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Marketing Manager, Business Development, Non-Profit Officer, Events

Portland, Oregon, 97201, United States
March 21, 2011

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William Robert Cantrell Jr. (JR)

*** ***** *** ******

Ridgefield, WA 98642


Qualification Highlights:

• Sales, marketing, and business development in B2B, B2C, Channel sales and non-profit fundraising.

• Tradeshow, professional conference, special event development, and venue coordination.

• Brand management, effective marketing & communications, public and media relations.

• Extensive senior management experience.

• Development and implementation of training programs and staff development.

• Non-profit board/officer positions, fundraising, association management, and outreach coordination.

• Exceptional problem solving ability, time management, organization, and multi-tasking skills.

• Consistent out-of-the-box thinker in marketing, including mass, grassroots, drip, and web campaigns.

• Ability to find non-traditional sources of revenue.

• Exceptionally strong interpersonal communication skills and ability to develop strong lasting relationships.

• Strong technical aptitude.

• Experienced public speaker in any sized venue.

• Project Management including budget planning, vendor relations, contract negotiations, implementation, and fulfillment of contracts.

Sales/Marketing Experience:

20+ years of experience in relationship building, consultative selling, business development, and marketing.

Exceptionally skilled at “crafting the message” to emphasize goals, objectives and benefits.

10+ years experience in special event development, management and execution of events.

Consistently exceeding monthly, yearly quotas, and short and long term sales forecasts.

Large contract national account sales to C-level executives.

Exceptional experience in media buys and sales.

Developed out of the box marketing, sponsorship sales activities, and projects.

Development and improvement of sales, marketing, and business development projects.

Conducted market analysis, data mining, and research projects.

Ability to quickly adapt to new processes and procedures.


Achieved record revenue generation for tradeshow, special events, and conferences.

Managed sales teams achieving award winning performances.

Created branding and marketing strategies for companies, non-profits, and associations.

Exceeded individual sales and revenue goals in all venues.

Exceeded fundraising goals in the three non-profits.

Developed annual giving programs for non-profits.

Developed several unique incremental revenue programs for both profit and non-profit organizations.

Received numerous sales, marketing, teamwork, and management awards.

Created strategies to increase attendance at special events by using unique branding and marketing.

Increased incremental revenue streams and memberships in several associations using out-of-the-box methods and non-traditional sources.

Created and developed programs and processes to increase the “sphere of influence” for companies,

non-profits, and associations.

Built relationships of trust with Fortune 500 C-Level executive.

Project Management Experience:

Effective creation, development, and on-site execution of large scale tradeshow, conferences, and special events for C-level participants in tier one US markets.

Developed training programs and developed staff while in management positions.

Development and management of vendor and sponsor relationships, including price and contract negotiation to maximize ROI.

Wrote and produced informational, marketing print pieces, and video projects.

Non-profit project management including fundraising activities, event development, legislative relations, member development, and community outreach.

Ability to motivate community involvement including volunteer coordination.


Designed new sales processes that increased overall revenue.

Facilitated community outreach events for non-profits and associations.

Created several different company, non-profit, and association award galas, while creating unique sponsorship programs to decrease organization expense.

Designed processes and programs developing state legislative partnerships for the WA School for the Deaf.

Executed non-expenditure media and promotional relationships.

Early adopter of social media to increase awareness, marketing and branding.

Increased volunteer programs at associations and non-profits.

Employment History:

Dec 2010 – March 2011 Salem Communications – Account Executive

July 2008 – Oct 2010 Sunwest Senior Living – Regional Community Relations Director (Sr. Management)

Oct 2006 – May 2008 Secureworld Expo - Director of Market Development (Sr. Management Position)

March 2004 – Oct 2006 EarthLink/New Edge Networks – Regional Account Director/Network Specialist

Jan 1999 – Feb 2004 Imark Communications and Events - Regional Event Director (Management Position)

Non-profit Management:

June 1996 – June 2003 Washington State School for the Deaf PSO Foundation – donor and fundraising

development director, outreach and legislative director

Feb 2007 - June 2008 Ridgefield Little League – sponsorship, development, and fundraising

Jan 2008 - March 2009 Vancouver Girls Softball Association – fundraising and events

Jan 1999 – May 2008 Multiple national and local associations - member development, special event production,

and fundraising


1983 – 1987 Clark College, Vancouver, Washington - Communications

1988 - 1989 University of Arizona, Tucson, Arizona - Communications

2008 ProSchools of Washington, Vancouver, Washington – Property and Causality Insurance

2010 Radio Advertising Bureau, Certified Radio Marketing Professional

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