Sales Manager
Resume:
Michele McDaniel
Roanoke, Virginia 24016
Mobile: 540-***-****
Profile:
Experience in sales and marketing.
Capable of analyzing, setting and achieving sales and marketing plans.
Supervisory experience.
Qualifications
Skilled at organizing and increasing sales revenue.
Strong track record of devising marketing and sales programs that result in increased sales.
Strong communication and presentation skills.
Proven leadership and team building skills.
Experienced in office administration, budgeting and forecasting trends.
Microsoft office proficient in preparing PowerPooint presentations and working with Excel spreadsheets.
Effectively supervise personnel and resolve issues in a constructive and positive timely manner.
Experience in coordinating and organizing conferences and trade show events.
Experience:
Long & Foster Real Estate
Roanoke, Virginia
August 2010 – present
• Residential real estate specialist working in the Roanoke Valley region.
Harbour Properties
Myrtle Beach, South Carolina
July 2009 – May 2010
Realtor
• Residential real estate specialist.
• Worked primarily in the Myrtle Beach market.
R&M Food Associates, Inc.
January 2007 – July 2009
Overseas Sales Manager – Military Sales
• Overseas sales and marketing representative to military foodservice accounts in Europe and the Middle East.
• Responsible for establishing this new company in Europe and created a market presence for major food manufacturer’s food products within military foodservice.
• Responsibilities included making sales calls on key military headquarter personnel in Europe for the prime vendor foodservice program.
• Worked closely with U.S. Air Force Europe and U.S. Army Europe Headquarters personnel to implement product placements and marketing programs.
• Coordinated, set-up and participated in food show events.
• Provided training for new products and programs.
• Managed all European operations and provided monthly reports for R&M Food Associates, Inc.
• Maintained sales budgets, marketing program for manufacturer’s that provided food products to the military in Europe.
• Achieved adding five new items to prime vendor catalogs.
Prudential Real Estate
February 2006 – July 2006
Real Estate Residential Sales Professional
• Managed and sold residential real estate in Sumter, South Carolina.
• Worked with military personnel incoming and outgoing at Shaw AFB.
• Experience in working with contracts and coordinating between real estate vendors and clients.
Institution Food House
October 2003 – February 2006
Account Manager, Chain Accounts
• Responsible for targeting chain accounts for new business.
• Utilized multiple avenues to gain information and prospect for new customers, i.e. internet, business publications, cold calling and coordinating with District Sales Managers.
• Prepared and present program sales to prospective customers.
• Managed and oversee $9M in chain account business primarily located in the Carolinas.
• Coordinated with purchasing department, programs to be setup and managed in the system.
• Worked with marketing department to provide support to customers for product evaluations, menu ideas, and recipes to improve cost efficiencies in their operations.
• Reviewed and analyzed data for business reviews.
• Coordinated with broker/vendor network to provide product training, introductions of new products and special events.
• Communicated daily with customers on delivery, pricing, and any other issues that required solutions and/or resolutions as it pertains to their foodservice program.
• Managed and set-up order guides and pricing for customers.
• Set-up and provided monthly reporting for management and customers.
• Assisted customers with decision making for equipment and special orders.
• Trained and supervised personnel within the program sales department to achieve company goals.
• Prepared budgets, profit analysis and forecasted marketing trends.
• Reviewed sales programs and competitive data with marketing staff to provide innovative and new concepts for customers.
• Prepared and submitted credit applications and coordinated with Accounting Department in setting up new customer accounts.
Prudential Real Estate
December 2002 – October 2003
Real Estate Residential Sales Professional
• Managed and sold over $1.8M in real estate residential properties in a period of six months.
• Worked with clients/customers in purchase of residential property.
• Facilitated closings and coordinated home inspections, coordinated with mortgage lenders and attorney’s to close properties in a timely manner.
• Prospected for new customers and developed marketing strategy for new sales.
• Exceeded Broker’s sales goals for a new sales agent.
World Marketing Company
Eastern Regional Food Service Manager - Military Sales Broker
May 2001-November 2002
• Representing ten plus food manufacturers to all military troop feeding in the mid-Atlantic region including all Norfolk Naval Ships in Norfolk, Virginia.
• Increased dollar sales in territory by 60%.
• Managed $12M in business.
• Coordinated and participated in food shows, product demonstrations and menu board meetings.
• Worked with distributors to add manufacturer products to military and distributor catalog.
• Responsible for training and instructing military facility staff on use of products, implementing new products into their menus and maintenance of product inventories.
• Coordinated placement and ordering of new products for customers and distributors.
• Prepared and tracked monthly sales reports.
• Reviewed, forecasted and analyzed sales trends.
John Morrell & Company
Military Foodservice Sales Manager
May 1999-April 2001
• Responsible for all military foodservice business development.
• Increased military foodservice sales for John Morrell & Company by 30% and opened 50 new foodservice accounts throughout the United States.
• Implemented a deli concept program for the U.S. Army setting standards for their deli bars.
• Created and communicated targeted sales objectives per region with respective foodservice sales representatives and broker organizations.
• Interfaced with both company distribution network and established military broker and
• distributor network.
• Responsible for creating new program initiatives, which included product training with brokers.
• Developed marketing strategies and marketing campaigns increasing military foodservice business.
• Responsible for interfacing with all military services headquarters in an effort to maintain relationships, develop segment business and introduce new products.
• Coordinated and set-up food shows, military menu boards and trade show events.
• Provided product training and marketing updates to customers.
Dixon-Milbrands, Inc.
Northeast Region Manager
Military Sales 1996-1999
• Managed sales for northeast region.
• Presented sales programs and sales promotions to Navy Exchange Headquarters, Virginia Beach, Virginia for implementation at Navy Exchanges Worldwide.
• Managed and supervised 5 District Sales Managers
• Increased sales by 50% within the first year.
• Set sales initiatives and goals for each manager to increase sales volume for Region.
• Tracked sales and reported weekly and monthly to National Sales Manager.
• Set and managed Region budget.
• Increased volume in the Northeast Region by initiating truckload sales, warehouse programs, demo programs.
Webco General Partnership
Marketing Associate – Military Broker
1985-1996
• Prepared and analyzed sales data for sales force presentations to military resale market.
• Represented major food manufacturers.
• Tracked and utilized sales data to prepare business and products reviews.
• Prepared market data and presented new product introductions into commissaries and exchanges worldwide
• Set and tracked sales goals.
• Prepared monthly sales reports for manufacturer and sales force.
Education and Training
Marshall University, Huntington, West Virginia
Business Management coursework
Continuing education classes at Northern Virginia Community College, Alexandria, VA.
Microsoft Office proficient in PowerPoint, Excel and Word programs
Kraft Foods Training Education, Sales 101 Role Play and Dealing with Customers Effectively, Chicago, Illinois – July 2002
Tyson Foods University Graduate, Little Rock, Arkansas – March 2002
References:
Judy Cherel, Otis Spunkmeyer National Sales Manager 757-***-****
Skip Henderson, SourceCo Sales Manager 828-***-****
Kim Barker 757-***-****
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