Marcom professional

Abhishek Bhattacharya Cell: +91-904**-*****, 91-869*******, 91-898*******

E-mail: ******@*****.***, ******@**********.***

Summary:

Telecom Marketing professional with over 9+ years of hands on professional exposure in various

fields of marketing and sales.

Spearheaded Band, Marketing communication, VAS in HP/Haryana/MPCG/WB/MH circles.

Experience of various gamut’s of telecom including Brand Management, VAS, Marketing & Communications,

Media planning, buying & scheduling, B2B Marketing Communication, Corporate & Direct Sales and Retail store VM etc.

Launched and initiated new strategies & tie ups.

Launched TATA DOCOMO & Virgin Mobile services in HP. 3G in Haryana and MNP service in HP & Haryana. Launched GSM operations for Reliance in Haryana circle.

Lead VAS portfolio for two brands, enhancing VAS contribution to overall circle revenue.

Experience: TATA DOCOMO

Location: Chandigarh, Haryana From 01 March 2010 till Current

Deputy Manager - Marketing Communication, Brand & VAS.

Marketing Communication & Brand:

Lead the development of annual marketing communication plan

Leading Brand, Marketing Communication for the Circle. Devising circle specific marketing strategies including New Product & service Launching.

Formulation & deployment of effective communication mix strategies to ensure market share, brand image & saliency.

AOP planning of budget. Handling annual budget of Rs. 25 million.

Retail Visibility: Ensuring reach of POSM across, its visibility through optimal distribution and merchandising. Planning, assigning and deployment of signages across the retail base in the circle and maintaining optimal visibility throughout.

Events & promotions: Town launches, road shows, society promotions etc.

Media Planning: Briefing to and managing roll-out of campaigns with the Media agency Management

Media Buying, planning and scheduling. Understanding of regional market in context of media planning.

Outdoor visibility: Procuring out of Home media and maintaining optimal visibility. Innovations, Periodical reports and tracking of media vis-à-vis competition.

Coordinating with NHQ & Creative agencies. Time bound rollout of campaigns.

Public Relations: arranging media interview in print and electronic media.

Innovative approach on visibility for brand in various forms like POSM/On shop/OOH/Merchandise etc.

Brand custodian for retail store. Visual Merchandise & layout plan.

High decibel brand presence in trade & high visibility vantage points.

Campaign management & rollout for trade & customer.

Internal Communication- on business, new product & service s launch thru mailers ,magazines to contribute to the news and communications pages of internal portals in order to ensure effective internal communication

Value Added Services:

Strategizing the VAS services penetration.

Ensuring achievement of VAS Revenue Target & Enhancing VAS contribution to overall circle revenue.

Analyze revenue trends in detail for proactive revenue driving initiatives.

Increase penetration & usage for various services & grow unique users for the service.

Develop pricing strategies that maximize sales & retention while enhancing margins.

Evaluate & report on product performance with analysis of opportunities & recommendations for improvement.

Adequate communication to ensure proper awareness on VAS.

Plan, Coordinate & manage to ensure support from other teams’ for content deployment in order to reach revenue targets.

Launch of new service with different verticals in Coordination with Corporate Team & Content providers.

Interface with Content Vendors for new services, content that can help drive revenues.

Optimising ATL & BTL communication.

SAS Campaign.

Significant Achievement:

Successful launch of GSM service in the circle.

VAS revenue growth of 60% & 100% for respective brands.

Have significantly reduced outdoor cost by 31 % without reducing visibility and impact

Reduced time to Market.

Innovation done in POSM & OOH Media.

Super Star of the month – Mar’10.

Experience: Reliance Communications Limited

Location: Chandigarh from 10 November 2008 to 28 February 2010

Manager -Marketing & Communication

Spearheaded rolling out of GSM services in circle. Launching new products and services based on the corporate guidelines as well as local initiatives, increasing market share by strategies to enhance market penetration.

Work with cross functional teams to develop comprehensive initiatives to address sales performance issues. Co-ordinate closely with Sales team.

Circle specific product promotional packages to increase penetration into target segments. Ensure AOP achievement. Focusing non performing towns for acquisition through various BTL activities.

Responsible for budgetary control (Track, Monitor and execute within the budgets as planned) & MIS.

VAS promotion thru Voice OBDs, IVR. SMS’s etc to ensure proper VAS awareness. Initiating contest & new services on both, prepaid & postpaid systems etc to increase contribution to circle revenue.

Significant Achievement:

Successful launch of GSM service in the circle.

Have significantly reduced outdoor cost by 15 % without reducing visibility and impact

0.5 Million subscribers in the launch month

Roll-out of GSM Postpaid services. Reduced time to Market.

Employee of the Month – Jan’09.

Experience: Tata Teleservices Limited

Locations: Bhopal (MPC Circle) / RoWB & Sikkim Circle

From 15 October 2004 to 5 November 2008

Assistant Manager -Marketing

AOP planning of budget, Acquisition etc. Formulation & deployment of effective communication mix strategies to ensure market share, brand image & saliency.

Circle specific product & promotional packages to increase penetration into target segments. Ensure AOP achievement from non performing towns through various BTL activities. Identify new segments to enhance subscription as well as revenue options.

Responsible for direct marketing efforts including a Telemarketing call center focusing on lead generation and conversion from Inbound as well as out bound call.

Rollout of branded retail chain and distribution network.

Overall roll out of TATA Branded Stores including identification of stores in main and cluster towns, sales force identification and training, stock wise activity planning and channel partner management.

Significant Achievement:

Launch of Data product, Campaign was nationally replicated.

National recognition for increasing Data products TOM.

Sales achieving 15% market share

Awarded Star performer for H1 & H2.

Spot light award for the month of Nov’07.

Training Program Attended:

Marketing and Customer focus program in XLRI – Jamshedpur.

Enterprise solution on voice and data products of Tata Teleservices – Kolkata.

Channel management Program - Kolkata.

Enterprise Business - By Doors South Asia - Kolkata.

Leadership -Bhopal

Team Building- By Doors South Asia - Bhopal.

Experience: Bharti Infotel Limited

Locations: Raipur, MPC Circle

From 15 April 2002 to 10 October 2004

Executive – Sales

Responsible for sales and marketing of Key (corporate) Accounts segment for Raipur region. Ensured Brand presence & acquiring high ARPU (Average revenue per unit) customer.

Meeting with top officials in organizations, giving product &

company presentations. Discussing & customizing telecom solutions according

to their requirement.

Relationship building for repeat business and offering new telecom solutions.

Monitoring and ensuring Increase in key account pulses (Traffic) and Increase in revenue.

Education: Master of Business Administration from VIM, Pune in the year 2002.

Bachelor of Commerce from Pt Ravishankar Shukla University, Raipur in the year 1999.

Personal: Fathers’ Name: Mr. Ashok Bhattacharya

Details Date of Birth: January 23rd, 1978

Marital Status: Married

Address: Flat No. 103, B 6, Aditya Shagun Society, B/h Trikaya restaurant, Pune – 411021.

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