VP Business Development

Charles Bledsoe

www.linkedin.com/in/charlesbledsoe ******@***.***

Tustin California 92782 Cell: 714-***-****

Career Synopsis and Accomplishments

*/**– Present Vice President of Sales and Marketing

Respond 2-U, Inc. – Yorba Linda, CA

Complete responsibility for Sales and Marketing and Business Development performance for this direct response marketing company selling to new and existing business, including media buying, digital media, outbound B to B call center management, strategic planning, budgeting and forecasting, ROI responsibilities, cost management, P&L performance.

• Responsible for multi million dollar growth of this direct response marketer by implementing media plans that quadrupled media dollar return to 7:1 ratio.

• Developed strategic partnerships with retailers and distributors which added 3 million in direct bottom line revenue

• Media buying for direct response television and radio that returned up to seven times the dollars invested, 7:1 MER

• Responsible for all aspects of 24/7 inbound agency call handling including ATT audits of dropped calls, call distribution. Resulted in call to order ratio’s of 2:1.

• Developed and implemented automated systems for new orders, credit card processing, and instantaneous fulfillment which resulted in immediate cash availability next day and real time inventory management.

• Automated all aspects of accounting, fulfillment, and order processing through QuickBooks.

• ROI Analysis/Optimization, real time reporting of media dollars returns including order analysis by media outlet and instantaneous spot response and profitability reporting.

• Cash management and account factoring

10/91 – 1/02 CPU- Regional Sales Director-Business Development

Responsible for the sales and development of direct response marketing clients which included media requirements, product development, packaging and design. Total control of client’s media campaign, ROI and budget performance, including inbound and outbound performance, media buying, credit card processing and fulfillment.

• Developed and assisted in the implementation of direct marketing in store product campaign(s) for Jenny Craig Weight Loss Centers to support direct response television and radio marketing campaigns. Developed a “Jenny Direct” campaign for clients located 50 or more miles from the weight loss centers. Developed Brand and direct response blending that increased customer retention by 35%.

• Help manage and develop packaging and marketing strategies for direct response clients,

Tony Robbins, Victoria Principal, Pro Active, Suze Orman and others with packaging and fulfillment requirements.

• Help develop automated fulfillment processing including card processing

• Assisted in the implementation of a new inbound center with high volume inbound calls, management and measurements for profitability and client call to order performance.

• Efficient and effective execution of sales tools, including CRM, price negotiation

• Ongoing analysis of budgets and plans to ensure goals and expectations were met for each client.

01/85-9/91 Exxon Enterprises-Division of EXXON (XON)

Regional Vice President-Western United States

Total responsibility for the Western United States for establishing sales offices and recruiting sales management to staff offices, recruit and train sales and administrative personnel.

• Opened 15 offices in California and other Western States, staffed and trained over 300 sales and administrative personnel.

• Responsible for all sales, marketing, budgeting, and fulfillment for Exxon Office Products.

• Managed 20 direct report sales and administrative managers

• Developed Vertical Marketing product programs (VMS) which were published Company wide each month for 3,000 sales and marketing employees.

2-80-01-85 IBM-

Sales representative responsible for sales of complete office products line in with specialist’s responsibility for advanced memory and small computers

• Accomplished 100% quota assignment five years consecutively

• Promoted to Advanced Marketing Representative

• Promoted to Marketing Manager

Personal Data

Masters Degree-Marketing and Business Administration

University of Arkansas

Vice President of Student Body

President Sigma Alpha Epsilon

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