Creative Director

HUGH CALLAHAN

***** ******** ****** #**-* CULVER CITY, CALIFORNIA 90230

cell: 310-***-**** email: ************@*****.*** website: www.hughcallahan.com

DAILEY & ASSOCIATES SVP / Creative Director 1996 – 2009

Specialized in branding and new product launches. Rebranded Safeway with the fully integrated “Ingredients for life” campaign that helped in achieving same store sales growth an unprecedented 51 out of 52 weeks in the first year, which also contributed to a 20% stock increase. I can make small budgets work too, as I led the Australia Tourism account with a print based campaign that later expanded to a integrated campaign that was so successful, it was picked up by four other countries worldwide and awarded with Telly’s. I also introduced Nestle Crunch with Caramel and surpassed the sales goal of $24MM by 100%, attaining $48MM in the first year. We also exceeded all client expectations by extending the campaign with an online vote component that drove more customers to their website for valuable CRM data. The end result was a Gold Effie. The Albertsons work helped reposition them as a food focused company and garnered creative awards including multiple Belding Awards. The Baby Ruth print work was featured in Print magazine and also won a couple of FAB Awards.

CLIENTS: Safeway, SuperValu, Pavilions, Callaway Golf, Mondavi Winery, Australia Tourism Commission, Cunard, Princess Cruises, TurboTax/QuickBooks, Product Partners, Digital Insight, Bolthouse Farms, Nestlé/Disney Promotions, Nestlé Crunch, Nestlé Wonderball, Baby Ruth, Nestlé Treasures, Wonka Candy, Mighty Dog, Alpo, New Business

BOZELL / SMS Senior Art Director 1995 – 1996

Worked on all aspects of the account and collaborated with the client to meet their objectives.

CLIENT: Taco Bell - National, Regional, Kids and Promotions

DAVIS, BALL & COLOMBATTO Senior Art Director 1994 – 1995

Worked on virtually every account in the agency and was a key player in new business.

CLIENTS: McDonald’s (regional), Ralph’s, Sanwa Bank, Knott’s Berry Farm, Southern California Toyota Dealers

FOOTE, CONE & BELDING Senior Art Director 1992 – 1994

Launched on Hot ’n Now (a drive-thru hamburger venture from Taco Bell) and won The Chairman’s Award, a creative award given within all FCB agencies worldwide, for an early version of guerrilla marketing.

CLIENTS: Hot ‘n Now, California Milk Advisory Board, Mattel Toys, Giorgio Fragrances, New Business

J. WALTER THOMPSON Art Director 1989 – 1992

CLIENTS: Bally’s Health & Tennis, Allied Signal, Del Taco, Mexicana Airlines, Paramount Home Video

JGMC Art Director 1987 – 1989

CLIENTS: Kaufman & Broad, Thermador/Waste King, KMPC Radio, Wieser Lock/Gibralter Security, Louver Drapes, Custom Building Products, Chris Stone Fabrics, Artistic Brass

COLE & WEBER Art Director 1986 – 1987

CLIENTS: Fender Musical Instruments, Yokohama Tires, Cergro/Springfield, Columbia Pictures, FHP Healthcare, Riverside Medical Center, Los Angeles County Fair, Young Chang Pianos

ART CENTER COLLEGE OF DESIGN

Graduated with a BFA in Advertising Design

Contact this candidate