing professional

Thomas Hasse

P.O. Box *** Fenton, MI *****, HOME: 810-***-****, CELL: 810-***-****, *********@*****.***

EXECUTIVE SUMMARY

Marketing and new business development expert, strong cross-functional team leader, proven track record of success in creating strategic marketing and new business development strategies and plans that drive growth

MAJOR ACCOMPLISHMENTS

* From 2006 to 2012, I created strategic and tactical B2B marketing and new business development plans for 29 midmarket auto industry manufacturers mostly selling into Tier 1 auto industry manufacturers and OEMs that led to 90 new jobs being created and $31M in new business

* Precision tubular metal components and systems manufacturer with 2010 sales of $12M has $18M in new business for fiscal year 2011, hired 72 new employees and won Michigan's Bay Region manufacturer of the year

SKILLS SUMMARY

* 8 years creating marketing and new business development strategies and implementation plans for small and midmarket manufacturing companies using market research, strategic marketing planning, value proposition creation, offline and online marketing communication tools, new business selling methods and sales team support. 5 years creating e-marketing campaigns using offline and online communications strategies to create brand awareness with SEO (link building, content optimization), SEM methods (PPC Ads, online PR, webinars, email blasts, interactive display ads) and customer engagement using social media like Facebook and Linkedin

* Over 20 years experience with automated manufacturing systems from job assignments including project engineer, sales engineer, project manager, marketing director and marketing consultant. Skills include market analysis, marketing strategy and new business development in support of vehicle paint shop, vehicle sheet metal assembly, powertrain assembly, facilities engineering, plant layout and the design, construction and installation of automated manufacturing systems

* Since 2005, worked with 31 manufacturing companies with annual sales of $4M to $35M that develop manufacturing software including MES, NVH and production assembly process management. Other products include the design and manufacture of dies, molds, tooling, CNC and sheet metal assembly tooling, thermoformed and structural foam components, powder metal components, compression foam molded medical products, industrial metrology inspection services, precision tubular metal components and systems, performance exhaust systems for recreational vehicles and plating and powder coating applications

* Received a Graduate Certificate in Marketing Management in Dec 2011 from Eastern Michigan University with a 3.94 GPA for courses in Marketing Management, Global Marketing, Database Marketing, Digital Marketing and Customer Relationship Management. Awarded College of Business academic honors in April 2011

PROFESSIONAL EXPERIENCE

Frost & Sullivan, Senior Consultant, Industrial Automation & Process Control (remote office) March 2012 to present, create market entry and growth strategies for Fortune 1000 industrial automation companies

* Work with VPs of Sales, Marketing and New Business Development of industrial companies to develop growth strategies using custom market and industry research and analysis and Growth Strategy Services including Growth Consulting, Growth Tools and Demand Management solutions

* Skills: industrial automation market drivers and technology trends, robotics, MES, PLM, new business development, competitor and market analysis, customer relationship management

Cardinal Consulting Group, LLC, Lead Marketing Consultant, (Saginaw MI) 2008 to March 2012 (remote office), a partner in a start-up company that created digital marketing and new business development plans for industrial companies with annual sales of $4M to $35M

* Communicated with CEOs and Presidents for goals and plans to achieve desired level of market share and performed SWOT analysis of companies to discover competitive advantages and leverage the advantage in their marketing plans

* For 8 companies, I created their marketing strategy using competitor and market analysis, value propositions, 1st contact scripts and presentations, a customized offline and online marketing communications mix, a “best customer” based global prospect database, a new business selling process and direct sales team support

* Skills: Social marketing, SEO, SEM, online PR, affiliate and email marketing, print ads, brochures, content creation and management, new business development, value selling, global competitor and market analysis, customer relationship management, classroom training methods

Michigan Manufacturing Technology Center, Senior Program Manager-Market Diversification (Plymouth MI) 2006 to 2008, developed a new program funded by a US Dept of Labor grant to create marketing programs for auto industry suppliers with annual sales of $4M to $35M

* Communicated with CEOs and Presidents for goals and plans to achieve desired level of market share and performed SWOT analysis of companies to discover competitive advantages and leverage the advantage in marketing plans

* For 21 companies, I created their marketing strategy using competitor and market analysis, value propositions, 1st contact scripts and presentations, a customized offline and online marketing communications mix, a “best customer profile” database and a new business selling process

* Skills: SEO, SEM, email marketing, print ads, brochures, Pragmatic marketing framework, content creation and management, competitor and market analysis, new business development, value selling, PLM products for SMBs, customer relationship management, classroom training methods

Thomas Hasse, Auto Industry Marketing Consultant, (Fenton MI) 2005 to 2006, (remote office), created direct marketing and new business development plans for a MES software company ($16M) and a NVH software company ($2M) wanting to enter the global auto industry

* Communicated with CEOs and Presidents for goals and plans to achieve desired level of market share and performed SWOT analysis of companies to discover competitive advantages and leverage the advantage in marketing plans

* Created and launched their marketing strategy using value propositions per customer profile, competitor and market analysis, marketing strategy and implementation plans, team building, project management and providing direct sales support

* Skills: Auto industry marketing strategy, Pragmatic Marketing framework, new business development, value selling, project management, PLM, MES, customer relationship management

IHS Inc., Director of Auto Industry Marketing (Englewood CO) 2003 to 2005 (remote office), managed all global auto industry marketing strategy and implementation planning for a 30-person global sales and marketing team of a $10M business unit within a $700M global corporation

* Created and launched annual 3-year strategic marketing and new business development plans for selling engineering content solutions to the global auto industry using competitor analysis and market research of industry activities, trends, technologies and evolving customer demands. Led to a 15% rise in 2004 sales and 25% in 2005

* Conducted auto industry and product training and provided direct sales support for auto industry sales teams in the US, Canada, China, Japan, Australia, India, UK, Germany and Mexico

* Skills: Sales Immersion Training, auto industry marketing strategy, Pragmatic Marketing framework, new business development, value selling, PLM, customer relationship management

General Motors (Contract), Senior Project Manager (Warren, MI) 1999 to 2003, functioned as a internal product manager and managed the development and deployment of digital manufacturing projects for the GM-NAVO math tools integration group to support GM’s Digital Factory Initiative

* Developed and launched a product development process that captured and prioritized user requirements from GM’s global manufacturing engineering groups for the revision of digital manufacturing software used to design 3D plant layouts for Body Shop and General Assembly

* Developed and launched a strategic marketing program targeting GM’s global manufacturing engineering groups, the key value being the ROI from reduced design hours and fewer ECOs

* Skills: critical path project management, PLM products, customer relationship management

Classic Advanced Development Systems, Senior Project Manager (Troy, MI) 1997 to 1999, $100M company with 100 employees designing vehicle assembly tooling and processes

* Managed a team of 3 Ergonomic engineers using 3D ergonomic and robotic design and simulation to redesign 22 operator workcells, saving $1M for 4 auto assembly plants

* Skills: Critical path project management, PLM applications, customer relationship management

EDUCATION

* Graduate Certificate in Marketing Management, Eastern MI University (Ypsilanti MI) Dec 2011

* M.S.E. Manufacturing Systems Engineering, University of Michigan (Ann Arbor MI)

* B.S. Electrical Engineering, Oakland University (Rochester MI)

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