Product Manager Position

Sandra L. Penny

*** ***** *******

Spring Lake, MI 49456

231-***-**** (cell)

Email: **********@*****.***

Objective: Innovative, analytical, results-oriented marketing/sales professional seeks a position where excellent skills in product marketing, sales, communications, planning, analysis, finance and leadership will be used to enhance company market position. Over 15 years of professional business experience which includes product management, marketing and sales.

Accomplishments & Contributions

Product Mgmt.,

Marketing & Sales:

Full accountability for developing prospecting concepts, sales plans, marketing initiatives (research, planning, development and launch). Executed comprehensive research to determine performance / value of prospective new products/product improvements that generated over $16 million of additional revenue in a two year time span.

Created aggressive marketing programs which increased market share from 18% to 36% worldwide.

Developed all sales collateral materials for assigned product lines and managed a $1 million advertising budget.

Managed domestic and international sales forces. Developed and trained sales representatives in the business-to-business, consumer and medical equipment/device arenas.

Spearheaded, developed and implemented marketing and sales plans for products with sales in excess of $50 million. Opened several new markets that weren’t previously developed.

Marketing and sales of durable medical equipment, medical devices, medical diagnostic equipment and services to hospitals, nursing homes and physician offices.

Operations:

Developed / managed multi-million dollar P&L and direct asset management functions for multiple product lines and implemented continuous improvement processes, which quadrupled gross margins (from -7% to 28%).

R&D/Mfg.:

Lead several cross-functional product development teams that developed several new products which increased gross revenues of over $10 million.

Analyzed processes to identify manufacturing improvements and cost reductions of current product line and future products that significantly increased productivity and increased gross margins from a negative to a positive.

Experience

Marketing:

Dir. of Marketing/Sales–Western Region Allegiance HHC, Sterling Heights, MI 2005 – 2006

Sr. Product Manager Structural Concepts, Muskegon, MI 1999 – 2001

Director of Sales and Marketing LaBarge, Inc., Holland, MI 1996 – 1999

Product Manager Brunswick Corp., Muskegon, MI 1983 – 1996

Sales:

Account Manager – Western Michigan Quest Diagnostics, Lyndhurst, NJ 2006 - Present

Sr. Pharmaceutical Sales Rep. Schwarz Pharma, Mequon, WI 2002 – 2005

Cardiovascular Medical Sales Rep Abbott Laboratories, Chicago, IL 2001 – 2002

Education: BAKER UNIVERSITY, Flint, MI MBA – Marketing BBA – Marketing–Cum Laude

References: Available upon request.

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