Manager Marketing

Marcus B. Smith

*** ** ******* ***** **** #***

Portland, OR 97229

Phone 630-***-****

hfyxsc@r.postjobfree.com

WORK EXPERIENCE

Global Footwear Product Line Manager

September 2005 - March 2010 Nike Inc. Beaverton, OR

• Marketing manager for Nike Sportswear’s $600M business. 30% of the business was created for the foreign markets, while 80% of the business focused on US consumers.

• Retained margin category goals of 56%-58% target by working constantly with Nike’s financial division to meet revenue expectations.

• Created a seasonal marketing concept strategy, which provided a product marketing structure for Nike Sportswear through 2016. This strategy includes line planning, forecasting, budgeting and overall retail position.

• Drove seasonal marketing concepts by managing product creation time lines within each global regions, working with a design team and forecast season units for the market.

• Wrote creative marketing footwear briefs for new Sportswear concepts. These concepts resulted in creative in store displays, digital content, print ads, along with double digit sale through for the product.

• Seasonal focus groups with trend leaders, consumers and accounts across the US market place allowed me to brief creative direction that would maintain Nike’s product leadership with consumers in the market place.

• Present seasonal product concepts during a host of Nike’s check point meetings. Concept debut, global merchandising and product launch meeting to internal sales teams and national partners.

• Traveled the US market place to align present and future product strategy with consumers. Maintaining these open dialogues throughout the creative process, listening/working with the consumer, building strong relationship, all drove long term success.

Nike Account Focused Footwear Product Line Mgt

August 2004-September 2005 Nike Inc. Beaverton, OR

• Footwear account marketing manager for 9 major moderate department accounts, Men’s, Women’s, and Kids businesses. (Ex. Kohl’s, JC Penny’s, Famous Footwear)

• Managed and maintained category target margin goals that ranges from 48%-50% while consistently working with finance team to meet revenue expectations.

• Lead the marketing efforts for the product design team that developed seasonal stories and concepts.

• Created a new marketing product concept for the Nike department store Action Sports business. This business successfully grew by 50% to the previous year based on the new strategy.

• Strong product presentations with account leadership during product debut launch meetings and regional merchandising. Partnered with account managers to updating territory market trends which included strong consumer feedback from industry leaders.

EDUCATION

August 1996 – June 2000 Miami University Oxford, OH

• Richard T. Farmer School of Business

• Bachelor of Science in Business Marketing

• Management Thematic Sequence

• Scholarship Football letterman/College Basketball alumni

• Miami University Delta Sigma Pi (Professional Business Fraternity)

References and salary history are available upon request

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